mahindra importent

OBJECTIVES OF THE STUDY

To know the brief history of Mahindra and Mahindra. To analyze the past and current performance of Karnataka agencies. To understand the consumer satisfaction and their preference towards

“Mahindra Scorpio”. To know about the features that attracted the customers To find out factors that influence customer in buying this “Mahindra Scorpio”. To analyze customer opinion and problems about M&M Scorpio. To study the demand and sale of the Mahindra Scorpio. To find out the level of satisfaction about the experience after

purchase relating various parameters like mileage, pickup, service etc To critically evaluate the problems faced by customers in getting after sales

services. To gain practical knowledge.

METHODOLOGY

The research design is the most important factor which provides guideline for the rest of the research process. The research design will give the correct methods of data collection and analysis. Research design is purely and simply the frame work or plan for study. That guides the collection and analysis of data. An exploratory survey design has been chosen for study. This is a preliminary phase and is absolutely essential in order to obtain a proper definition of problem at hand.

SAMPLING DESIGN

SAMPLING METHOD

Random sampling, a non probability sampling method was used to select respondents to conduct the study.

SAMPLE SIZE

The size of the sample is 50. Only 50 respondents were interviewed with the help of questionnaire keeping in mind the time and cost constraints.

DEPARTMENT OF BUSINESS ADMINISTRATION

SAMPLING PLAN

A sample of consumer was surveyed form various areas of Mangalore. Due to limitation of time and cost, it is not feasible to contact each and every respondents of the target segments. The data collection is conducted by using sampling procedures like convenient sampling and it was very help full to get the accurately the data has been analyzed in the case of frequency and percentages. Bar diagram and pie diagram are used for analysis of the problem.

SUMMARY

The above methodology was helpful in collecting primary and secondary data. Formally collected data. Analysis and interpretation is attempted.

RESEARCH INSTRUMENTS

For collecting primary data a structured questionnaire is used for conducting survey. Most of the questions were multiple choice questions.

SOURCE OF DATA COLLECTION

The information relevant for the study was drawn from secondary data. Which alone was not sufficient, primary data was collected through survey method to conducted the study successfully.

1. Primary data

In my study, the first hand data was collected through the questionnaire and personal interviews with the owners of the vehicle, with the assumption of getting true and sufficient information.

2. Secondary data

Other information relating to the project was collected through internet, magazines, personal discussion with concerned persons, lecturers etc.


SCOPE OF THE STUDY

The area of scope is limited to the segment within the selected areas of Mangalore. A sample of 50 respondents was surveyed from various areas of Mangalore. Further the scope is narrowed down only to the study of the quality and performance of the service provided by the company. It will let us know what the consumer are thinking. It’s also helps in getting feedback about the product quality.

TOOLS OF DATA COLLECTION

Statistical tools such as tabulated, drawing of percentages, constructions of charts, for analysis from the raw data are widely used.

PLAN OF ANALYSIS

Raw primary data has been collected with the help of questionnaire. The raw data has been tabulated with help of table. From the tables concept, analysis and inferences are drawn which in this was used for interpretation. Based on this charts were prepared for better pictorial understanding of the study. From the set of inferences and interpretation, conclusion have been drawn which is followed by recommendation and suggestions, keeping the objectives in the mind throughout the study.

LIMITATIONS OF THE STUDY

I could not collect financial data, as the company willing to disclose the same. The time factor also one of the constraint, as respondents are scattered over

different areas. Hence I could not meet each and every owners of Mahindra Scorpio.

The non-response of the respondents to the questionnaire is also one of the limiting factors.

Since data collection process was lengthy. Some of the respondents failed to co-operate for the want


THEORITICAL BACKGROUND OF THE STUDY

Meaning of Marketing:

Marketing is a dynamic, exciting and challenging activity. It affords large employment opportunity in the modern business world. The success of business enterprise depends upon the efficiency of marketing management. The marketing manager must be aware of common the challenging needs and desires of consumers.

In common practice, marketing means the process of distribution of goods and services. The term Marketing embraces all resources and activities to direct and facilitate the flow of goods and services from the producer to consumer. Cundiff, still and Govoni define you as “the managerial process by which product are matched with market and through which consumers is unable to use or enjoy the product”.

Definition:

The American Marketing Association define marketing as “the performance of business activities that direct the flow of goods and services from the producer to the consumer or the user Philip Kotler define marketing as “human activity directed at satisfying needs and wants through exchange process”.


Customer:

According to American marketing association “Customer defined has the persons who prefer to buy the product and services. .

Types of customer:

The types of customer are as follows:

Active customer:

Active customer is one who actively participating in the decision making.

Passive customer:

Passive customer is one where his involvement will be very low.

Problematic customer:

This customer will always create a problem to the company & intermediaries.

Non Problematic customer:

This customer will accept whatever others saying.

Habituated customer:

This type of customer is habituated with particular type of product or services

variety seeking customer:

These customers will always identifying newness in the market. There open to accepting any type of new product & services.


CUSTOMER SATISFACTION

Customer satisfaction is the persons feeling of pleasure or disappointment resulting from comparing products perceived performance in relation to his or her expectation.

Many companies are aiming for satisfaction because customers who are just satisfied still find it easy within some better offer comes along. Those who are highly satisfied are less ready to switch. High satisfaction or delighted customer create an emotional bond with the brand, into just a relational performance. The result is high customer royalty.

Over the years, people observed that, a company’s first is “to create customers” but today’s customer face a vase array of product and brand choices, prices and services. Thus, the traditional marketing theory and practice have focus on attraction new customers rather than retaining existing once. Today, however, although attractive new customer remaining and important task, the emphasis has shifted towards retaining customer and built profitable long term relationship with them.

Facing an expanding economy and rapidly growing markets, companies could practice “leaky bucket” approach to marketing. Growing markets meant plentiful supply of new customers. Organizations could keep filling the marketing bucket with new customer without worrying about losing old customer through hole in the bottom of bucket. Now a days the cost of attracting new customer are raising, organizations are realizing that losing a customer means losing more than a single face. It means the entire stream of purchases that the customer would make over a lifetime of patronage. The key to building everlasting relationship is the creation of superior customer value and satisfaction. Satisfied customer are more likely to be


loyal customer, and loyal customers are more likely to give the company a larger share of their business.

Today consumer face a growing range of choice in the products and services they can buy. They are making their choices on the basis of their perception of quality services and value companies need to understand consumer’s perceptions about the products. So the companies first identify consumer needs and then develop their products and services to satisfy these needs. Satisfied consumers remain loyal longer, by more or less price sensitive and talk favorably about the company.

The project on consumer satisfaction towards Mahindra Scorpio is a systematic design, analysis and collection of data and reparsing of data and findings in accordance to the respondents taken into consideration.

STATEMENT OF THE PROBLEM

Customer satisfaction plays a crucial role in enabling an organization to change an develop with its customers. Keeping the existing customer contended is generally much easier takes less time and involves less expenses. The reason for this is that it takes less time to find new prospectus customer. In this context the study is conducted with special reference to customer satisfaction.


CONTENTS

CHAPTER TITLE PAGE NO

INTRODUCTION 1-7

Historical and industrial development

The Indian market

Urban and rural market

New trends in market

Unique characteristics of India

Automotive industry

ABOUT MAHINDRA AND MAHINDRA LTD 8-22

Introduction

Board of directors

Major mile stones

Financial position

KARNATAKA AGENCIES 23-32

Introduction

Location and branches

Special features

Advertising and salesmanship

Service procedure

PRODUCT PROFILE (M& MAHINDRA SCORPIO)

Introduction

Features

Technical details


Market share

QUETIONNAIRE ANALYSIS

Customer satisfaction

Questionnaire

Introduction to survey

Survey analysis

FINDINGS, SUGGESTIONS, CONCLUSION

BIBLIOGRAPHY

INTRODUCTION

HISTORICAL AND INDUSTRIAL DEVELOMENT

Although India has a well-developed rail network and a reasonably good water transport network, road transport still accounts for a major share in the overall movement of goods and people. As of financial year 96, the country had an estimated road network of 2088mm kilometers of which only about 1.4mn kilometers were surfaced. The national highway network accounted for 34, 100 kilometers. The road transport has improved its share in the total goods traffic expressed in total ton-km from just 12%in FY51 to 62.5% in FY98.

