made to measure andy steer – contemporary david cleaves – net-a-porter “how an exclusive...

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MADE TO MEASURE Andy Steer – CONTEMPORARY David Cleaves – NET-A-PORTER “How an Exclusive Online Retailer Succeeded with Business Intelligence from Microsoft”

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Page 1: MADE TO MEASURE Andy Steer – CONTEMPORARY David Cleaves – NET-A-PORTER “How an Exclusive Online Retailer Succeeded with Business Intelligence from Microsoft”

MADE TO MEASURE

Andy Steer – CONTEMPORARYDavid Cleaves – NET-A-PORTER

“How an Exclusive Online Retailer Succeeded with

Business Intelligence from Microsoft”

Page 2: MADE TO MEASURE Andy Steer – CONTEMPORARY David Cleaves – NET-A-PORTER “How an Exclusive Online Retailer Succeeded with Business Intelligence from Microsoft”
Page 3: MADE TO MEASURE Andy Steer – CONTEMPORARY David Cleaves – NET-A-PORTER “How an Exclusive Online Retailer Succeeded with Business Intelligence from Microsoft”

Viewed by 2.5 Million Users per Month

Over 90% Women

300+ International BrandsEmploying over 650 People in 3

Locations in London and New York

Shipping to more than170 Countries

Page 4: MADE TO MEASURE Andy Steer – CONTEMPORARY David Cleaves – NET-A-PORTER “How an Exclusive Online Retailer Succeeded with Business Intelligence from Microsoft”

BUT IT WAS NOT ALL PERFECT

Challenges of a Rapidly Growing

Business

Increasing Data

Volumes (outnet)

Increasing Data Sources (outnet)

High Reliance on IT

to Extract Data

Decision Lag

Low Level of Trust in Data

Spread Marts in

Excel and

Access

Information was too Prescriptive

Too Many Fixed

Reports

No Reliable Ad-hoc Access

Page 5: MADE TO MEASURE Andy Steer – CONTEMPORARY David Cleaves – NET-A-PORTER “How an Exclusive Online Retailer Succeeded with Business Intelligence from Microsoft”

THE NET-A-PORTER MI SOLUTION

• Sales and Stock Data• Multiple POSTGRES and

mySQL Sources• 50+ Million Transactions• 7 Fact Tables• 40 Dimensions• 35GB Relational• 10Gb OLAP Cubes

SQL Server 2008 Data Warehouse

• 1,500 Operational Reports per Week to 200+ Users

• 30 ProClarity Briefing Books to 50+ users

• “NAP-SACK” Management Reports

Reporting and Analytics

Page 6: MADE TO MEASURE Andy Steer – CONTEMPORARY David Cleaves – NET-A-PORTER “How an Exclusive Online Retailer Succeeded with Business Intelligence from Microsoft”

HOW DID THE SOLUTION HELP?

• Centralised Data Store

• Consolidated Views• Improved Data

Quality• Increased Trust in

Data• More Relaxed MIS

TeamRapidly Growing Business and Lack of Trusted Data

• Rapid Decisions• Business Agility• Manage by Exception• Entrepreneurial

Thinking• Focus on Innovation

Decision Lag and Prescriptive Information

Page 7: MADE TO MEASURE Andy Steer – CONTEMPORARY David Cleaves – NET-A-PORTER “How an Exclusive Online Retailer Succeeded with Business Intelligence from Microsoft”

SKETCHING NET-A-PORTER MI 2.0

Technical and Business ROI KPI's

• 100% Growth in General User Access

• 90% Reduction in MIS Resource Required for Raw Data Extraction

• 40% Growth in Analyst Use• 20% Increase in Productivity

of Key Personnel• 2% Increase in Training

Technology Available

• SQL 2008R2• Excel 2010• SharePoint 2010• PowerPivot• Live Labs Pivot

Page 8: MADE TO MEASURE Andy Steer – CONTEMPORARY David Cleaves – NET-A-PORTER “How an Exclusive Online Retailer Succeeded with Business Intelligence from Microsoft”

LETS TRY SQL2008 R2 FOR SIZE

10 Days

Review Schema Design

2 Data Warehouses to 1

Implement SSAS Perspectives

4 Cubes to 1

Migrate SSIS Packages

Build Time Reduced by 30%

Review Management Tasks

Maintenance Reduced by 25%

Complexity in moving to SQL2008 R2:

“Not a great deal of effort to get the system onto an R2 server environment… Copy and Paste!”

David Cleaves – NET-A-PORTER

Page 9: MADE TO MEASURE Andy Steer – CONTEMPORARY David Cleaves – NET-A-PORTER “How an Exclusive Online Retailer Succeeded with Business Intelligence from Microsoft”

NEXT STEPS

1. ProClarity to Excel 2010 and PowerPivot2. Crystal to Reporting Services and SharePoint3. Live Pivot Merchandising Solution4. PerformancePoint Services Scorecards5. Stock Visualisation using Visio Services

Page 10: MADE TO MEASURE Andy Steer – CONTEMPORARY David Cleaves – NET-A-PORTER “How an Exclusive Online Retailer Succeeded with Business Intelligence from Microsoft”

THANK YOU

Andy Steer – CONTEMPORARYDavid Cleaves – NET-A-PORTER

“Please come and see us if you have any

questions”

[email protected]