magikme playground for everyone - zero project | for a ... · magikme inclusive play inclusive...
TRANSCRIPT
![Page 1: MagikMe Playground for Everyone - Zero Project | For a ... · MagikMe Inclusive Play Inclusive Playgrounds Hungary Feb 23, 2018, ... Product development o involves physiotherapists](https://reader035.vdocument.in/reader035/viewer/2022071116/5fff9ba863e15b179b0abdeb/html5/thumbnails/1.jpg)
MagikMe – Playground for Everyone
Krisztina Emrich
MagikMe Inclusive Play
Inclusive Playgrounds
Hungary
Feb 23, 2018, 10:30 – 11:10
![Page 2: MagikMe Playground for Everyone - Zero Project | For a ... · MagikMe Inclusive Play Inclusive Playgrounds Hungary Feb 23, 2018, ... Product development o involves physiotherapists](https://reader035.vdocument.in/reader035/viewer/2022071116/5fff9ba863e15b179b0abdeb/html5/thumbnails/2.jpg)
The organizational background of MagikMe
➢ The Team: mothers of
disabled and non-
disabled children
(2014)
➢ Civic engineer and
physiotherapist joined
the team (2015)
➢ Manufacturing
company contracted
(2015)
![Page 3: MagikMe Playground for Everyone - Zero Project | For a ... · MagikMe Inclusive Play Inclusive Playgrounds Hungary Feb 23, 2018, ... Product development o involves physiotherapists](https://reader035.vdocument.in/reader035/viewer/2022071116/5fff9ba863e15b179b0abdeb/html5/thumbnails/3.jpg)
The essence of MagikMe Inclusive Play: Playground for Everyone
➢ Safe for severly disabled children
➢ Can be used without wheelchair
➢ Multi-player, allowing co-play
We want to include every child in the
playground, regardless of their abilities.
We design playground equipment that is:
![Page 4: MagikMe Playground for Everyone - Zero Project | For a ... · MagikMe Inclusive Play Inclusive Playgrounds Hungary Feb 23, 2018, ... Product development o involves physiotherapists](https://reader035.vdocument.in/reader035/viewer/2022071116/5fff9ba863e15b179b0abdeb/html5/thumbnails/4.jpg)
The innovative aspect
➢ Initiative of involved families
➢ Product development
o involves physiotherapists and users
o allows physical contact i.e. usage without wheelchair
o enables co-play mutual play experience
social interaction
➢ Community events
of disabled and
non-disabled children
![Page 5: MagikMe Playground for Everyone - Zero Project | For a ... · MagikMe Inclusive Play Inclusive Playgrounds Hungary Feb 23, 2018, ... Product development o involves physiotherapists](https://reader035.vdocument.in/reader035/viewer/2022071116/5fff9ba863e15b179b0abdeb/html5/thumbnails/5.jpg)
The impact created
➢ 46 playgrounds equipped
➢ 20+ community events
➢ Education programs in schools on inclusion
➢ Ministry to change legislation
➢ Competition develops own inclusive products
![Page 6: MagikMe Playground for Everyone - Zero Project | For a ... · MagikMe Inclusive Play Inclusive Playgrounds Hungary Feb 23, 2018, ... Product development o involves physiotherapists](https://reader035.vdocument.in/reader035/viewer/2022071116/5fff9ba863e15b179b0abdeb/html5/thumbnails/6.jpg)
The success factors, life stories
Success factors:
➢ Credibility
➢ Persistance
➢ Huge national media coverage
„Today I can bring my sons to some
close-by playgrounds where Aron can
play safely.
What’s more he can play with his
brother or other non-disabled kids on
the same equipment, sharing the fun
of playing together.”
Eszter, Aron’s mum
![Page 7: MagikMe Playground for Everyone - Zero Project | For a ... · MagikMe Inclusive Play Inclusive Playgrounds Hungary Feb 23, 2018, ... Product development o involves physiotherapists](https://reader035.vdocument.in/reader035/viewer/2022071116/5fff9ba863e15b179b0abdeb/html5/thumbnails/7.jpg)
Financing issues, sustainability, challenges
➢ Bootstrapped + £10K crowdfunding
➢ Sales allow manufacturing by orders
➢ Product development financed from revenue
➢ Sustainable if incorporated into a market leading company’s
portfolio
➢ Challenges: find our customers, find market leading company
![Page 8: MagikMe Playground for Everyone - Zero Project | For a ... · MagikMe Inclusive Play Inclusive Playgrounds Hungary Feb 23, 2018, ... Product development o involves physiotherapists](https://reader035.vdocument.in/reader035/viewer/2022071116/5fff9ba863e15b179b0abdeb/html5/thumbnails/8.jpg)
The next steps
1. EU Reference Points
2. Retailers
3. Market leading company
with MagikMe portfolio
![Page 9: MagikMe Playground for Everyone - Zero Project | For a ... · MagikMe Inclusive Play Inclusive Playgrounds Hungary Feb 23, 2018, ... Product development o involves physiotherapists](https://reader035.vdocument.in/reader035/viewer/2022071116/5fff9ba863e15b179b0abdeb/html5/thumbnails/9.jpg)
Contacts to MagikMe
Krisztina Emrich, Co-Founder
+44-7739-088-506
MagikMe-Can-I-Play @MagikMeTeam