The renewal of Queen Victoria Market presents a once in a century opportunity to create one of the world’s great market precincts. We will work with the community to develop a shared vision for the market. This will lead to detailed plans, with projects to be staged over the next five to 10 years.

The first phase of community consultation takes place until 30 November 2013.

Join the Conversation: melbourne.vic.gov.au/queenvictoriamarket or call 03 9658 9658

Making a great market even better

Victoria Harbour

Yarra River

Yarra River

Yarra River

Moo

nee

Pond

s Cr

eek

MELBOURNECRICKETGROUND

YARRAPARK

MELBOURNEPARK

ALEXANDRAGARDENS

KING'S

DOMAIN

BIRRARUNGMARR

SOUTH WHARF PROMENADE

POINT

PARK

DOCKLANDS

PARK

ETIHADSTADIUM

FITZROYGARDENS

CARLTONGARDENS

TREASURYGARDENS

ROYALBOTANIC

GARDENS

QUAY PARK

STURT STRESERVE

NORTH MELBOURNE

CRICKET GROUND

ROYAL PARK

UNIVERSITY SQUARE

FLAGSTAFFGARDENS

MELBOURNE GENERAL CEMETERY

LINCOLNSQUARE ARGYLE

SQUARE

FLINDERS ST

FLINDERS ST

EXHIBITION ST

EXHIBITION ST

ELIZABETH ST

ELIZABETH ST

SWANSTO

N ST

SWANSTO

N ST

RUSSELL ST

RUSSELL ST

SPENCER ST

KING ST

WILLIAM

ST

WILLIAM

ST

QUEEN ST

QUEEN ST

COLLINS ST

COLLINS ST

LA TROBE ST

LONSDALE ST

LONSDALE ST

BOURKE ST

BOURKE ST

BOURKE ST

SOUTHERN LINK RD

ST KILDA RD

ST KILD

A RD

ALEXANDRA AV

OLYMPIC BLVD

NORMANBY RD

KINGS WAY

COVENTRY ST

DORCAS ST

BRUNTON ST

BATMAN AV

POWER STGRANT ST

SOUTHERN LINK

RD

BOULEVARD

STU

RT S

T

STU

RT S

T

CITY RD

KAVANAGH ST

MO

RAY ST

WEL

LS S

T

COLLINS ST

BOURKE ST

FLINDERS ST

WURUNDJERI W

AY

LA TROBE ST

ADDERLEY ST

BOLT

E BR

IDG

E

HAR

TLEY

ST

LORIMER ST

INGLES ST

BOUNDARY ST

ROGERS ST

WESTGATE FREEWAY

WESTGATE FREEWAY

LORIMER ST

NORTH WHARF RD

DOCKLANDS DRIVE

HARBOUR ESPLANADE

WES

TER

N L

INK

(CIT

YLIN

K)

