made in india - mediakit 2013

Overview

Background : Demographics and the Philosophy

Strategic ObjectivesWhy ‘Made In India Magazine’ stands outAdvertising Win-Win-Win PartnershipSummary

2011 Census◦ 151,351 Hindi speaking population (up 14% from 2006)◦ 32% of Total Indians in Australia are in Melbourne◦ Indians are the 4th biggest immigrants after UK, NZ and China◦ 25-29 years and 30-34 is the most populated age group

Background : Demographics

MelbourneA mix of multicultural individuals

including

Business ProfessionalsBusiness Owners

Uni StudentsTourists

Salaried Employees

A platform to connect India and Australia on an unprecedented scale

Concocting the right mix of articles to target a multicultural audience

Comprehensive media coverage of multicultural events

Content development model that is robust, scalable and designed for consistency

Made in IndiaThe philosophy

Value Preposition : SingularityWhy MADE IN INDIA stands out

Our Focus is EXPLORE | CONNECT | ENTERTAIN

with Premium Content

Celebrating our multicultural diversity

Technical Specifications◦ Cover : 300gsm Gloss Laminate (Existing magazines are 110gsm)◦ Inside : 100gsm Gloss (Existing magazines are Newsprint)

MuDDaJugaad Blog

CultureSHOCKdilDOSTIyaari!

FOOtlOOse

The Cosmic Wave

Movers ‘n’ Shakers

International BabbleBusinessToday

Miss India

DarooDesi MASAALA

MatineeMagicIndyeah!MUSICMonGers


Distribution

Dropped off at Key locations throughout Melbourne


Distribution Hand delivered at key locations in Melbourne CBD


Distribution Hand distributed at key locations


Distribution Hand distributed at multicultural events


Distribution Targeted delivery to restaurants, cafes, hospitals and libraries


Distribution Postal Subscription promotions for residential and corporate readers


Online Presence Online Magazine archives on ISSUU Circulated online and social marketing through Facebook, G+


Website Features

Readers voice their opinions

Interactive contests

Customised Deals/Coupons

ROI calculation schemes

Embedded links of E-mag

3 Ad options : Full page | 1/3rd Vertical | Half 1/3rd

A strict Content to Ad ratio Minimum 6 month contracts

Advertising SponsorshipsValue for Reader, Value for you, Value for us

Value for Reader Value for Advertiser Value for Us

Interesting content combined with limited advertising in a free premium magazine

Association with a Premium Magazine read by an increasingly multicultural audience in Melbourne

Creation of a brand based on quality, consistency and excellence

Summary : Made in India Premium quality Full Gloss Print

Extensive distribution model

Premium original Content

Strict Content to Ad Ratio

10,000 circulation

Online Presence to complete the loop

made in india - mediakit 2013

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