make social media work for you - enterprise4all
TRANSCRIPT
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Making Social MediaWork for You
Neil Simpson
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Guidelines...
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If you don’t understand...ask
Question everything
…coz I am going to ask you questions
Relax…this isn’t life or death
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Why Listen to me..?
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Neil Simpson
Been coaching businesses for ten years
I have a blog read in over 30 countries
I am invited to speak about this stuff all over the country
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Sam Marsh, built his business entirely using Social Media Marketing
From Tarleton
Contracts with Google, Fitness First, Exercise4Less, British Institute of Sport
Sponsored by UnderArmor
Expected to turnover about £800,000 in his first year of business
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It wasn't always like this...
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Didn't know what to write
Didn't know what I was doing
First 2 yrs I had my website I had 50 page reads
in total
It took 4 years to get to 100 followers on twitter
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So I learned how...
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Spent £1000’s on training
Learned from some of the best in the world
Share what I have learned to help businesses grow
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What is social media?
...and more importantly what's in it for me!
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“Social media is the plumbing of word of mouth.”
― Gary Vaynerchuk
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Gary Vaynerchuk
Used social media to grow his business from $6 million
to $45 million
Armed with a flip cam built his audience to 100,000 views per
DAY
Early investor in Twitter, Tumblr, Uber and Birchbox
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What’s the ROI of Social Media?
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Know - Like - Trust - BUY
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Social Media......what to do next
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All media is social
The special thing is that it is two way
Traditional media costs a lot to get involved
Now you can talk to the world with an almost free
click
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Bigger audiences?
Lower costs?
Direct
communication?
...whenever I
want??!!
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So whats the catch..?
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If everyone can do it, getting heard is the hard part…
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If everyone can do it, getting heard is the hard part…
...so... how do you get heard?
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What Makes Great Social Media?
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http://www.youtube.com/watch?v=VlOxlSOr3_M
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What made it so successful?
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Memorable
Meaningful
Likeable
Authentic
Relatable
Call to action…lets look at the next
slide…
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But what do I actually do?
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Find the right platforms...
Which platforms do your customers use?
Ask them!
During your next call... during your next meeting...
next time you make a delivery… anytime you have
contact with an existing customer ask what they
use!
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Use...
Facebook to tell stories, especially your customers
stories
Twitter to start and contribute to conversations
LinkedIn to network and connect
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1. Have a plan
2. Measure everything (what is working?)
3. Do the minimum to be effective
4. Be You
5. Be sticky
6. Use as many pictures and videos as
possible
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All with a “call to action”
….pointing to….
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Your Website!
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Where you turn attention into money!
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What do I post about?
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1. What problems do your customers have?
2. What information do your customers need?
3. What resources do your customers need?
4. What do they want to know about you?
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Not sure?
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Ask your customers!
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What not to do...
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What not to do...
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What not to do...
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What not to do...
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What not to do...
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What not to do...
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What not to do...
SELL!
!SELL!
!
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Think...
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Is what I am about to post useful?
How does this make me look like an
expert?
How does this make me look like THE
person to do business with?
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Why do people follow brands on Social Media?
! Source - getsatisfaction.com
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What do you want Social Media to do?
● Increase Sales?
o In store?
o Online?
● Launch a new product?
● Build awareness?
● ...other?
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Four steps...
1. Build your audience
2. Drive audience to
website
3. Turn audience into leads
4. Turn leads into
customers
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Four steps...
1. Build your audience
2. Drive audience to
website
3. Turn audience into leads
4. Turn leads into
customers
Kno
w
Like
Trust
BUY
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You have to know…
Who is your
audience…?
Buyer
persona…?
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Create Value
Solve problems for your buyer persona
- What do they need help with?
- What information do they need?
- What resources can you share with them?
...this helps with edge ranking (essential)
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How to create leads...
1. Ebooks, guides and white papers
2. Templates
3. Checklists
4. Blog posts
5. Webinars
6. Content creation assets
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Create a library of resources...
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Then...
Create a post
focussing on
one aspect
from a longer
piece of
content.
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You have to solve problems...
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What you sound like when you sell...
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You buy oneYou get one FREE!!!!
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Dont be this guy
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Dont be this guy….NEVER be this guy!!
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People look for...3 kinds of information
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People look for...3 kinds of information
Technical
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People look for...3 kinds of information
Technical
Understand them
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People look for...3 kinds of information
Technical
Understand them
Mythological
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Other kinds of posts
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Quote as an image...
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Questions...
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Image of a product...
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Whatever you do
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Use a photo…if you can
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They generate 53% more likes (approx)
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Engage your audience...
● listen first - follow & learn
● find your voice - be yourself - give them
something more
● respond, react & re-tweet - be responsive
● make it a habit - start by aiming to tweet at least
once a day
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Be Human