In passenger traffic, its share has improved from 26% of total passenger traffic in passenger-km in FY 1954 to 85%in FY 98, an increase to 65% and passenger traffic to 87%. The Indian commercial vehicles (CV) industry has a long history, Possible dating back to the passenger vehicles industry. Telco, the first entrant in the segment, continues to be the largest till date, with a market reach unrivalled by its


competitors. Telco pioneered its production with Daimler-benz of Germany in 1954. The industry has made significant contribution to the country’s industrialization and progress.

In fact, India achieved self-sufficiency in commercial vehicles, except in the high-tonnage classes, where the demand has nonetheless been limited. The entry of ashok Leyland, with technology from British Leyland, marked the beginning of competition in the truck and bus segment. The substantial rise in petrol prices in 1976 lead to conversion of almost all commercial vehicles (CV) to diesel engines. The continuous increase in petrol prices since then and the subsidy provided to diesel-increased flavor for diesel engines. The continuous increase in petrol prices since then and the subsidy provided to diesel-increased flavor for diesel engines. The continuous increase in petrol prices since then and the subsidy provided to diesel-increased flavor to diesel commercial vehicles continued till date.

The next major change in the industry came about late eighties, when the superior Japanese light commercial vehicles (LCV) made their debut in India. The Japanese invasion, however, fizzled out very soon as the new entrants ran into losses as a result of the rising yen.

This brought the fore the critical role of indigenization as a means of ensuring steady growth and survival during difficult times.

However, Telco was the biggest beneficiary of the fiasco. Telco, soon after upgraded its products to match the Japanese in style and finish, nonetheless with much the same aggregates, with the result that it emerged as the main contender by cornering more than 50% of the LVC market. The marginal players in the commercial vehicle industry like Hindustan motors, premier automobiles Ltd.

And standard motors Pvt Ltd withdraw from, LVC market in late eighties due to stiff competition in passenger car market and their inability to complete in the CV market.

Prior to 1985, commercial vehicles were available only in two categories i.e. 2 ton and 8 ton and above. The second-hand down rated vehicles were used to transport low weight for short distance but with the entry of Japanese players fuel efficient vehicles filled the gap between 2 and 8 tons. The commercial vehicle(HCV & LCV combined_ sales have increased from 68392 in 1980 to 1,41,098 in 1990 at a CAGR of 7.5%. the industry witnessed a drop in sales in 1986 because of economy slowdown.


The commercial vehicle sales witnessed a drop in 1991 and 1992 as a result of severe credit crunch and recession on the economy. But with the revival in economy it zoomed back in 1993 and witnessed and above average growth till 1997. The slowdown in demand was again seen in FY98 and FY99, later followed by a robust growth in FY2000. The earthquake in Gujarat followed by drought like conditions persistent in Rajasthan and Madhya Pradesh, etc., and the mounting fiscal deficit lead to decline in the overall demand in FY2001.

The Indian market

The Indian market has many distinct characteristics. Apart from changes in the regulatory conditions, major demographic and socioeconomic changes in the regulatory conditions, major demographic and socioeconomic changes are simultaneously taking place in the country analysis of some of these macro trends and their implications are of paramount importance to any market who wants to operate in India.

India is the 6th largest country in the world in terms of area and it is the second most populous country in the world. In 2005, India’s population reached to the number aggregating 107 crores as compared with the world population of nearly 643crores. As the rate of percentage increase is concerned, it is increased from 2.1 %( 2000) to 2025% in 2005.

People in different parts of the country still have stiking difference in their food habits, dress, living styles etc. because of socio-cultural differences. In order words, there is evident diversity in the characteristics of the Indian market. Moreover, there are 15 major languages and over 200 dialects spokes in India. Too many languages and low literacy level create difficulties in mass communication.

Urban and Rural market distinction

Marketers usually distinguish between urban and rural markets. According to the 1991 census, urban market comprised of 3,245 towns and cities with a population of 203 million people. The rural market consists of incredible number of about 600 thousand villages with a population of 641 million people. The size and spread of population shows the gigantic distribution task involved in India. The urban areas are typically large contiguous settlements with a high density of population and a moderate amount of infrastructure and low mobility. Remoteness and poor infrastructure facilities of rural areas have important implication for the distribution strategy of marketers.


New trend in rural market

Many changes in life- styles and consumption pattern of the rural consumers have been noticed with their attaining higher disposable incomes. Improvements in infrastructure and service facilities have enabled direct distribution of consumer products in rural areas. The expansion of TV networks in the country and the increase in literacy level has been instrumental in promoting rural marketing.

Better Transport facilities: the fall in demand of old used Jeeps had made on taxis thus providing better and smarter movement facilities to even remote areas.

Telecommunication: transport and communication are the backbone of business. The development of rural automation exchange and group dialing facilities had improved the scope of business to a tremendous extent.

White paper on Indian Automotive industry :

The impact of India’s initiatives in economic liberalization and globalization (Part 1991) is most apparent in the automotive sector. Automotive industry is a key driver of economic growth contributing around four to give to the Indian GDP. Introduction of reforms and entry of international companies has intensified competition in the Indian automotive sector. This has resulted in the information of a seller’s market (created mainly due to the Indian government’s protectionist policies) into a buyer’s market. The changing structure of this industry has posed many challenges and opportunities to market participants.

Unique Characteristics of Indian Automotive industry

a) Higher average lifespan of vehicles:

Until 1999, Indian automotive market was characterized by weak air pollution regulation. In addition, low labor cost of maintenance and the psyche of Indian consumers to delay discarding of the vehicle reduced the scrap rate. All these factors resulted in prolonged assistance of vehicle on Indian roads. The benefit of this fraction is the comparatively higher revenues for automotive component suppliers, due to increased demand in the aftermarket. But recent pronouncement of g01 to prohibit polluting vehicles in the National Capital Region (NCR) is likely to force the old polluting vehicles off road. This will reduce the average lifespan of vehicle on road and the overall impact would be reduced vehicle parts consumption.


b) Emerging market trends:

The automotive is the barometer of Indian company. The sign of recovery are most visible in the growing demand for automobiles. The aspiration of Indian consumer is rising with growing demand. The cumulative effect of growing customers demand, increased competition , technology up gradation along with the traits are likely to be observed in the following trends.

Stricter polluting norms are likely to force vehicle manufactures to adopt latest technology in maintaining emission standards. This is likely to curtail the average and the genuine parts consumption per vehicle is expected to increase.

Due to free import local industry is expected to face increased competition from international automotive companies.

The vehicle with the higher resale value and good service network is likely to dominate the market. All the trends derived out of present dynamics of the Indian automotive vehicle market. India has become focus of international growth seeking companies as not only a competitive sourcing base but also a growing high potential market. In the near future the competition will be prominent in all the function of business and only the companies with global standards are likely to survive. Indian infrastructures are gearing up for the challenge but surely the current scenario is apparently in favor of international players. The early movers are likely to take care a position to command the global competition.


ABOUT MAHINDRA AND MAHINDRA LIMITED

INTRODUCTION

Mahindra and Mahindra limited (M&M) is the flagship company of around Rs. 8000 crores Mahindra group, which has a significant presence in key sectors of Indian economy. A consistently high performer, M&M is the one of the most respected companies in the country.

M&M’s association with the automobile business dates back to 1945. The company was incorporated in 1945 and was originally formed to manufacture general- purpose utility vehicles for the Indian markets, initially by importing and assembling Whillys Jeep kits. The manufacture of utility vehicles commenced in 1954 in collaboration with Whillys Overland Corporation and its successors, kiser jeep corporation and American motor corporation (now part of the Daimler Chysler group).

The company soon branched out into manufacturing agriculture; tractors and light commercial vehicles (LCV’s) .the Company has recently entered the three wheeler market. The company later expanded its operation from automobiles and tractors to secure a significant presence in many more important sectors.

Over the years the Mahindra brand of vehicles have come to represent a high quality, ruggedness durability, reliability over the transformed itself into a group that caters to be Indian and overseas market with a presence in vehicles, farm equipment, information technology, trade and finance related services, and infrastructure development. These are the qualities that have endeared the vehicle to individuals as well as institutions like the Indian Armed Forces.

