make your email newsletter content rock!
TRANSCRIPT
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Let’s cover the things you might be worrying about first… Why do I need an Email Newsletter?
Why use Mailchimp for my email newsletter and not my email program
Do people even want to receive a monthly email newsletter from me?
What on earth should I write about in my newsletter?
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Why You Need an Email Newsletter
Send your customers a personal message
Add value to your product with ‘expert’ information and tips
Drive traffic to your website
Give your company a face and a personality
Get your name in from of customers regularly
Make customers feel special
Cement your company as ‘the expert’ in your field
Invite comments, feedback and suggestions
Makes it easy for people to spread your news
Create a loyal database receptive to your next big thing
A website is great for bringing in new enquiries and first-time sales but what about repeat visitors and existing customers?
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Why Use MailChimp for your Email Newsletter?
Database Management and Segmentation
Drag and drop campaign design (Desktop and mobile version)
Custom signup forms
Autoresponders with date based or action based triggers
Analytics reports
Intergrations
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Worried clients won’t
want to receive an
email newsletter
from you once a month?
If you write well-researched, helpful content about topics your customers want to know more about, your newsletter will reinforce your brand and engage your customers.
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Not sure what to write?What are you an expert in and how can that expertise help your customers (and bring you more business)?
No one wants to know that you’re drinking a new blend of coffee in the staff room (unless you sell coffee) but most people do want your expert advice… to help them make the right decisions
to buy the right products
to use the products they have in the right way
to expand on their knowledge and skills
http://wpwebsites.co.nz/email-newsletter-content-ideas/
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YOUR BUSINESSIt’s all about you!
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Start on your websiteIf you add content to your website first, then link to it in your newsletter, you receive benefits…
Your news posts add fresh content to your website so Google will index your website more often
Newsletter subscribers have to click through to your website to read articles where they are then exposed to your products and services
Your new posts bring in traffic under new search phrases and continue to do so forever
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Top tips to drive customers to your website1. Only include one paragraph of
each article, tip, news item
2. Include an eye catching photo with each snippet
3. Include a compelling heading with each snippet
4. Include a clear ‘call to action’ with each snippet
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Break up sections with
a different style on each content block
Full width photos, different numbers of
columns, video blocks, call to action buttons,
social share buttons, dividers, boxed text etc
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Use my 1/3 Expert Advice, 2/3 Selling Rule Expert article snippet at the top, then your products relevant to the article after that…
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Make sure everything is clickable
Always send people direct to the info you’re promoting
Large image at the top of the newsletter
Add a personal message at the top of each newsletter
Spend time on your graphics
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You don’t have to write anything…
Try a Snap campaign via your phone or a Pinterest campaign
https://mailchimp.com/features/mailchimp-snap/
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YOUR CUSTOMERSThe Customer is Always Right!
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Segmenting your customer database will greatly enhance your email marketing campaigns.By creating versions of your email marketing campaigns aimed at specific groups of customers, you will avoid alienating your customers and get much higher click through rates and sales from your email newsletters.
http://mailchimp.com/resources/research/effects-of-list-segmentation-on-email-marketing-stats/
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What Type of Email Segmentation Works?The most effective segmentation will vary depending on your business and target markets.
Geographical region Age Range Products/Brands Gender Product Use Device being used
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Start with Your Signup Form
This is your starting point.
Add all the fields you need straight away or start small
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Add form to your website, your Facebook page, link your online store. Ask subscribers to update their details
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Link to your sign up form in emails.
Have a tablet in store with signup form loaded for people to fill in.
Have a tablet open to your signup form urlor website
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Plan Different Versions of Your Newsletter Campaigns
The same expert article but different products below based on the brands you know they like.
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Create Completely Different Campaigns for Different Market Segments
Existing customers vs Subscribers only
Auckland vs Whangarei
New Zealand vs Overseas
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YOUR FUTUREPersonalisation is Key!
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Remarket to Customers to keep them engagedSend customers personalised emails based on their personal info, previous email clicks and website visits.
Personalise with Merge Tags
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Welcome Emails
Use welcome template or create an autoresponder for new signups to give people more ways to get involved
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AutorespondersAutomated emails which send to certain subscribers based on a trigger. These emails should keep customers engaged with your product.
E-CommerceEmails
Send automatic emails to people who purchase from your online shop
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Birthday AutorespondersSend a special voucher or offer to subscribers on their birthday
Date based emails can also be used for reminders…
• Renew your subscription• Book in for a service• Remember your Dad’s birthday
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Make your newsletter look good when shared
http://wpwebsites.co.nz/mailchimp-social-cards-newsletter-sharing/
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Make it easy for people to spread your news “Forward this email to a friend”, twitter, facebook etc
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Want to know more about Mailchimp?Read Mailchimp articles on my website – www.creativewebideas.co.nz
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Buy my MailchimpE-Newsletter Guide...
http://wpwebsites.co.nz/mailchimp-e-newsletter-guide/
Learn how to build your own email newsletter and manage your customer database using Mailchimp’sonline software.
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Sign up to my email newsletter
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