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How to Promote Your Webinars on GoToWebinar

Make the Most of Your Online Events

Webinars are consistently rated as one of the most effective tactics for generating leads.

GoToWebinar customers who are able to generate 25% or

more qualified leads.

Number of webinars hosted every year.

GoToWebinar by the Numbers

#1

Cost per lead reduction reported by GoToWebinar customers.

25% PLUS

50% PLUS

2.7 MIL

(Sources: TechValidate; Whitepaper: “Webinars: New Views to Creating Customer Experiences”)

Built-in GoToWebinar features help you drum up interest long before your event. Set up email reminders, launch social promotions, prepare questions and customize your audience experience to create a branded visual presentation that reflects and enhances your organization’s identity.

Email reminders are a great way to keep your webinar at the top of your attendees’ minds. Webinar gurus recommend creating a reminder email in addition to the confirmation emails you send to your audience. For best attendance, your reminders to go out both one day and one hour before your webinar.

Kick off your social promotion by posing questions to your social networks. Tag posts with your own unique hashtag. This will help you spark interest and gather feedback before your event beings, and these insights will also be valuable for tailoring your webinar content.

Prepare questions to ask during your webinar. GoToWebinar helps you put life into your sessions with polls, surveys and Q&As. This will keep your audience engaged and give you the insight you need to gauge your attendee interest and participation.

Evaluate the effectiveness of your promotions using the GoToWebinar Registration Tracking Feature. Generate reports and get a look at registration, attendee details and engagement statistics. Use these analytics to refine your content and create a branded visual presentation for your attendees.

“GoToWebinar is great because it is an incredibly cost-efficient medium. It’s like being able to fill Carnegie Hall with targeted prospects for a song.”

Craig StoufferChief Evangelistpinpointe.com

In-Person Seminar/Executive Breakfast

Trade ShowOnline Conference/Virtual Trade Show

Webinar/Webcast

$573$566$432

$95

Cost Per Lead by Type of Event

WHY WEBINARS

Marketing organizations large, small and in-between turn to webinars as one of their most effective tactics for generating leads. In fact, in a 2014 study, the Content Marketing Institute found webinars were one of the 12 most effective tactics for generating leads.

In another 2014 survey of marketers, Osterman Research Inc. found the typical webinar generates a median of 15 good, qualified leads, compared to six for an in-person seminar. And not only are webinars effective, they’re less expensive and time-consuming than trade shows, in-person seminars or online conferences/virtual trade shows.

(Source: Osterman Research, Inc.)

Webinar total labor cost

In-person seminar total labor cost

Trade show total labor cost

Online conference/virtual trade show labor cost

$3,438

$14,154

$9,715

$1,422

GoToWebinar makes financial sense, too. Flat-fee pricing allows you to conduct as many webinars as you want, so you can make the most of your investment. Integrated VoIP and toll-based phone options eliminate audio costs, while the recording feature allows you to draw value from your event long after it’s over.

READY TO START?

Test drive GoToWebinar to experience the power of adding webinars to your marketing efforts.

When the total costs of the most common events, which includes out-of-pocket expenses for travel, technology, etc. are included, it’s increasingly clear that webinars are both effective and make financial sense:Total Cost by Type of Event

(Source: Osterman Research, Inc.)

About Citrix GoToWebinarGoToWebinar is the easiest-to-use do-it-yourself event tool that projects your message to up to 1,000 online attendees. With GoToWebinar, you can reduce travel costs, generate more qualified leads at a lower cost and enhance communication with customers, prospects and employees. Host unlimited webinars for one low flat fee and give attendees the option to join from a Mac, PC or mobile device. To learn more, visit www.gotowebinar.com.

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