An organizational restructuring exercise in 1994 rising from a Business Process RE-Engineering programmed resulted in the core activates of manufacturing utility and light commercial vehicles and agricultural tractors remaining with the flagship company. All other activities were spun off into separate entities and organized under business groups are in the areas of trade and financial services, automotive components, Information Technology, Telecom, Hospitality and infrastructure development.

M&M is the leader in the Multi Utility Vehicle (MUV’s) business in the country since inception. Today M&M has two main operating divisions’ i.e.


automotive division and tractor division. The automotive division manufactures utility vehicles, light commercial vehicles and three wheelers.

The tractor (Farm Equipment) division makes agriculture tractor and implements that are used in conjunction with tractors. This division has also ventured into manufacturing of industrial engines.

M&M has comprehensive manufacturing facilities with high level of vertical integration. M&M’s automotive division has four manufacturing plants, three in the state of Maharashtra and one in Andhra Pradesh. In Maharashtra, its plants in Mumbai and Nasik manufacture multi-utility vehicles, and engines are produced at the Igatpuri plant. Light commercial vehicles and three wheelers are manufactures at the company’s plant in Zaheerabad in Andhra Pradesh.

Its Mumbai and Nasik plants with the R&D facility at Nasik are ISO/TS 16949 Certified. The Mumbai plant has also been recommended for the TPM excellence award. Its engine plant at Igatpuri has AS 9000 qualifications. M & M’s LCV and three plants are also working towards TS 1694 certification. Its plant in Mumbai and Igatpuri are also ISO 14001 certified.

The tractor division has won the coveted deeming application prize 2003. Incidentally, this is the first tractor company in the world in the world to win this prestigious prize.

M&M has strong research & development set-up, with over 300 engineers in the automotive division. The company employees around 11,500 people and has six state-of -the-art manufacturing facilities spread over 5,00,000 square meters. M & M has also set up two satellite plants for tractor assembly. It has 49 sales offices that are supported by a network of over 750 dealers across the country. This network is connected to the company’s sales departments by and extensive IT in infrastructure.

Having conquered a substantial portion of India’s semi-urban and rural markets, the division has in recent year’s secured significant success in urban regions following the secured significant success in urban regions following the introduction of premium Multy Utility Vehicle (MUV) like Bolero and Scorpio. Scorpio is M&M’s first indigenously developed sports utility vehicle-an off road vehicle with car like comforts. It was declared to be the “car of the year” by CNBC Auto car, BBC wheels and Business standard monitoring. M&M’s automotive division also exports its products to several countries in Africa, Asia and European and Latin American Countries.


The company’s commitment to technology-driven innovation if reflected in company’s plans of setting up of the Mahindra Research valley, a facility that will house the company’s engineering research and product development wings, under one roof.

The M&M philosophy of growth is centered on its belief in people. As a result, the company has put in plain initiatives that seek to reward and retain the best talent in the industry. M&M is also known of its progressive labor management practices.

In the community development spheres, the company has implemented several programs that have benefitted the people and institutions in the areas of operations.

In aug-6-2004 CRISIL has upgraded its ratings on M&M to AA+/ Stable from AA/ Stable. This upgrade mainly supported by the company’s improved financial flexibility arising from the issue of USD 100 million Foreign Currency Convertible Bond (FCCB). The rating also considered the sharp improvement in capital structure with gearing at 05x and healthy debt protection ratios driven by sufficient internal accruals. Additional support to the rating emanates from the company’s lean and robust operations and its strong market position with around 50% share in the rapidly growing utility vehicles (UV) market, and its market leadership in the domestic tractor industry coupled with penetration is US tractor market.

Mahindra Over the past year, India’s industrial activity has rebounded from the global financial crisis while the agricultural sector faced challenging drought. Mahindra & Mahindra Ltd’s Automotive and Farm Equipment divisions successfully navigated these challenging shifts to achieve an increase in profit after tax of 150 percent from FY2009 to FY2010. We registered growth in total sales of 46.3 percent for vehicles and 45.8 percent for tractors, respectively. Mahindra Defence Systems, a division of M&M, is coordinating our product development with India's national security needs. We look forward to the future with a strong focus on growing our core businesses and continuing to expand globally.


MAHINDRA BUILDS THREE THINGS: PRODUCTS, SERVICES, AND POSSIBILITIES.

We are many companies united by a common purpose—to enable people to Rise. We operate in the key industries that drive economic growth, enjoying a leadership position in utility vehicles, information technology, tractors, and vacation ownership. We have a growing presence in the automotive industry, aerospace, aftermarket, components, consulting services, defense, energy, financial services, logistics, real estate, retail, and two wheelers. A US $11.1 billion multinational group based in Mumbai, India, we are more than 117,000 people in over 100 countries

Speaking on Mahindra’s new brand position, Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group, said, “ Rise isn’t just a word – it is a rallying cry which enables people to unify around shared ideas, values, principles, a way of life or a common goal. For Mahindra, Rise means achieving world-class standards in everything we do, setting new benchmarks of excellence and conquering tough global markets."

A simple yet powerful verb, which now defines the Mahindra Group, this new identity will challenge conventional thinking within the Mahindra walls, and innovatively use all its resources to drive positive change in the lives of its stakeholders and communities across the world, and enable them to Rise.


OUR LEADERSHIP

We have always believed that ethics and good governance coupled with vision and grit are fundamental to being a successful business, and our leadership team embodies these beliefs.

You’ll find many interesting personalities here; people that have helped shape the evolution of our businesses and continue to guide our destiny. You’ll come across achievements and awards that we believe are merely a by-product of the work that we do.

We’re proud that our people drive change and lead from the front

Keshub MahindraFor over five decades, Keshub Mahindra has enabled Mahindra and its people to rise. He joined Mahindra & Mahindra in 1947 and became Chairman in 1963. He continues to be involved with the day-to-day activities of the company today and has literally been the backbone of the company.

Keshub is a philanthropist who redefined corporate governance by effectively channeling funds into the social sector. From building ethical corporate organizations in India to serving on prestigious boards and committees, Keshub’s immense contribution to Indian business has established him as an inspirational business leader and an iconic corporate citizen.

Over the years, Keshub has been a member of organizations and committees like:

Prime Minister’s Council on Trade & Industry Employers’ Federation of India (President Emeritus) Centre for Research in Rural & Industrial Development Society (Chairman)

He has also been:

President of the Bombay Chamber of Commerce & Industry (1966–67) President of the Indo-American Society (1991–92) Chairman, India Nominating Committee “Single Nation Programme” – Eisenhower Exchange

Fellowships, USA (1998–2005)

Keshub’s philanthropic leadership includes:

Chairman – Mahindra Foundation


Vice President – National Society for Clean Cities Director – Pratham (Indian education initiative, 2003–08)

And he has been the recipient of a plethora of awards over the years. Here are just a few of them:

Business India – Businessman of the year, India (1989) Rotary award for Vocational Excellence (1992) Ernst & Young – Lifetime Achievement Award (2007)

Keshub is a graduate from the Wharton School, University of Pennsylvania, USA. He currently lives in Mumbai with his wife. They have three daughters and seven grandchildren.

Anand Mahindra Anand Mahindra honoured with the IMC Juran Quality Medal 2010 Mr. Anand Mahindra, VC & MD, Mahindra Group was honoured with the prestigious Indian

Merchant Chambler(IMC) Juran Quality Medal for 2010. National Quality Awards and the IMC Juran Quality Medal for2010 were announced recently

by the panel of judges Quality Medal in 2009.


Board of Directors

The BOD of company has as its members, eminent persons from industry, finance, investment and other branches of business, which bring diverse experience and expertise to the Board of Directors comprises seventeen and has a mix of executive and non-executive directors. The company’s current board of directors is as follows.

NAME DESIGNATIONKeshub Mahindra ChairmanAnand G. Mahindra Vice chairman & MDNadir B.Godrej DirectorM.M Murugappan DirectorDavid Friedman DirectorV.K. Chanana Nominee of UTIB.R.Guptha Nominee of LIC of IndiaNarayanan Veghul DirectorA.S.Ganguly DirectorR.K.Kulkarni DirectorAnupam Puri DirectorK.J.Devasia Executive Director Bharat Doshi Executive DirectorAlan Durante Executive DirectorArun Nanda Executive Director & secretary


Major Milestones

1945: On October 2, Mahindra and Mohammad formed.

