mahindra logistics - driver's welfare programme
TRANSCRIPT
2
About Project Samantar
At MLL, our drivers are the backbone of our company. We realize that the drivers, in general, have to face innumerable difficulties Hence, with a revolutionary approach to improve the living and working
conditions of the driver community, MLL initiated the ‘Driver Welfare’ initiative
Start date of the Project:
April 2013Location:PAN India
Name of Sector: Partner
Category In ESOPs Awards: Non-
factory
NON-FACTORY LOCATION: Mahindra Logistics Limited -
Mumbai
3
Location Details Esops Leader: Mr. Pirojshaw Sarkari Esops Champion: Dr. Vijay Pawar Total number of Employees at the location
(permanent and temporary):
Locations Pan India
i. Permanent Employees: 2165
ii. Contract / Outsourced Employees:
8449
4
Implementation PlanMLL conducted a survey amongst the target group to gain first-hand knowledge and identify challenges
they encounter
MLL formed Drivers Welfare Forum comprising of Business Associates
(BAs), NGOs and field experts.
They came out with the action plan
MLL’s DRIVER WELFARE INITIATIVE
5
Key Issues Faced by Drivers
LACK OF
Basic sanitation facilitiesMedical facilities
Safety
InsuranceRespectOn Road Security
Regular IncomeFood and water
Family Time Health care benefits
Rest Room facilities enroute
6
Initiatives Undertaken Brainstorming for Challenges faced by Drivers
– We conduct brainstorming sessions and meetings so that the
stakeholders can be aware about this issues (if any) and invite
their cumulative support & action for effective implementation
Driver Safety – Seat Belt Campaign– This campaign involves employees, especially at the plan site,
to crosscheck if the safety belt is installed in the vehicles and
accordingly communicate with the BAs to make it mandatory
and also ensure that the drivers wear those
Driver Relationship Management – Dignity of Labour – Cup of Tea– As a part of this initiative, drivers are invited to have a
conversation with the senior management and other
employees over a cup of tea. This puts a smile on their faces
and they feel a part of the employees.
7
Initiatives Undertaken (contd.) Infrastructure at Sites – Restrooms (Portable Cabins)
– As per the result of the survey, the drivers face difficulty in resting,
taking bath and sanitation, etc. while they wait during unloading
and uploading of goods at the site. Considering this, MLL has
started installing “Porta Cabins” at the halt point for the driver’s
rest room facility Enroute Facilities
– The Indian Oil Company Ltd. has installed around 650 restroom
facilities for drivers. MLL has tied up with IOCL to make these
accessible for its drivers. Recently, MLL inaugurated a rest room
facility for its drivers at the Dolvi plant. Personal Hygiene Awareness and Health Checkup Camps
– MLL along with KRK Foundation has started the initiative - “Ache
dikne mein bura kya hai?” wherein it conducts road shows on
health, safety and personal hygiene. Free haircut/ shaving facility
is provided to drivers at transport hubs, parking lots, as MLL
believes that dressing well improves an individual’s self
confidence and self-esteem.
8
Initiatives Undertaken (contd.) Health & Accident Insurance to the drivers
– MLL tied up with New India Assurance and targets to insure
1500 drivers yearly, premium payment of which will be
done by MLL. Scholarships for Driver’s Children
– We provides scholarships to enable children in driver’s
families to overcome their financial challenge and fulfill
their educational dreams. In some cases, scholarships have
provided students an opportunity to pursue their studies
beyond school. 106 children were benefited in F16. Visit to villages of truck drivers in remote India along with
business partners (3PLs/Transporters):– The senior management right from the CEO to the BAs
visits the villages of the driver community and interacts
with their families through various social initiatives and
charity events.
9
Initiatives Undertaken (contd.) Drivers Day Celebration:
– MLL celebrates 17th September each year as a “Driver’s Day”
with various activities like health check-up and awareness,
sports and quiz competition, yoga and meditation etc. Signage Campaign:
– MLL undertakes regular road trips along with KRK Foundation
and BAs, across India, to educate the drivers on highway
signage for improving their road safety. Sleep Well Drive:
– MLL wishes to fight driver fatigue. For the same, they gifted
soft pillows to the drivers for a relaxing sleep. Eat Well Drive:
– The drive aims to de-addict the drivers of substances such as
Gutka and alternate it with eating scented Elaichi (price for
both is same).
10
IMPACT Statistically, during the last financial year, we were able to serve 8328 truck drivers
across the country. Apart from this, the major impact is that, through these interventions, other logistics
companies, business associates and stakeholders have realized the importance of the targeted community. They have started coming together, collaborating for the same objectives and taking initiatives for the upliftment of the Drivers’ community.
11
Esops Volunteer Details
Our volunteers across locations act as the flag bearers
and run this project successfully at their respective
locations
They plan, organize and conduct the project activities as
per the guidelines and instructions provided to them
We encourage the employee participation through
measures like – Communication from the CEO,
Recognition of the volunteers, periodical meetings to
understand the feedback and so on
No. of Esops Volunteers for this particular Project: 512
Total Esops Volunteering Hours: 4511
12
NGO and Community participation The primary community NGO which is supporting us for the
project is KRK Foundation founded by Mr. Ramesh Kumar who has dedicated his life and his entire time for the welfare of the drivers in India
Apart from this, we also have tie up with Save Life Foundation which provides training and awareness to the drivers on Road Safety and Health.
We have RPG Foundation with us who conducts health check camps for the drivers and also works towards betterment of lady drivers
Moreover, the community volunteers help us to sensitize the drivers, mobilization of the drivers for programs and events, survey and data collection for the project to get it run in proper direction, plans, organize and conducts the programsNo. of Community
Volunteers: 35Total Person Hours from
Community Participation: 699
13
Future / Follow up plan
We are looking forward to creating a common platform where all concern companies, associates, drivers, NGOs, and other stakeholders come together and make efforts towards betterment of drivers so that they proudly encourage their children to select the profession of a driver.