major trends influencing product design, manufacturing...
TRANSCRIPT
Major Trends Influencing
Product Design, Manufacturing,
Operation and Service
Ziv Belfer General Manager PTC Israel
SVP Creo R&D,
Email: [email protected]
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Headquartered in Boston, Massachusetts
Israel, the largest R&D center in Europe
More than 6,000 employees worldwide
Next-generation technology platforms for smart, connected products, operations, and systems
Leading provider of enterprise applications to:
• Create
• Operate
• Service
Market leading IoT platform vendor:
Best technology, recent awards, large
customer base, partners and ongoing
investment
$1.3B total revenue (2014)
About PTC
Global Footprint
FY 2014 revenue by region
41% 39% 20%
Strong Market Presence
28,000 active customers
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25+ years of Digital Product software creation
CREATE CONNECT SERVICE OPERATE ANALYZE
Transforming how customers…
…smart and connected products, operations and systems
Next-generation technology platforms and enterprise applications
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PTC Technology Platforms & Enterprise Applications
TECHNOLOGY PLATFORMS
IoT Application Enablement & Integration
ENTERPRISE APPLICATIONS
Augmented Reality*
Digital Twin*
*Beta
Big Data Analytics
CAD
PLM
ALM
SLM
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Manufacturing world Shaped By Macro Forces
DIGITIZATION REGULATION
CONNECTIVITY
SOFTWARE-INTENSIVE PRODUCTS
GLOBALIZATION
PERSONALIZATION
SERVITIZATION
External forces are
creating new threats
and opportunities
Value is shifting from
hardware to software
Value is shifting from
embedded to cloud Value is shifting from
product to service
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Smart Connected products (SCP) & IoT
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The Evolution of Smart, Connected Products
Electronics and Controls Ability to Process
Sm
art
Pro
du
ct
One to Many
Sensors Ability to Sense
Software Ability to Think
Enhanced UI Ability to Interact
Mechanical
Sm
art
, C
on
necte
d P
rod
uct
Co
nn
ecte
d th
rou
gh
a w
ire
or
wire
less
Ph
ysic
al
Pro
du
ct Electrical
Many to Many
One to One
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Traditional Reality: Distinct and Separate Worlds
DIGITAL
WORLD
SLM
PLM
ERP
CRM SCM
MES
PHYSICAL
WORLD
By 2020, experts predict there will be 50 billion “things” connected to the Internet
“Smart, connected products will give rise to the next era of
IT-driven productivity growth at a time when the impact of
earlier waves of IT has largely played itself out.”
– Harvard Business Review
#1
Manufacturing industry will be the #1 industry
sector by share of global economic value-add. – Forecast: The IoT, Worldwide, 2013
Estimated potential economic impact of The Internet of
Things in 2025, range from $2.7 – 6.2 trillion annually – McKinsey Global Institute
$6.2T
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System Of Systems Product System Smart, Connected
Product Smart
Product Product
Tillers Planters
Tractors
Farm
Equipment
System
Combine
Harvesters
Weather Data
System
Irrigation
System
Seed Optimization
System
Farm Equipment
System
Farm
Management
System
Platform
Rain, humidity,
temperature
sensors
Weather
maps
Weather
forecasts
Weather data
application
Farm performance
database
Seed database
Seed optimization
application
Field sensors
Irrigation
nodes
Irrigation
application
THINGS are Changing
The changing nature of products is disrupting value chains, forcing companies to rethink and retool nearly everything they do internally.
“ ”
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Implications on Technology Requirements
Digital PRODUCT CLOUD
Physical PRODUCT
COMMUNICATIONS Identity &
Security
External
Information
Sources
Integration
with
Business
Systems
Smart Product Applications
Rules/Analytics Engine
Application Platform
Product Data Database
Network Communication
Product Software
Product Hardware
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New Reality: Distinct but Inseparable
OF Digital World Physical World
INTERNET OF THINGS
11
OF
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John Deere FarmSight
Smart, Connected Product Examples
– Harvesting sensors measure dry matter content and other soil nutrient factors
– Farm owner and dealer can proactively monitor equipment and fields to ensure peak
agricultural efficiency (fertilizer , watering)
– Automatic, remote software updates and technician initiated solution implementation
GE’s Smart Engines
– Data is used to predict inefficiencies, engine maintenance, fuel consumption, crew
allocation and scheduling when these smart aircrafts can communicate with operators
– Operators know what maintenance is required before plane reaches service center
– Real-time monitoring of and communication with 30,000 engines simultaneously
Philip’s IntelliCap
– Controls the release of medicine and provides rich, detailed patient data to better
inform drug development
– incorporates pH sensor, temperature sensor, RF wireless transceiver, fluid pump
– Records the location in the intestine using sensors and communicates wirelessly
– Physicians can interact with the capsule in real-time to provide further instructions
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How ‘Smart Connected products’ impacts Products:
• Optimize Design • Design to Real-World Conditions
• Optimize Product Operations
• Optimize Service and Support