1948: the company was renamed Mahindra and Mahindra Limited (M&M) steel-trading Business was started in association with suppliers in U.K.

1948: Business connections in USA through Mahindra Wallace.

1949: Wallace Steel trading on behalf of European suppliers Jeep Assemble commenced.

1950: The first business with Mitsubishi Corporation (for 5000 tones) for wagon building plates for supply from Yawata Iron &Steel.

1953: Otis Elevator Co. (India) established.

1954: Technical & Financial Collaboration with Willy Overland Corporation.

1956: Shares listed on the Bombay Stock Exchange

Dr.Beck & Co. formed a JV with Dr.Beck & Co., Germany.

1957: Mahindra Owen formed – JV with Rubery Owen & Co. limited, U.K.

1958: Machine Tools Division started.

1960: Mahindra Siatered Product Ltd. (MSP) formed – a JV with the GKN Group, U.K.

1962: Mahindra Ugine Steel Company (MUSCO) formed – JV with Ugine Kuhlmann, France.

1963: International Tractor Co, of Indian (ITCI) formed – JV with international Harvester., USA.

1965: Vickers Sperry of India Ltd. A JV with Sperry Rand Corporation USA Roplas (India) collaboration with the Rubery Owen, U.K. IVI manufacture of Light Commercial Vehicle commenced.

1970: Mahindra Engineering & Chemicals Products Ltd, (MECP) commenced operations.

1971: International Harvester collaboration ended.


1975: Switch over to diesel vehicles in – House development-1977: ITCI merges with M&M, to become its Tractor division.

1979: License from Automobile Peugeot, France for manufacture of XDP 4.90 Diesel Engines.

1982: License from KIA for manufacture of 4 Speed Transmissions. “Mahindra” brand of tractor born. Siro plast formed.

1983: M&M becomes market leader in Indian Tractor market. (Position Retained ever since).

1984: Mahindra Hellence Auto Industries S.A. formed – a JV with British Assemble and market utility in Europe.

1986: Mahindra British Telecom (MBT) formed- a JV with British Telecommunication plc (BT), U.K.

1987: Acquired International Instruments Ltd.

1989: Automotive Pressing Unit (Now MUSCO Stampings) acquired from GKW.

1991: Introduction of Commander Series.

1992: Trition Overwater Transport Agency Ltd., formed. Implementation of the Service Center project at Kanhe merged diverse activities of Steel, Machine Tools, and graphics into intertraded Division.

1993: Mahindra Steel Service Center Ltd formed in association with Mitsubishi Corporation and Nissho Iwai Corporation of Japan. Mahindra Acres Consulting Engineers Ltd. (MACE) formed – a JV with Acres International, Canada. Incorporation of MBT International Inc., USA, a wholly owned subsidiary of MBT the Company’s maiden international offering the USS 75m GDR issue. Introduction of Armada.

1994: Mahindra Realty & Infrastructure Developers Ltd. (MRIDL) formed Mahindra USA Inc.., formed, for distribution of tractors in USA. EAC Graphics (India) Ltd., formed in Collaboration with the east Asiatic Company Ltd. Reorganization of the Group creating six Strategic Business Units MSL Division (Auto Companies) hived off to form Mahindra Sona Ltd. Mahindra Nissan Allwyn Limited merged with the company.


1995: Mahindra Holding and Finance Ltd. (MHFL) become a subsidiary of M&M to carry out business as an investment company. Technical Collaboration with Mitsubishi /Samcor to manufacture L300.

1996: Mahindra Ford India Ltd. (MFFIL) –JV with ford, motor Co, USA.to manufactures passenger’s cars. The company made a foreign Currency Convertible Bond (FCCB) issue of US $ 115 million.

1997: A new dye shop was inaugurated at Nasik. Inauguration of the Mahindra United World College of India.

1999: Launch of “Bijlee” a battery operated 3 wheeler environmental friendly vehicle. The largest online vehicle website in India launched by Mahindra Network Services. The Business of Intertraded Division and Mahindra Exports Ltd combined and renamed Mahindra Intertraded LTD. The Company acquired major stake in Gujarat Tractors. Mahindra & Mahindra Financial Services Limited becomes a subsidiary of M&M.

2000: The Company unveils new logo. Mahindra Auto Specialties Ltd. A new 100% subsidiary is formed. M&M sets up its first satellite tractor Plant at Rudrapur. The Company launches a new Age Tractor. The Mahindra Arjun 605 DI (60 HP Tractor. The company launches the new Bolero GLX a utility vehicle a response to needs of urban consumer.

2001: A3-Wheeler diesel vehicle “champion” is launched. The company launches Mahindra MaXX a MUV positioned with the caption Maximum. Space, Maximum, Comfort. M&M ties up with Renault for petrol engines. M&M established a separate division to provide Defense solutions.

2002: M&M launches Scorpio – the new generation Sports Utility Vehicle.

2003: Scorpio-Recipient of prestigious Awards:-

“Car of the Year” Award from Business Standard Motoring

“Bus SUV of the Year” and the “Best Car of the Year” Awards from BBC ON wheels.

“Car of the Year” Award from CNBC Auto Car

M&M launches the “Invader” – a Sporty open top vehicle.

M&M opens a second tractor assembly plant in USA.


M&M launches MaXX Pik up.

M&M tractors awarded the prestigious Deming Prize for excellence

In Quality – the first tractor company in the world to receive the award.

M&M launches India’s first Turbo tractor – Mahindra Sarpanch 595.

DI Super Turbo.

Scorpio wins National Award for R&D.

2006: The Company launched an upgraded Scorpio – dubbing it the 'All-New' Scorpio

showcasing a Hybrid Scorpio with CRDe engine

2007: In June Mahindra launched a pick-up version in India known as the Scorpio Getaway. Recently, M & M has launched a face lifted version of the model


MAHINDRA AROUND THE WORLD

Thinking global is part of our identity. From our founding in 1945, we’ve been connected internationally by business partnerships, a multinational workforce, and the boundless ambition to integrate ourselves with global communities and bring opportunity to customers across the world.

We see great potential for growth in the African and Middle Eastern markets in the next several decades. Our current operations both help to catalyze that growth and position us as market leaders as the economies expand.

Our Powerol diesel generator sets are providing uninterrupted power supplies in both the Middle East and Africa, delivering stable electricity to businesses and homes to raise both economic vitality and living standards. We supply hardworking, reliable tractors to Iran, Syria, and the United Arab Emirates in the Middle East and Nigeria, Mali, Chad, Gambia, Angola, Sudan, Ghana, and Morocco in Africa to help mechanize farming processes and boost agricultural productivity.

We also sell Mahindra vehicles in South Africa, and our Aerostaff aircraft are flying in the Middle East. Our steel company, Intertrade, maintains a key steel service facility at Sharjah. As industry develops, we will be there as responsible partners, employers, and providers of essential products and services that empower our customers to build themselves a better future.

Our presence in the US is broad and longstanding. Since the entry of our tractor company, Mahindra USA, into the US market in 1994, we've achieved a 97 percent customer satisfaction rate. We also sell planes to the Civil Air Patrol, an auxiliary arm of the US Air Force, through our subsidiary Gippsland Aeronautics.

We supply many prominent American companies with components. Mahindra Ugine Steel Co and Mahindra Gears and Transmissions both work with Caterpillar and John Deere, and Mahindra Composites supplies GE. From our office in Ohio, Mahindra Engineering Services provides GM with engineering consulting. And we help several American companies source high quality, low cost inputs from India through our contract sourcing business.

We’re also a key IT services provider to many industry leaders. Through Bristlecone, headquartered in Silicon Valley, we consult with clients like Exxon Mobil, Shell, Motorola, Nike, Palm, and LSI Logic. Wireline, wireless, and broadband operators like Bell Operating Co partner with Tech Mahindra for telecom business process and technology transformations. Mahindra Satyam partners leading companies in industries from food products to pharmaceuticals to electronics, and in 2007 the American Society for Training and Development ranked us best in employee learning and development. Finally, our Value Added Services company, CanvasM, is a collaboration between Tech Mahindra and Motorola with offices in Chicago, Illinois.