KING ST

MILLER ST

DRY

BUR

GH

ST

CH

ETW

YND

ST

HO

WAR

D S

T

VICTORIA ST

BATMAN ST

DUDLEY ST

STANLEY STRODEN ST

SPENCER ST

ABBO

TSFO

RD S

T

ROSSLYN ST

ADDERLEY ST

FOOTSCRAY RD

HAWKE

ST

ARDEN ST

GRACIE ST

ARDEN ST

HAINES ST

O’SHANASSY ST

WILLIAM

ST

ELIZABETH ST

COURTNEY ST

MOLESWORTH ST

CANNING ST

ERSKINE ST

BROUGHAM ST

CURRAN ST

WRECKYN ST

BLACKWOOD S

TPE

EL S

T

ERR

OL

STLAU

REN

S ST

CAP

EL S

T VICTORIA ST

QUEENSBERRY ST

QUEENSBERRY ST

LEVE

SON

ST

CU

RZO

N S

T

DRY

BUR

GH

ST

ABBO

TSFO

RD

ST

ABBO

TSFO

RD

ST

MEL

RO

SE S

T

SHEILD ST

HENDERSON ST

MACAULAY RD

BOU

ND

ARY

RD

PELHAM ST

QU

EEN

ST

NIC

HO

LSO

N S

T

NIC

HO

LSO

N S

T

ALBERT ST

NIC

HO

LSO

N S

T

VICTORIA PDELA TROBE ST

SPRING ST

RAT

HD

OW

NE

ST

RAT

HD

OW

NE

ST

PELHAM ST

SWAN

STO

N S

T

SWAN

STO

N S

TC

ARD

IGAN

ST

LYG

ON

ST

DR

UM

MO

ND

ST

LEIC

ESTE

R S

T

BOU

VER

IE S

T

PEEL

ST

FRANKLIN ST

GRATTAN ST

QUEENSBERRY ST

VICTORIA ST

POW

LETT

ST

CATHEDRAL PL

GIS

BOR

NE

ST

CLA

REN

DO

N S

T

LAN

SDO

WN

E ST

WELLINGTON PDE SOUTH

WELLINGTON PDE

EAD

ES S

T

JOLI

MO

NT

RD

CITY R

DCECIL ST

BALLANTYNE ST

MARKET ST

NORMANBY RD

ALEXANDRA AV

FLEMINGTON RD

FLEMINGTON RD

PRINCESS ST

PRINCESS H

IGHWAY

PRINCESS ST

VILLIERS STHARCOURT ST

RO

YAL

PDE

GRATTAN ST

MORRAH ST

STORY ST

ALFRED ST

SUTTON ST

MARK ST

CAR

DIG

AN S

T

LYG

ON

ST

LYG

ON

ST

ELGIN ST

GERTRUDE ST

FARADAY ST

BARKLY ST

BRU

NSW

ICK

ST

YOU

NG

ST

NAP

IER

ST

GEO

RG

E ST

GO

RE

ST

SMIT

H S

T

ST DAVID ST

MOOR ST

GREEVES ST

VICTORIA ST

BELL ST

MONTAGUE ST

SMYTHE LA

DOMAIN RD

ALBERT ST

SOUT

HW

HARF

DV

AND

ERSO

N S

T

Heart of our city’s growing NorthAs the city continues to grow and change, we have a unique opportunity for the Queen Victoria Market precinct to become an important civic and community focal point of the central city’s northern fringe.By 2031 it’s expected the number of people living within 800m of Queen Victoria Market will almost double from 67,000 to 128,000.

Connecting Franklin Street to Dudley Street presents an opportunity to link the market with the central city and surrounding neighbourhoods, and improve access to Docklands.

Other renewal opportunities include:• Development sites to create residential and

business growth around the market precinct and raise funds to reinvest in market improvements and public spaces.

• Transforming Queen Street into a key public space, creating new visitor services, seating and customer facilities around the market precinct.

• A review of height controls affecting land in the market’s south and east.

Docklands

Federation Square

RMIT University

Bourke Street Mall

Flagstaff Station

Melbourne Central Station

Parliament Station

Flinders Street Station

Southern Cross

Station

North Melbourne

Station

University of Melbourne

Melbourne Museum

Royal Exhibition Building

Melbourne Zoo

Hospitals

QUEEN VICTORIA MARKET

Do you visit the market? We Want to Know:

What makes Queen Victoria Market unique?

What do you see as the key opportunities?

WHAT PARTS OF QUEEN VICTORIA MARKET ARE IMPORTANT TO YOU?

What’s your big idea for the future of Queen Victoria Market?

What do you love about the market?

What kind of place is Queen Victoria Market?

What would you IMPROVE?

Opportunities for improvement:We want to preserve, celebrate and enhance Queen Victoria Market’s iconic features, atmosphere and heritage. Affordability and making the market more competitive in a changing retail environment are front of mind. Research with traders and visitors tells us there is need for improvement at the market. A number of ideas have already been suggested:

• Make it easier to walk around.

• Develop better street connections.

• Identify an improved car park location to meet the needs of customers and traders.

• Create new public spaces for events and community gatherings.

• Improve weather protection in open sheds.

• Provide upgraded facilities for traders such as storage and cool rooms.

• Improve management of deliveries and waste collection.

• Enhance K and L sheds to better service the famous night markets and support a broader range of events.

• Upgrade streets leading to the market, planting trees and improving pedestrian access.

FRANKLIN STRE

ET

therry STR

EET

ELIZABETH STREET

PEEL STREET

QUEEN STREET

WILLIAM STREET

VICTORIA STREET

a’beckett

street

capel STREET

COBDEN STREET

HOWARD STREET

LEICESTER STREET

bouverie STREET

O’CONNELL STREET

dudley STR

EET

LA TROBE s

treet

FLAGSTAFF

STATION

MELBOURNE

CENTRAL

STATION

KING STREET

swanston STREET

Visit: melbourne.vic.gov.au/queenvictoriamarket or call 03 9658 9658

As owners of Queen Victoria Market, the City of Melbourne will have oversight and responsibility for the suite of projects to renew the market. Day-to-day operation of the market will continue to be managed by Queen Victoria Market Pty Ltd.

In the first phase of consultation we want to know what you love about Queen Victoria Market, what makes it unique and what could be improved.The first phase of community consultation takes place until 30 November 2013.

Key opportunities to participate include:Saturday 9 and Sunday 10 November 10am to 3pm.Come and chat with the community engagement team at the Queen Victoria Market pop-up. You’ll find them in the green container on String Bean Alley.

You can also speak with the community engagement team at the market on:• Friday 1 November (noon to 3pm)• Saturday 2 November (10am to 1pm)• Wednesday 6 November (7pm to 10pm)• Sunday 17 November (1pm to 4pm)• Thursday 28 November (11am to 2pm)• Saturday 30 November (10am to 2pm).

Throughout the month, the community engagement team will also be popping up across the city to chat about the market.

To find out more details or have your say visit melbourne.vic.gov.au/queenvictoriamarket