m2 roadshow us jeff swystun, ddb
TRANSCRIPT
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JEFF SWYSTUNChief Communications Officer
using mobile tomake all media work harder
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apps/ appvertisingare tactics in search of a strategy
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apps needto build campaign value that buildsbrand value
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= enhanced consumer experience
entertainment+ informationx utility
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= enhanced consumer experience
entertainment+ informationx utility
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The key is knowing how, when and why consumers use an app
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Apps need to connect people with people, not just people with brands
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When done right, apps and mobile make all media work harder
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When done right, apps and mobile change behavior
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• Ask yourself…“How can we actively engage” vs “Should we engage?”
• Walk before running…Develop the right strategy for your brand vs leaping into tactical activation
• Collaborate…Mobile & Social Media has potential for a number of different departments within a company
• Be flexible/nimble…Some new trend that has the potential to impact your brand is always around the corner
• Be open to feedback…Everyone has an opinion about your brand, products, services so be open and willing to listen
Heather OldaniUS Communications Director
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Imagine…
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Imagine…
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Thank you.
JEFF SWYSTUNChief Communications Officer
http://www.linkedin.com/in/swystun
http://twitter.com/jeffswystun