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Our presence in Europe is anchored in several industries . In agriculture, we’re a major supplier of small, rugged, high performance tractors to Serbia, Turkey, and Macedonia. We also export fresh Indian produce to European retailers through Mahindra ShubhLabh Services.

We’re deeply involved with the European automotive industry. We sell many Mahindra vehicles across Europe, including the largest deployed fleet of electric cars under the Mahindra Reva brand. Engines Engineering, our two wheeler consulting company, serves leading European manufacturers including Bentley, Volvo, BMW, Renault, and Ducati from its offices in London and Bologna. And our automotive components companies, Mahindra Forgings, Mahindra Composites, Mahindra Hinoday, Mahindra Gears and Transmissions, and Mahindra Ugine Steel Co manufacture a range of high quality parts for outstanding European companies including Volvo, Scania, Land Rover, Daimler, and Renault, to name a few. We have plants across Germany, the UK, and Italy.

KARNATAKA AGENCIES

INTRODUCTION

Karnataka agencies are one of the fastest growing firms, which deal in the field of automobile components and spare parts. It is tribute to the automobile industry. Karnataka agencies was incorporate in the year 1976 July 12 and was active in the automobile spares business. It was started with the partnership of 3 members, viz; Mr. R.C. Rodrigues, Mrs. G. Colaco, Dr. S.Kamath (M.S-U.S.A).

These partners contributed Rs.10000 each, since then they have been the backbone of the firm. Karnataka Agencies was recognized as sales outlet for Mahindra and Mahindra (M&M) vehicles under India Garage (Bangalore) in 1981. Seeing the good performance of this organization, Karnataka Agencies was upgraded as a full-fledged dealership, sales, services center of M&M vehicles in 1986 for the district’s Mangalore, Chikmangalore and Hassan.

Karnataka Agencies was the first among the Mahindra dealership to be certified as an ISO 9002 company in 1999.

The first ever J.D. Power study on Customer Satisfaction Index (CSI) in 2000 put Karnataka agencies as India’s No. 1 dealer in CSI among Mahindra dealerships.

In 2002-2003, Mahindra’s introduced M.D.E.P. (Mahindra Dealer Excellence Program). Which was assessed on 2 parameters, organizational effectiveness and process and performance? Karnataka agencies are proud to state that it is the only dealer among the 150 dealers to get this award scoring 826 out of 1000 marks. And it has maintained the score in 2003-2004.


Karnataka Agencies has been striving achieve customer satisfaction since inception, through courteous, prompt and quality service and by the use of quality spares. This is in keeping with our mission statement “We, at Karnataka Agencies are committed to maintain high level of customer satisfaction through consistent and positive approach to service.”

LOCATION OF KARNATAKA AGENCIES:

Karnataka Agencies headquarters is situated at Kottara Chowki Ashok Nagar P.O., and Mangalore-6.

Former Karnataka Agencies; was located at Jeppu, Mangalore in a rented premise, as their premise, as their principle requirements and to give better service environment to customers, Karnataka Agencies constructed a show room cum workshop at Kottara Chowki, Mangalore by investing about Rs. 50 lakhs. This new service cum sales center is equipped with the latest plant, machinery, tools and skilled labour. In view of the increased load the workshop, a separate unit has been opened at Panjimoger, Mangalore to cater exclusively to commercial vehicle.

BRANCHES OF KARNATAKA AGENCIES:

Considering the good performance of Karnataka agencies, M&M though of appointing them as a full-fledged dealer of M&M vehicles for district of Chikmangalore and Hassan in 1987. Karnataka agencies have branches at Chikmangalore, Hassan and Udupi with full-fledged workshops and a sales outlet for spare parts at Balmatta, Mangalore. The areas covered for the sales and service of M&M vehicles are the districts of Dakshina Kannada, Udupi, Chickmagalur and Hassan.

Initially Chickmagalur branch was in a rented place in the heart of the city. In the year 1999, they constructed a modern show room cum workshop at K.M. Road, Chickmagalur by investing about Rs.1 crore.

For the customers of Hassan District, Karnataka agencies have office cum workshop at rented premise in B.M road. Apart from the above, Karnataka agencies have a spare parts shop at Balmatta in the heart of the city of Mangalore.

ONE STOP FOR ALL CUSTOMER NEEDS:

With a view to cater to all the needs of the customer under one roof and to become an integrated dealership, Karnataka agencies , in addition to quality


workshop and a full- fledged accident repairs section , has the following additional facilities to offer the customers.

FINANCE FOR NEW AND USED VEHICLES:

Karnataka agencies has a tie up with a number of N.B.F.C.’s and also with some nationalized banks to offer customers finance for both new and used vehicle at very reasonable interest rates.

INSURANCE:

Karnataka agencies have tied up with various insurance companies to offer hassle free service to its customers and undertake insurance of new vehicles and renewals.

ANNUAL MAINTENANCE SCHEME:

Karnataka agencies has attractive Annual Maintenance Schemes called “Silver Card Scheme”, “Gold Card Scheme”, and “Diamond Card Scheme” which gives the customers , comprehensive maintenance of their vehicles and also attractive discounts on jobs not covered under this schemes.

INTEGRATED BUSINESS MODELS:

Karnataka Agencies has now adapted an integrated model encompassing the scale of new vehicles, used cars, finance, insurance, spare parts, accessories, and workshop which includes accident repairs all under one roof. It has signed up with M/s Auto mart India, a leading used car dealership and this unit is going to be function shortly which will after an exit route for all those customers who want to sell their used vehicles.

Karnataka Agencies deals with the purchase of various spare parts of M&M vehicles, particularly of M&M Jeeps from M&M as well as from other manufacture and disposes it off to the customers on demand.

As a whole it is a wholesale and retail spare parts counter dealing not only the trading of spare parts but also buying and selling of M&M vehicles.

ADVERTISING AND SALES PRIMOTION:

Modern advertising is neither claptrap nor an economic waste. It is informative and educative to the customers and is profitable to the manufacturers. Today there is mass production in anticipation of demand. The mass


production necessitates mass distribution. Further there are the days of competition, every manufacturer faces stiff competition from rival manufactures. Again this is the age of invention. Substitutes have increased for every product in the market. Advertising has become so important and profitable that it is used not only by business organizations but also by educational institutions, religious institutions as well as government institutions.

Karnataka Agencies spend some portion of its earned, on sale promotion yearly. There medias of advertisements are through newspaper (English, local), hand bill, hoardings , cinema slides, and wall painting product painting at the back of the vehicles. Karnataka Agencies also adopts other methods of sales promotion like demonstration of new vehicles, highlighting the events products through banners fixed at various important points and also personal selling through door to door campaign deleting area wise as well as customer wise. Sales promotion includes tools for customers promotion samples , coupons, cash refund offers, price offers, free trials , warranties, demonstrations, contests, etc. trade promotion includes buying allowances , free goods , merchandise allowances , dealers sales , contest , sales rallies, etc

SERVICE PROCEDURE:

The procedure adopted by service department of Karnataka Agencies is as follows:

PRE-DELIVERY INSPECTION:

The importance of checking the condition of the vehicle on receipt and before selling it to the customers cannot be too strongly emphasized. The procedures of this inspection have been explained to Karnataka Agencies through a service information bulletin. Failure to carry such checks may lead to damage vehicles being delivered to customers with consequent difficulties and adverse criticisms of the product.

VOCHER SERVICES:

The three free service inspections customer is entitled to get within the first 6 months from the date of sale. It is primarily to ensure that the customer understands the case and maintenance extended to him by the organization. It is to protect that vehicle from being miss-used and see that excepted Mahindra services carried out to the last world.

SERVICE RECORD CARD:


Immediately a new job is solved important record must be completed. Subsequent information should be added to it in the progress of time. This is served to possible complete history regarding each vehicle sold by Karnataka Agencies and acts as reference whenever any information is required on a particular job.

JOB CARD:

The less paper work that is required in workshop or in any other undertaking greater will be its productive output. The necessity of return order for every shop should be avoided whenever possible. Certain control forms, however to guide the progress of works to record ,work done to analyze the efficiency of the operations to assist in costing and in further budgeting and to comply with the government accounting requirements.

