make a full time income blogging - viewing your blog like a startup
TRANSCRIPT
VIEW YOUR BLOGLIKE A STARTUP
HOW TO MAKE A FULL-TIME INCOME BLOGGING
ABOUT ME
• Family of 5• Graduated from the U of
U with BA in Biology and MBA
• Co-founder of LDS S.M.I.L.E. with my wife Kara
• Blogger/Social Media/Startups
• Twitter: @jhuntinghouse• Facebook: John
Huntinghouse• E-mail:
• 1 Million pageviews a month• 170,000 Fans across our social
channels• Pinterest reach of 6 million/month• Youtube: 4.5 million views
UP
AMBIGUITY
RISK VS UNCERTAINTY
Startups deal with understanding uncertainty
BLOGGING = DATING
WHAT WOULD A BUSINESS DO?•THEY MARKET•THEY RAISE CAPITAL •THEY ACQUIRE NEW ASSETS •THEY CREATE NEW VERTICALS•THEY SELL SERVICES•THEY INVEST
WHAT DID WE DO?
• WE ACQUIRED MORMON MEMES (80,000+ LIKES, PERFECT FIT FOR OUR COMMUNITY)• RAISED CAPITAL TO ACQUIRE MORMON MEMES• SPEND OVER $1500 A MONTH ON MARKETING• CREATED NEW VERTICALS WITH OUR SMILE NECKLACE,
AFFILIATE MARKETING, LEAD GEN, BLANKETS, AND INVESTMENTS• INVESTED BACK INTO THE COMPANY FOR FUTURE GROWTH
NAIL IT THEN SCALE IT
• NAIL THE PAIN• NAIL THE SOLUTION• NAIL THE DISTRIBUTION CHANNEL• NAIL THE BUSINESS MODEL• SCALE IT
Hero myth Process mythMoney myth
RELIGIOUS LIKE INTENSITY IRRATIONAL BUT NECESSARY
BE DECISIVE GET CRAP
DONE
SPECIFIC PRODUCTIVITY TIPS THAT WILL SAVE YOU HOURS A DAY!• TURN OFF ALL NOTIFICATIONS ON YOUR PHONE! • LEARN TO BE HAPPY• 2 MINUTE RULE • FACE TO FACE – PHONE CALL – ALMOST ALWAYS MORE
EFFICIENT • DO NOT USE E-MAIL AS YOUR TO DO LIST – CREATE AN
ACTUAL TO DO LIST• WRITE “TO DO” & “IDEAS” DOWN IMMEDIATELY• DON’T USE CRUTCHES! • STOP MULTI TASKING!• EXERCISE • DOING IT RIGHT THE FIRST TIME
HYPOTHESIS DRIVEN RAPID EXPERIMENTATION
If all you are trying to do is see what happens, you’ll be right every time
VANITY METRICS
What actionable thing can I do now that I know _______?
AFFILIATE MARKETING
• WHICH ONES SHOULD I JOIN?• WHICH WORKS THE BEST?• IRRELEVANT QUESTION #3• IRRELEVANT QUESTION #4• IRRELEVANT QUESTION #5• IRRELEVANT QUESTION #6• IRRELEVANT QUESTION #7
DON’T LET PAST FAILURES INFLUENCE FUTURE SUCCESS
THEN WE DECIDED TO TRY AGAIN
4 DAYS ON AMAZON
ATTACH YOURSELF TO A LARGER ENGINE
PERSONAS
NETWORK!“A GOOD WAY TO GET YOUR LUCKY BREAK IS TO FIND
SOMEONE TO HELP CREATE THE LUCK FOR YOU”
HOW THEN DO YOU MAKE MONEY
• AD REVENUE (HARD)• SPONSORED POSTS (HARD)• AFFILIATE MARKETING • LEAD GENERATION (PAID
STRATEGIES)• CREATE YOUR OWN PRODUCTS• DROP SHIPPING • ARBITRAGE
• RESELLING• COMMISSION• SERVICES• PRESALES/CROWDFUNDING• INVESTMENTS FROM REVENUE• COAT TAILING OTHER BLOGGERS• REVENUE SPLITS WITH SOCIAL
PAGES/BLOGGERS
INVEST IN YOUR BUSINESS
RESULTS
NOTICE SOMETHINGPat Flynn – Smart Passive Income BlogJust a Girl and Her Blog
CURRENT MONTH REVENUE AS OF FEBRUARY 15, 2016
$3600 – SMILE NECKLACES$600 – BUSINESS INVESTMENTS$500 – CLICK BANK AFFILIATES$500 – AMAZON AFFILIATE$500 – DIRECT ADVERTISERS$400 – BLOGGER NETWORK$300 – GOOGLE ADSENSE$200 – MISSION T-SHIRTS$100 – SMILE BLANKETS
50% of our Income stream
80/20 RULE
Image courtesy of theviewinside.me
THINK LIKE A BUSINESS
LEARN FROM THOSE BEFORE YOU
CREATE YOUR OWN STORYCREATE YOUR OWN PATH
START EXPERIMENTING QUICKLY!
BE YOU!
THANKS!
Twitter: @jhuntinghouseE-mail: [email protected]: John HuntinghouseSnapchat: I’m too old for this