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MACH Direct Operator Billing The continued evolution of monetizing mobile
Michael De Jongh Global Head of Sales
Mobile Billing and Payments
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| MACH Introduction | What We Do | The Key To Mobile Monetization | Distribution Models | Conclusions
Agenda
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About MACH
Direct Operator Billing since 2007
Key Clients: Microsoft, Google, Nokia, Skype
‘One-Click’ content billing implemented at over 50 operators
>650 MNO customers worldwide
Processing 70 billion transactions annually
Settling ~$10 billion annually between operators
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MACH Mobile Billing and Payments
| Single API | Real-time fund Authorisation
| Flexible Pricing | Financial & Data Analysis
Solving the mobile payment challenge for merchants
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Direct Operator Billing Ensures Best Return On Investment
WiFi Network
Cross Platform
Flexible pricing
1-Click Buy
Real-Time Billing
In-App
Eliminate 50% traffic loss with
each additional click
Reach all mobile users with
one API
Apply your retail pricing
strategy
Provide seamless and always
within app user experience
Enable Monetization of 40% of
application downloads
Reduce revenue leakage through
full visibility to transaction success
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You Get Optimal Market Reachability
How many consumers would you like to reach?
Reach 100% of UK market
40 million credit card users Where only 46% of them is
willing to use it for online purchases
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Meaningful payment brands
– Visa, Mastercard, Paypal etc
Is the operator a trusted payment brand?
Use the UK model -
How do we build consumer confidence
in another new logo?
How Do We Gain Trust In “The” Ecosystem
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The Key to App Monetisation
| Think ahead
| Build trusted ecosystem
| Know your customer
| Keep your customer
Your Partner in Every Transaction
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Mobile Billing Has Evolved
P-SMS billing • Text & Ringtones
• Revenue share
• Revenue leakage
2001
WAP billing • Mobile Internet
• Revenue share
• User experience
2004
Direct Operator Billing
• Apps, Mobile Internet & Online
• Revenue share
• Higher conversion rate
2009
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PSMS is not dead
Consumers are weary
High volumes economy
Higher payouts are in demand
How Do We Get Higher Payouts As Developers / Merchants
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A “One Click” Payment Process
It IS possible and IS current
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App stores - fundamental discovery route
for the app ecosystem
App store discovery can involve both:
• pay per download
• post download payment
In App Across Major Distribution Models Work
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“In app billing extends a consumers opportunity to purchase:
1. Credible, needed / wanted content on the fly,
2. Quickly, efficiently and seamlessly
3. Through a trusted ecosystem….”
In Conclusion
[email protected] www.mach.com
Thank You
Michael De Jongh |Global Head of Sales – Mobile Billing & Payments |[email protected] | Mob: +44 7918 767451