All forms should be kept as simple and should be a type that can be quickly and easily filled and recorded. The most widely used of all workshops forms is job card. It should

LD be consequently numbered and issued in a sequence. This allowance for quick reference to any particular job and this should be required.

KARNATAKA AGENCIES MINIMUM SERVICE STANDARD:

Each customer will be acknowledged within 3 minutes of arrival at dealership Vehicle road tested receipt and at delivery. Estimate to be provided within 30 minutes of arrival. All minor works to be completed will be sent a letter to assess satisfaction

within a month. Vehicle to be serviced right in the first visit. Non to dirty the vehicles while working.

ORGANIZATIONAL STRUCTURE:

Organizational structure means the systematic arrangement of the people working for the organization, their positions and the relationship between the positions. The structure provides an appropriate authority and responsibility


relationship. The organizational structure is generally shown on an organizational chart. the organization structure varies with the organizations functions to be performed depends upon the goals and objectives established, the resource availability, the communication working relationship for the individual participants, motivation and other factors.



C.EO

H.O.D(a/c's)

Officer

Accounts Clerk

H.O.D(commercial)

Assistant Manager

Couter sales Executives

Field Sales Executives

H.OD(Workshop)

Dy. works manager

Asst.workManager

SalesAdvisor

Foreman

Foreman

Denters Mechanics Painters

Service Engineer

PRODUCT PROFILE

Mahindra Scorpio is a highly popular Sports Utility Vehicle that is engrossed with robust and aggressive look which has a very appealing effect to the SUV car lovers. Scorpio is a classy SUV with definitely ultra sporty looks. The Mahindra Scorpio is a dynamic car with many advanced features availability, which not only adds comfort to the car, but also have the entire safeguard measures attached to it. Mahindra Scorpio makes every drive a graceful event and transform you any type of drive into a pampering luxury and in any weather conditions. The drive in the worst terrain is also a pleasant journey when you are in this SUV. The high class sophisticated yet aggressive look of the Mahindra Scorpio appeals most to the car lovers.

mahindra Scorpio Description :

Mahindra Scorpio comes in diesel engine in four different variants. The 2.2 L mHawk engine comes with a displacement of 2179 cc. The engine is endowed with 5 Speed Manual Transmission Gearbox for the three variants and Automatic Transmission Gearbox for one variant. The mHawk engine of Mahindra Scorpio is equipped with CRDI (Common Rail Direct Injection) fuel supply system with 4 valves per cylinder offers improved fuel efficiency. The top mounted intercooler present in the engine makes the car very cool and the 2 stage chain drive system offers a great driving experience with minimum noises and vibrations even in higher speed.

Mahindra Scorpio is very renowned SUV with elegant interiors and exteriors to make the look more royal with highly advanced comfort features for the smooth and joyous drive. The muscular body of the car and the side body graphics adds that extra touch of finishing to the car. The front grille with company’s logo embossed on it offers not only great looks but also the trust. The spacious interior of the Mahindra Scorpio gives a more comfortable drive and the fabric upholstery that matched very elegantly with the ambience of the car and makes the look very stylish. The tiltable steering column offers very comfortable drive for any height of driver.

The interiors of Mahindra Scorpio are such that it beckons you to take the sit with the ultra finishing look of fabric upholstery which is beyond any competition. Not only this, Mahindra Scorpio is packed with many advanced safety features that offers a very safe drive and can tackle the unexpected surprises that come in your way. Some of the safety features are ABS (Anti lock Braking System), Dual Airbags, Cruise Control, EBD, collapsible steering column, etc.


The style and class of Mahindra Scorpio is class apart and outstanding. The only way to know more about this extremely high performed car is to experience it.

Mahindra Scorpio Models

Mahindra Scorpio LX

This is the base model with many advance features attached to it such as mHawk engine, digital immobilizer, collapsible steering column, crash protection crumple zone, illuminated spoiler, sporty bonnet scoop, tubeless tyres, etc.

Mahindra Scorpio GetawayThis variant is powered by the 2.6L, 2609cc, diesel engine. It satisfies only BS III emission norms so you cant get it in metro cities.

Mahindra Scorpio SLE

This is upgraded version with extra features like ABS (Anti lock Braking system), Air dams and mud flaps, front fog lamps, voice assist system, electrically operated ORVMs, middle row sliding seats, etc.

Mahindra Scorpio VLX

This is again upgraded version with extra features like sporty decals, alloy wheels, anti pinch smart windows, cruise control and audio control on steering wheel, dual airbags, micro hybrid technology, 2 Din audio system, intellipark, tyre tronics, blue vision bulbs etc.

Mahindra Scorpio VLX ATThis is the top most model with extra added feature of automatic transmission gearbox.


Mileage, Average and Fuel Economy

The top mounted intercooler present in the engine makes the car very cool and the 2 stage chain drive system offers a great driving experience with minimum noises and vibrations even in higher speed. The mHawk engine of Mahindra Scorpio is equipped with CRDI (Common Rail Direct Injection) fuel supply system with 4 valves per cylinder improves the efficiency of the car. The engine packed with 5 Speed Manual Transmission Gearbox for three variant that offers a very good mileage of 10.5 kmpl in the city roads and 15.4 kmpl on the highways.

The engine endowed with Automatic Transmission Gearbox offers a mileage of 9.6 kmpl in the urban roads and 13 kmpl on the highways.

Power

Mahindra Scorpio comes in diesel engine. The 2.2 L mHawk engine with a displacement of 2179cc is a very great performer. The engine is equipped with CRDI (Common Rail Direct Injection) fuel supply system with 4 valves per cylinder improves the efficiency of the car with proper flow of fuel. The engine is packed with 5 Speed Manual Transmission Gearbox for three variant that offers a very good mileage and acceleration to the Mahindra Scorpio and only single variant of Mahindra Scorpio is packed with Automatic Transmission Gearbox. The top mounted intercooler engine present in the engine makes the car very cool. This engine is endowed with 2 stage chain drive system that makes the driving experience very smooth and produces minimum vibrations even in higher speed. The highly powered engine offers a maximum power of 120 bhp at 4000 rpm and a maximum torque of 290 Nm at 1800-2800 rpm.


Acceleration and Pick Up

Mahindra Scorpio is available in diesel engine only; the 2.2 L mHawk engine of the car with a displacement of 2179 cc offers a very greater acceleration due to higher power and torque. The engine is packed with both 5 Speed Manual Transmission Gearbox and Automatic Transmission Gearbox in different variants. The engine is endowed with CRDi fuel supply system that ensures good flow of fuel supply and thus improves the efficiency of the Mahindra Scorpio. The top mounted intercooler engine of the car makes the car economical and also makes the engine very cool as fast as possible. This engine is also very smooth and produces minimum vibrations even in higher speed. The highly powered engine offers zipper acceleration and crosses a barrier of 100 kms in just 15.6 seconds with a top speed of 156 kmph.

Mahindra Scorpio Exteriors

Exterior Appearance

Mahindra Scorpio new body contours and sporty body graphic makes the exterior look of the car incredibly class apart. The might Scorpio with signature front grille that boasts the lineage of Mahindra and this bold slotted grille is sure to inspire fear in many. The road armour bumpers of the Scorpio remind you of the gladiator with its tough look that defend the body and defend other cars.

The smart provocative bonnet scoop with its low drag intake not only offers amazing exterior looks to the car but also clams the Mahindra Scorpio by letting in air to the intercooler and makes the engine very cool. The multi focal headlights offer a very stunning look to the car with its sunrays reflector design that shines into the night giving the car a very elegant look. The sporty fog lamps will announce the arrival of the Scorpio very sportily and offers a very clear vision even in bad weather conditions.

The embossed side cladding not only gives bold and stealing look to the Mahindra


Scorpio but also absorbs the impact from the side and keeps you safe and sound. The chunky door handles adds that extra bit of styling to the car and offers muscle to the Scorpio for easy grip to open the car. The sporty decals offer that extra zing to the overall looks of the car. The illuminated spoiler in the roof edge offers strings of lights.

The roof top ski racks offers enough space to accommodate you luggage in case of long distance traveling. The integrated rear foot step merges quite well with the rear bumpers and offers very seamlessly striking looks to the car. The alloy wheels in some variant offers the car very sporty and robust looks. The aggression of the Mahindra Scorpio stays intact too.

