M A D E L I N E R. R I E M A N

M A D E L I N E R. R I E M A N5262 Brown Road Oxford, Ohio 45056 R I E M A N M R @ M I A M I O H . E D U • 513 3328851www.linkedin.com/pub/madeline-rieman/8a/b73/aa8

L E A D E R S H I P & A C T I V I T I E S• Member of Miami University’s Club of Fashion and Design 2014 • Developed and launched a resident focused

non-profit community event- Hawk’s Holiday Helping Hand, 2013-2014 • Top Ranked Senior Community Assistant at Hawk’s Landing, 2015 • Creator and Vice President of English Club, 2010-2011 • Multi-Cultural Club

Member, 2009- 2011 • Wiz Kids Associate, 2011 •

MIAMI UNIVERSITY Bachelor of Arts in Professional Writing Self-Designed track with an emphasis in Business Writing and Communication Minor: Entrepreneurship & Fashion Design Study Abroad: Italy in the Renaissance Gained global perspective, increased curiosity, and established pertinent aspirations ADDITIONAL COMPUTER SKILLS INCLUDE: Adobe InDesign, Photoshop & Illustrator, Microsoft Excel, PowerPoint & WordMIAMI UNIVERSITY’S CLUB OF FASHION AND DESIGN:

TOTES ISOTONER- CANADIAN OFFICE: Co-Op Studied how each department of the Toronto office operates, through extensive one-on-one time with the Vice-President Robin Perry, and the rest of her team membersTOTES ISOTONER: Print and Design Assistant- Co-Op Attended forecasting trend presentations at Doneger Group & Associates, assisted in purchasing various prints from Print Source and Indigo print shows. Designed an umbrella print for Totes Isotoner’s Spring of 2015 Bubble LineHAWK’S LANDING: Community Assistant Design, budget and facilitate resident life programs, continually improve Application to Lease ratio to obtain a 91.1% conversion rate, ultimately generating $415,000 in sales over the last year

E D U C A T I O NDECEMBER 2015

Oxford, Ohio

SUMMER 2012Florence, Italy

Assistant Design DirectorSketched and innovately constructed a collection for Miami’s Annual Spring Fashion Show, as well as lead the Design Commitee through workshops and a year-long process preparing for the 2015 show

E X P E R I E N C EMARCH 2014- CURRENT

Oxford, Ohio

JULY 2014Toronto, Canada

AUGUST 2012 & 2013New York, New York

AUGUST 2012- CURRENTOxford, Ohio

Miami University

club of fashion

and design

Miami University

club of fashion

and design

2014 Spring Fashion ShowFirst Year Designs Constructed an 8 piece collectionfor MUCFD’s 8th Annual Spring Fashion Show.

MUCFDExecutive Board- Asst. Design DirectorMiami University Club of Fashion and Design (MUCFD) works to promote and impire creativity amongst all individuals. We are a 501(c)(3) nonprofit organization striving to provide opporunities for students by offerting them a greater understanding of the fashion idustry through our experitise in design, graphic art, strategic

planning and construction.

Italy In the RenaissanceIgniting Inpersonal Curiosity

Through Travel

Hamilton Farmers marketUsability & User Experience

Developed a usability report based on real life partners & consecutive months worth of research and heuristic evaulations to even-

taully create a set of new branding and marketing materials specified for the defined

segmented market.

Hamilton’s

Farmer’s Market

To: Dr. Simmons and Jenni Hubbard From: Madeline RiemanDate: April 21st, 2014Subject: Usability Research Report for Farmers Market Project

Introduction/Description of the usability study:This project will highlight the branding and marketing materials for the Hamilton Farmer’s Market. Through the editing and revising of the current marketing materials, the farmer’s market should significantly find that Jen-ni’s main objectives are met; raising awareness, increase of attendance and focus on the three major demo-graphics (young adults, adults with children and the older generations). My focus on readability, anticipation, consistency and emotional engagement for my usability study allows me to distinctly identify current problems with the marketing materials and branding. Once I had identified the major issues with the marketing materials, I was then able to revise the current standing materials to produce new marketing techniques that are the most optimal for the market.

Overview of the aspects you researchedFocusing on three major aspects for this project has brought light to the issues involved with the current promo-tional materials available to the users and community. With my interest in design as well as my knowledge of branding materials, I chose to focus on creating a new innovative way to promote the market.

· The Market Itself: Taking a look at the market allowed me to get a better idea of how the promotional materials should be used to create the most optimal concepts and designs. Becoming familiar with the market also created an emotional connection between me, and the community that I live so close too. Bringing the community closer through emotional engagement is important to our community partner as well as the city of Hamilton.

· The Market’s Facebook Page: Observations conducted on the existing Facebook page allowed me to find suitable revisions to help Jenni meet her goals of the overall increase in attendance. I also focused on how to get the users to come back to the market’s Facebook page on a regular basis. This is an im-portant step for the optimization of promoting the farmer’s market; this will allow the users to gain specific knowledge about the market on a weekly basis.

· My Specific Project: Since there is little promotion done for the market, I took a look at how other markets and businesses are able to inform the public of their services. Though a small study of other promotional materials, I found that the tailoring materials to each demographic is a good way to entice the public to come to the market in such a way that makes them feel special and important. Again, this meets one of Jenni’s objectives of increasing the attendance of the three major demographics she had indicated at our meeting. This also allowed me to find that different forms of materials are pertinent when informing the public of the market.

Methods and ResultsUsing two different systematic strategies, I was able to successfully evaluate the Hamilton farmer’s market’s Facebook page. First I created an evaluation heuristic which enabled me to collectively find problems and rate each category based on specific rules and values specific marketing materials should obtain. During this step of the process, I noted the principle that was significantly troubled for the materials, I then gave it a precise defi-nition, rated it on a scale from 1-5 (one being almost none existent and 5 being a successful application of that principle). Once I was able to rank the materials specifically on that principle, then I took a screenshot that eas-

M A D E L I N E R. R I E M A N5262 Brown Road Oxford, Ohio 45056 R I E M A N M R @ M I A M I O H . E D U • 513 3328851www.linkedin.com/pub/madeline-rieman/8a/b73/aa8