mailcamp: paul kent, london borough of hillingdon
DESCRIPTION
TRANSCRIPT
Using Email for Surveys
MailCamp Event Presentation
Paul KentCustomer Engagement Officer
Post Email
Postal Survey 2009
Invites 3,500
Responses 935
Mailouts 3
Response rate 27%
Email Survey 2010
Cost 100%
Invites 16,793
Responses 1,808
Mailouts 2
Response rate 11%Cost 15%
Factors affecting the number of responses
x Incorrect addresses
x SPAM filters
x Security concerns
x Browser problems
x Indifference
Big sample
Easy to access
Easy to understand
Easy to submit
Current affairs
Profile of Respondents
Group 2010(%)
Pop. Estimate
(%)
2009 (%)
18-34 years 13 32 12
35-55 years 47 38 36
55+ years 39 30 49
Work Full-Time
54 46 37
Not Full-Time 46 54 60
29
8
8
69
50
6
16
25
56
68
31SMS Text Message
Letter
In person
Website
Telephone
Preferred Methods of Contact
Base: All respondents (1,808)
Prefer to be contacted by Council via… (%)
Prefer to contact Council via… (%)
Thank You