Exterior Measurements

Mahindra Scorpio is a robust SUV with a sitting capacity for 7 members. The exterior dimensions of the car are Length- 4430 mm, Width- 1817mm (excluding outside mirrors), and Height- 1975 mm, with a Wheelbase of 2680 mm. The ground clearance available in this car is of 180 mm.

Mahindra Scorpio Interiors

Interior Appearance

Mahindra Scorpio is a highly popular Sports Utility Vehicle that is engrossed with mind-blowing interiors and offers very elegant and impressive interiors to the car with an irresistible look to attract the car lovers in just a glance. The roomy and spacious interiors of the Mahindra Scorpio adds glory and luxurious feeling to it and makes you very comfortable with a feel of at home even in the busy traffic crowd. The interior fabric upholstery is available in two colors- black allure and new Tan & Beige option that merges very well with the car’s ambience and complements the car in all respects.


The front wooden centre console present in the Mahindra Scorpio offers a very impressive and stunning interior look. The theatre style interior illumination with illuminated key ring offers a very superior unmatched interior to the car. The inner side door trims in beige color enhances the overall interiors of the car.

The tilt steering wheel with leather cover and the leather wrapped Gear knob gives a very classy look to the interiors. The shinning effect of the car is met by room lamp, trunk light to give the ambience a very stylish and touch of elegance. Some of the advanced interior features available in Mahindra Scorpio are 2 DIN audio systems, Sun visor, Air Conditioner with heater, Automatic Temperature Controlled.

Interior Comfort

Mahindra Scorpio is a luxury SUV with not only looks, style, interiors, and exteriors but with wealth of comfort features that makes it odd one out in its league. The car offers a cocoon of comfort to its passenger in any conditions and even in any roads, mountainous terrain or simple plain roads. Mahindra Scorpio is packed with array of advanced and comfortable features that provides a very pleasant and comfortable driving.


The tiltable power steering of the car offers a very comfortable drive by customization in the position of the steering wheel according to one’s need for any height of driver. The power window in both front and rear seat gives great comfort in closing the windows when needed. The internally adjustable ORVM present in the Mahindra Scorpio offers comfort of changing the view without opening the windows of the car

The middle row sliding seats offers a new level of comfort with extra legroom when you need it. The wide centre armrests on 2nd row seats offers a very comfortable long drive for both the passengers. The individual arm rests on first row offers greater comfort in driving. The adjustable front seat headrests present in the Mahindra Scorpio provides greater comfort while driving without any pain in the neck and cramps in case of long journey.

The remote tail gate and fuel lid opener makes it easy to open both the gates when required without moving from the driver seat. The storage section is also taken care of with huge luggage space, cup holders in central bezel IP & Console, ticket holders, console box, etc. The intelligent front wiper turns automatically on and off with the droplets of rain. The rear wash, wipers and demister also offers greater comfort in driving in rainy seasons.

Interior Mesurements

Mahindra Scorpio is a Sports Utility Vehicle with a sitting capacity of 7 people. Mahindra Scorpio is a very roomy and spacious car with elegant interiors. The interior measurement of this car is as follows.Front headroom – 965 cm, Rear headroom– 1015 cm, Maximum Front legroom- 1090 cm, Minimum Front legroom - 999 cm, Maximum Rear Knee room- 870 cm, Minimum Rear Knee room- 720 cm


Engine Capacity and Performance

Mahindra Scorpio is available in diesel version only. The Highly renowned SUV is packed with 2.2 L mHawk diesel engine. This engine comes with a displacement of 2179 cc. The engine has many features that make this car a very great performer in Indian roads. The mHawk engine is packed with top mounted intercooler that helps in keeping the engine cool. The 5 Speed Manual Transmission Gearbox in the engine offers very smooth shifting of gear and delivers greater mileage also. Only one variant of Mahindra Scorpio is packed with Automatic Transmission Gearbox. The CRDI (Common Rail Direct Injection) fuel supply system present in the engine with 4 valves per cylinder improves fuel efficiency. The engine of Mahindra Scorpio is quiet all the times due to innovative two stage chain drive system and hydraulic lash adjuster. The 4 stroke turbo charger engine of Mahindra Scorpio offers an impressive power of 120bhp at 4000rpm and 290Nm at 1800-2800rpm. This highly powered engine is very economical and fuel efficient and produces great performance.

Wheels

Mahindra Scorpio is packed with 16 inches wheel to make the look more stylish and dynamic. The presence of alloy wheels in some variants gives the car a very sporty and aggressive look. The all new Mahindra Scorpio is packed with a puncture resistance radial tubeless tyre that helps the driver to drive the car even in worse terrain without any fear of getting punctured. The size of the tyre is 235/70 R16, Radial Tubeless, which are very good in controlling the Mahindra Scorpio in case of off-roading. The big tyre size makes the drive more comfortable even in slippery road and reduces the rate of skidding of the car to minimum.

Braking and Handling

The suspension of Mahindra Scorpio is very much distinctive and very efficient with front suspension of 2WD Independent with coil spring and anti roll bars and 4WD Independent with torsion bar and the rear suspension of multilink with coil spring. This dynamic suspension of present in Mahindra Scorpio offers great stability and control to the car.

The most popular SUV Mahindra Scorpio is a very safe car that is packed an ultimate braking system. The front brakes of Mahindra Scorpio are Disc brakes i.e. Disc and caliper type, twin pot & tandem Booster (with anti-lock braking system) and the rear brakes are drum brakes which are very efficient in case of unexpected surprises in the road. This excellent braking system helps in de-accelerating the car


when the Mahindra Scorpio is moving in high speed. The ABS (Anti-Lock Braking System) present in the car gives a better steering Control and also helps in prevention of wheel locking in case of panic braking.

Handling and Safety

Mahindra Scorpio is a very safe car with many advanced safety features. The car is packed with both active and passive safety features to safeguard you against the unexpected surprises that come in your way.

The ABS (Anti lock Braking System) available in Mahindra Scorpio helps the prevention of wheel locking in case of sudden braking and also controls the car’s stability The availability of Dual SRS Airbag in the car is a very important safety measure which helps in reducing the impact of collision and provides a cushioning effect in collision and jerk. The crash protection crumple zone absorbs all the impact of collision and the steel bars in the road minimizes the impact form the sides. Speed alert and voice assist system starts an alarm every time you cross the present speed limit and the voice system tells if the door is open and your seat belt is not strapped.

The blue vision headlamps offer a very clear visibility to the roads and reduce the danger henceforth. The availability of front and rear fog lamps in some variant of the Mahindra Scorpio acts as a safeguard against bad weather condition driving. The demister present in car makes a very clear vision for you even in the worst weather conditions. The seat belt with pretensioner limits the force in case of sudden braking and collision. The digital immobilizer helps you to track your crack and reduces the chances of unwelcome guests.

The fire retardant upholstery even offers rescue with slow spread of fire. The collapsible steering column prevents for nay further damage. The anti pinch smart window offers a detection of any obstruction that comes in the way of rolling up of the window.

Some other safety measures are child lock helps you drive tension free when kids are on with you, high mounted stop lamp which is clearly visible, double horn, side impact beams , tubeless tyres, etc.

Mahindra Scorpio ColoursMahindra Scorpio is sold in the following colours in India.

Fiery Black

Mist Silver

Apple Red

Turf Green


Diamond White

Rocky Beige

Java Brown

Mystque Purple

Toreador Red


Stereo and Accessories

Mahindra Scorpio is a very smart car with loads of style and charisma attached to it. Mahindra Scorpio is packed with unmatchable interiors and accessories to add the wonders on the styling. The Stylish 2 DIN audio player with 4 speakers takes care of the music department and gives you a very joyful and pleasant journey.

