makerble transforms charity giving
DESCRIPTION
Makerble finds, funds and follows the change you want to see in the world. £665million per year would be given extra to charity if British people knew more about what their donations would achieve. That's equivalent to the annual income of 80,000 charities - that's half the number of registered charities in the UK. We believe Makerble can harness those missed donations and start a domino effect of change: As charities begin to experience the financial benefit of making their work more transparent through Makerble, and consumers begin to compare the relative impact that charities achieve, charities will be incentivised to become more competitive: in terms of both effectiveness and efficiency, which will accelerate social progress.TRANSCRIPT
- 1. CHANGE THE WORLD YOUR WAY REVOLUTIONISING THE CHARITY SECTOR
2. Theres a desire to change the world within each of us 3. But often our day-to-day lives get in the way 4. To balance this, we try to do our bit for charity 5. I dont donate money to charity because Im not confident that my donation wont be wasted. Thats why I volunteer my time instead because that way I see the direct impact of what I put in HSBC Investment Manager, aged 30-35, maleBut many are frustrated with the experience this gives them Source: Makerble interviews 6. Research shows that if charities made their progress more visible, people would be inspired to give more and the number of people giving would rise 9.5million latent donors, 665million/year available in extra donations Source: New Philanthropy Capital Money For Good report, UK Giving Green Paper 7. www.YTFN.ORG 2008 - 2013As a team weve seen this happen before with YTFN.org 25 average donation, 22-35 year olds, 40 projects, 80,000, memberget-member marketing, repeat attendees, charities earned loyalty Matt Kepple, Annabel Dickson (Makerble) and friends co-founded the Youth Funding Network, www.ytfn.org - 2008-2013 8. Makerble provides the technology to enable charities to become more transparent, letting donors know exactly how their money is spent 9. Users (Makers) select the causes they care about Makerble tailors a personalised stream of projects matching the users interests for their monthly donation to fund 10. Users choose how much they want to give per month Makerble prices donations in lifestyle amounts, making philanthropy easier to relate to (and easier to spend more!) 11. The users Change Profile automatically updates to publish the impact of their donations through statistics, pictures, video, and text 12. Change is time-tagged on the Makers Change Timeline Personalised monthly email newsletter | Mobile app notifications Makers have a Change Score which equates to their total impact across all the projects theyve ever made possible 13. And can be geo-tagged to make it interactive through the Map feature 14. has provided nursery places to 3 orphans in Romania. You can help Ahmed make even more change!Change is automatically published to the Makers social network 2.85 new Makers recruited per original Maker50% Makers activate FB connect x 190 Facebook Friends x 3% signup rate 15. The ResultAs charities begin to experience the financial benefit of making their work more transparent through Makerble, and consumers begin to compare the relative impact that charities achieve, charities will be incentivised to become more competitive: in terms of both effectiveness and efficiency, which will accelerate social progress. 16. We have an ambitious plan for growth Makerble is a revolutionary tool putting people in control of their positive global impact like never before. Our marketing reflects the breadth of interest in Makerble and we have staff assigned to these areas.B2B / B2CB2CBLOGGERS + NEWS SITES via Makerble ChampionsUNIVERSITIES via Student Reps NetworkGaining mainstream media coverage on the basis that Makerble is the first product in the world of its kind. And enabling prominent bloggers to champion specific projects.Students raise 10million/year through RAG related activities. Students of today are the young professionals and higher income earners of tomorrow. We are earning their loyalty early.B2BB2BEMPLOYEE DONATIONS via Makerble OfficeAMPLIFYING EXISTING CSR via Makerble Sponsored StoriesOnly 2% of companies take up payroll giving.Companies can encourage their customers to join them in donating to to the charitable projects their CSR initiative is supporting. The brand earns customer loyalty by match-funding customer donations. 17. We charge zero set-up fees Makerble is funded via a Transaction Transparency Fee (4% of donations) which we invest in making our charities accountable. All donations are tax efficient via Gift Aid. An additional 1% of donations pays for our payment partner. 18. Thank You We are a team of 7. Our core team work from Shepherds Bush, London. We are an UnLtd Big Venture Challenge Winner.We would love to work with you, or hear any advice you have to offer to support our launch. Please contact Kate or Matt below thank you.Kate Gault Director of Brand and Partnerships Extensive advertising and client-side experience working with major brands, charities and government departments [email protected] Kepple CEO Sandbox and RSA Fellow Founder of Makerble Former Social Enterprise Ambassador appointed by the Cabinet Office, Top 100 Global Young Social Entrepreneurs [email protected] Mob: 07950 421 815