made in india - mediakit 2013
DESCRIPTION
Our Media KitTRANSCRIPT
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Overview
Background : Demographics and the Epiphany
Strategic Objectives
Why ‘Made In India Magazine’ stands out
Advertising
Win-Win-Win Partnership
Summary
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2011 Census◦ 151,351 Hindi speaking population (up 14% from 2006)◦ 32% of Total Indians in Australia are in Melbourne◦ Indians are the 4th biggest immigrants after UK, NZ and China◦ 25-29 years and 30-34 is the most populated age group
Background : Demographics
MelbourneA mix of multicultural individuals
including
Business Professionals
Uni Students
Tourists
Salaried Employees
Suburban Commuters
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Background : The Epiphany Why we NEED this NOW
Observation : Most ‘Indian-Australian’ magazines lie in local grocery stores
Interviewed people picking these magazines on what they liked ◦ Answers were:
Good to line cupboards with the paper from these free magazines Excellent monitor stands when 5-6 magazines are stacked on top Special offers which are already gone by the time they call Knowing about upcoming bollywood and other events
Our Multicultural community needs to connect through a fun, attractive and quality medium
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A platform to connect India and Australia on an unprecedented scale
Concocting the right mix of articles to target a multicultural audience
Comprehensive media coverage of multicultural events
Content development model that is robust, scalable and designed for consistency
Made in IndiaThe philosophy
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Value Preposition : SingularityWhy MADE IN INDIA stands out
Our Focus is EXPLORE | CONNECT | ENTERTAIN
with Premium Content
Celebrating our multicultural diversity
Technical Specifications◦ Cover : 300gsm Gloss Laminate (Existing magazines are 110gsm)
◦ Inside : 100gsm Gloss (Existing magazines are Newsprint)
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MuDDaJugaad Blog
CultureSHOCKdilDOSTIyaari!
FOOtlOOse
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The Cosmic Wave
Movers ‘n’ Shakers
International BabbleBusinessToday
Miss India
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DarooDesiM
ASAALA
MatineeMagicIndyeah!MUSICMonGers
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Value Preposition : SingularityWhy MADE IN INDIA stands out
Distribution
Hand delivered at key locations in Melbourne CBD
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Value Preposition : SingularityWhy MADE IN INDIA stands out
Distribution
Hand delivered at key locations in Melbourne CBD
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Value Preposition : SingularityWhy MADE IN INDIA stands out
Distribution
Distributed at multicultural events
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Value Preposition : SingularityWhy MADE IN INDIA stands out
Distribution
Targeted delivery to restaurants, cafes, hospitals and libraries
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Value Preposition : SingularityWhy MADE IN INDIA stands out
Distribution Postal Subscription promotions for residential and corporate readers
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Value Preposition : SingularityWhy MADE IN INDIA stands out
Online Presence
Online Magazine archives on ISSUU Circulated online and social marketing through Facebook, G+
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Value Preposition : SingularityWhy MADE IN INDIA stands out
Website Features
Readers voice their opinions
Interactive contests
Customised Deals/Coupons
ROI calculation schemes
Embedded links of E-mag
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3 Ad options : Full page | 1/3rd Vertical | Half 1/3rd
A strict Content to Ad ratio
Minimum 6 month contracts
Advertising SponsorshipsValue for Reader, Value for you, Value for us
Value for Reader Value for Advertiser Value for Us
Interesting content combined with limited advertising in a free premium magazine
Association with a Premium Magazine read by an increasingly multicultural audience in Melbourne
Creation of a brand based on quality, consistency and excellence
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Summary : Made in India
Premium quality Full Gloss Print
Extensive distribution model
Premium original Content
Strict Content to Ad Ratio
10,000 circulation
Online Presence to complete the loop