INTRODUCING MACEDON

A YOUTH CLUB, A HUB OF HEALTHY ACTIVITIESOPTION AGAINST SMOKING YOUTH CLUBSADVENTURE IN CONTROLLED ATMOSPHERE

ARCHERY PAINT BALL

HORSE RIDING ARTIFICIAL ROCK CLIMBING

NEED STATEMENTAlternatives for smoking youth clubsAdventure in controlled atmosphere

Combination of adventure and amusementAdventure sports to enhance the youth’s

potential

OBJECTIVES

Alternative for smoking clubs

Combination of entertainment and adventure

Adventure in controlled atmosphere

1.

2.

3.

OBJECTIVESYouth’s potential through adventure

sports

Training for the members of club

Popular adventure sports in one

place

Socio-friendly youth club

4.

5.

6.

7.

TARGET POPULATION

Youth - age of 16-25 years HIGH SCHOOL, COLLEGE AND

UNIVERSITY STUDENTS

METHODS AND

TECHNIQUESTraining facilities

Membership & discountRiding tracks and hurdles for horse

riding Natural mini forest for paint ball and

archerySwimming pools for proper training and

for joy

SUSTAINABILITY

• 69% is youth in Lahore• Lahore has the largest number of

educational institutions

• No direct competition• Membership • Key adventure sports in one place

FEASIBILITY

The CSR strategyRecognition in market

Multi-dimensional activities

Activities independent of seasonal impacts

SUMMARY

Macedon is the non-traditional, adventurous, entertaining, healthy

and safe opportunity for the youngsters under controlled

atmosphere.