A major cruise line sought to drive leads to their website, specifically targeting potential travelers in the tri-state area (New York, Connecticut, and New Jersey). Once on the website, qualified audiences were required to submit basic user information.

As 90% of bookings are made on the phone, increasing the prospective lead pool was a key campaign objective. It is interesting to note that the campaign results highlighted here were achieved largely without a special incentive from the brand.

Utilized Kinetic Social Trend Tracker Database to create affinity groups targeting leisure travelers.

Refined keyword targeting constantly to increase conversion rates.

Implemented conversion pixels and optimized towards target groups.

Combined domain and page post ads to drive leads to landing pages, expand reach and eventually optimize towards best performing placements.

Geotargeted the states that were driving the most conversions while maintaining the qualified audience.

Cruise line acquired 2 leads out of every 3 users who clicked on the Facebook Domain Ads, increasing the client’s pool of potential customers who expressed interest in booking a cruise vacation.

Client cost-efficiently acquired qualified leads through interest and placement based optimizations.

Client achieved CPA goal frequencies and reach with approximately 30 lead acquisitions (on average) per week.

Drive qualified leads from Facebook to client landing page where they filled out a form asking for more information.

Overview

The Kinetic Social Approach

Results66% Conversion Rate from Domain Ads

Achieved a competitive $2.03 eCPA per lead

Maintained a frequency of < 4

Goals

www.kineticsocial.com sales@kineticsocial.com 646.561.0380

Cruise Line: Booking Lead Generation