Mahindra Scorpio VersionsMahindra Scorpio comes in following 23 versions with 3 engine and 2 transmission options

Version Ex-Showroom Price

Mahindra Scorpio M2DI 2523cc Diesel, Manual, 9.8 kpl

Rs. 7,21,633 On-Road Price

Mahindra Scorpio LX BS-III 2179cc Diesel, Manual, 11.36 kpl


Mahindra Scorpio LX BS-IV 2179cc Diesel, Manual, 11.3 kpl


Mahindra Scorpio Getaway 2609cc Diesel, Manual, 10.22 kpl


Mahindra Scorpio SLE BS-III 2179cc Diesel, Manual, 11.36 kpl


Mahindra Scorpio SLE BS-IV 2179cc Diesel, Manual, 11.3 kpl


Mahindra Scorpio Getaway 4WD 2609cc Diesel, Manual, 10.22 kpl


Mahindra Scorpio VLX BS-III 2179cc Diesel, Manual, 11.3 kpl Full Specs | Features


Mahindra Scorpio VLX BS-IV 2179cc Diesel, Manual, 11.3 kpl Full Specs | Features


Mahindra Scorpio VLX Airbag BS-III 2179cc Diesel, Manual, 11.3 kpl Full Specs | Features


Mahindra Scorpio VLX Airbag BS-IV 2179cc Diesel, Manual, 11.3 kpl Full Specs | Features


Mahindra Scorpio VLX 4WD BS-III Rs. 10,67,807


2179cc Diesel, Manual, 11.3 kpl Full Specs | Features On-Road Price

Mahindra Scorpio VLX AT BS-III 2179cc Diesel, Automatic, 10.28 kpl Full Specs | Features


Mahindra Scorpio VLX 4WD BS-IV 2179cc Diesel, Manual, 11.3 kpl Full Specs | Features


Mahindra Scorpio VLX AT BS-IV 2179cc Diesel, Automatic, 10.2 kpl Full Specs | Features


Mahindra Scorpio VLX 4WD Airbag BS-III 2179cc Diesel, Manual, 11.3 kpl Full Specs | Features


Mahindra Scorpio VLX Airbag AT BS-III 2179cc Diesel, Automatic, 10.28 kpl Full Specs | Features


Mahindra Scorpio VLX 4WD Airbag BS-IV 2179cc Diesel, Manual, 11.3 kpl Full Specs | Features


Mahindra Scorpio VLX Airbag AT BS-IV 2179cc Diesel, Automatic, 10.2 kpl Full Specs | Features


Mahindra Scorpio VLX 4WD AT BS-III 2179cc Diesel, Automatic, 10.2 kpl Full Specs | Features


Mahindra Scorpio VLX 4WD AT BS-IV 2179cc Diesel, Automatic, 10.2 kpl Full Specs | Features


Mahindra Scorpio VLX 4WD Airbag AT BS-III 2179cc Diesel, Automatic, 10.2 kpl Full Specs | Features


Mahindra Scorpio VLX 4WD Airbag AT BS-IV 2179cc Diesel, Automatic, 10.2 kpl Full Specs | Features


Discontinued Mahindra Scorpio Versions: Mahindra Scorpio 2.6 Turbo 7-Seater, Mahindra Scorpio 2.6 Turbo 9-Seater

Mahindra Scorpio ReviewMahindra Scorpio's design has been an eye-catcher among SUVs and has bagged many an award for its styling. Designed completely in-house by Mahindra, it has been one of the major success stories in India....

Mahindra has always made tough vehicles that can slug it out with the best on India's at-best patchy roads.


1Showing the age group of the respondents

Age FrequencyPercentage

20-30 17 34

31-40 18 36

41-50 12 24

51-60 3 6

Total 50 100

20-3017%

31-4018%

41-5012%

51-603%

Total50%

Showing the age group of the respondents Frequency


2.Showing the marital status of the respondents

Frequency Percentage

single 23 46

married 27 54

Total 50 100

23%

27%

50%

Showing the marital status of the respondents Frequency

single

married

Total


3 Showing income of the respondents

Frequency

Percentage

below25000 19 38

25-50000 22 44

above 50000 9 18

Total 50 100

below2500025-50000

above 50000Total

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1922

950

3844

18100

Freequency Percentage


Showing income of the respondents frequency

4 Showing occupation of the respondents

Frequency

Percentage

student 3 6

professional 9 18

business 22 44

salaried 16 32

Total 50 100

3% 9%

22%

16%

50%

Showing occupation of the respondents Frequency

student

professional

business

salaried

Total


5 Showing preference of customers towards Scorpio…

Frequency

Percentage

price 14 28

mileage 4 8

appearance 21 42

brand image 9 18

maintenance cost 2 4

total 50 100

price mileage appearance brand image maintenance cost

total0

20

40

60

80

100

120

140

160

144

219 2

5028

8

42

18

4

100

Freequency Percentage


Preference of customers towards Scorpio

6Shows the influence on purchase decision

Frequency

Percentage

friends and relatives 16 32

news paper 5 10

magazines 11 22

electronic media 18 36

any other 0 0

Total 50 100


16%

5%

11%

18%

50%

Influence on purchase decision Frequency

friends and relatives

news paper

magazines

electronic media

any other

Total


7Shows the satisfaction with Scorpio

Frequency

Percentage

excellent 9 18

very good 12 24

good 18 36

average 8 16

poor 3 6

Total 50 100


excellent very good good average poor Total

9 12 188 3

5018

24

36

166

100

satisfaction with scorpio

shows the satisfaction with scorpio.. Freequency shows the satisfaction with scorpio.. Percentage

8Shows the satisfaction with respect to cost of Scorpio


low 8 16

medium 31 62

high 11 22

Total 50 100


8%

31%

11%

50%

Shows the satisfaction with respect to cost of scorpio Frequency

low

medium

high

Total


9 Shows rating of riding comfort..

Frequency

Percentage

Excellent 13 26

Good 17 34

Average 11 22

Poor 7 14

Very poor 2 4

Total 50 100

Exellent13%

Good 17%

Average11%

Poor7%

Very poor2%

Total50%

Shows rating of riding comfort Frequency


10Shows rating of vehicle durability..

Frequency

Percentage

Excellent 17 34

Good 10 20

Average 12 24

Poor 7 14

Very poor 4 8

Total 50 100



Exellent17%

Good 10%

Average12%

Poor7%

Very poor4%

Total50%

Shows rating of vehicle durabality.. Frequency

11.Shows the satisfaction of maintenance cost of Scorpio

Frequency

Percentage

highly satisfied 18 36

satisfied 13 26

moderately satisfied 11 22

dissatisfied 8 16

Total 50 100

highly satisfied18%

satisfied13%

moderately satisfied11%

dissatisfied8%

Total50%

Shows the satisfaction of maintenance cost of scorpio Frequency


12shows rating of handling satisfaction of vehicle


Excellent 16 32

Good 18 36

Average 9 18

Poor 5 10

Very poor 2 4

Total 50 100


Exellent16%

Good 18%

Average9%

Poor5%

Very poor2%

Total50%

shows rating of handling satisfaction of vehicle Frequency

show the response of service department


13


yes 37 74

No 13 26

Total 50 100


yes37%

No 13%

Total50%

show the response of service department Frequency

14Shows the satisfaction with the service from the dealer


satisfied 24 48


not satisfied 10 20

Total 50 100


satisfied24%


not satisfied10%

Total50%

Shows the satisfaction with the service from the dealer Frequency


15 shows the spare parts availability

Frequency

Percentage

satisfied 14 28


not satisfied 12 24

Total 50 100

satisfied14%


notsatisfied12%

Total50%

shows the spare parts availability Frequency


16shows the satisfaction with respect to spare part prising


high 34 68

medium 15 30

low 1 2

Total 50 100


high34%

medium15%

low1%

Total50%

shows the satisfaction with respect to spare part prising Frequency

shows the offer collected while purchase the vehicle


17


Yes 42 84

No 8 16

Total 50 100

Yes No Total0

20

40

60

80

100

120

140

160

Yes; 42

No; 8

Total; 50

Yes; 84

No; 16

Total; 100


18shows the opinion regarding the service station


Excellent 15 30

Good 22 44

Average 8 16

Poor 2 4

Very poor 3 6

Total 50 100


Exellent15%

Good 22%

Average8%

Poor2%

Very poor3%

Total50%

shows the opinion regarding the service station Frequency

19shows the satisfaction with the power & pick up


Frequency

Percentage

satisfied 31 62


not satisfied 12 24

Total 50 100

satisfied31%

moder-ately sat-

isfied7%not satisfied

12%

Total50%

shows the satisfaction with the power & pick up Frequency


20 shows the resale value consideration


Yes 32 64

No 18 36

Total 50 100

Yes32%

No18%

Total50%

shows the resale value consideration Frequency


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