magazine reader profiles
TRANSCRIPT
![Page 1: Magazine reader profiles](https://reader035.vdocument.in/reader035/viewer/2022081603/5583b55fd8b42a36568b4eca/html5/thumbnails/1.jpg)
Who are the readers?
Magazine content analysis
![Page 2: Magazine reader profiles](https://reader035.vdocument.in/reader035/viewer/2022081603/5583b55fd8b42a36568b4eca/html5/thumbnails/2.jpg)
Who are the readers?• heat is the original 'must-have' celebrity weekly.
Put simply, we set the agenda, delivering a trusted premium celebrity magazine week in week out. It has defined a generation and is the only authoritative magazine on celebrities that celebrities themselves actually read! We’re bigger than a magazine, we are a club.
• heat readers are upmarket – they have high disposable incomes and they spend their money on fashion, beauty, enter tainment and going out. 54% of heat readers are ABC1, which is higher than OK! Magazine.
![Page 3: Magazine reader profiles](https://reader035.vdocument.in/reader035/viewer/2022081603/5583b55fd8b42a36568b4eca/html5/thumbnails/3.jpg)
Who are the readers?
Divide your threes into:• Lead analyst (in charge of numbers)• Lead note-taker• Lead presenter
Study your magazine. Make notes on:• The main articles and how they are presented• The main advertisers
![Page 4: Magazine reader profiles](https://reader035.vdocument.in/reader035/viewer/2022081603/5583b55fd8b42a36568b4eca/html5/thumbnails/4.jpg)
Who are the readers?
Agree who you think the magazine is read by:• What percentage ABC1s?• What percentage male/female• What kind of age-range
Write a heat-style sales pitch in two paragraphs, summarising
• The nature of your magazine• The nature of your audience.
![Page 5: Magazine reader profiles](https://reader035.vdocument.in/reader035/viewer/2022081603/5583b55fd8b42a36568b4eca/html5/thumbnails/5.jpg)
![Page 6: Magazine reader profiles](https://reader035.vdocument.in/reader035/viewer/2022081603/5583b55fd8b42a36568b4eca/html5/thumbnails/6.jpg)
![Page 7: Magazine reader profiles](https://reader035.vdocument.in/reader035/viewer/2022081603/5583b55fd8b42a36568b4eca/html5/thumbnails/7.jpg)
![Page 8: Magazine reader profiles](https://reader035.vdocument.in/reader035/viewer/2022081603/5583b55fd8b42a36568b4eca/html5/thumbnails/8.jpg)
![Page 9: Magazine reader profiles](https://reader035.vdocument.in/reader035/viewer/2022081603/5583b55fd8b42a36568b4eca/html5/thumbnails/9.jpg)
![Page 10: Magazine reader profiles](https://reader035.vdocument.in/reader035/viewer/2022081603/5583b55fd8b42a36568b4eca/html5/thumbnails/10.jpg)
![Page 11: Magazine reader profiles](https://reader035.vdocument.in/reader035/viewer/2022081603/5583b55fd8b42a36568b4eca/html5/thumbnails/11.jpg)
![Page 12: Magazine reader profiles](https://reader035.vdocument.in/reader035/viewer/2022081603/5583b55fd8b42a36568b4eca/html5/thumbnails/12.jpg)