PSYCHOPATHSIN TOP MANAGEMENT

RICHARD WISE

BRAND ANTHROPOLOGIST

@CULTUREREVEALED

MAKING ALLIES WITH

FACT: YOU ARE 400% MORE LIKELY TO ENCOUNTER A PSYCHOPATH IN TOP MANAGEMENT THAN IN THE NYC SUBWAY.

- DR. ROBERT HARE

WORLD’S FOREMOST PSYCHOPATHOLOGY EXPERT

HIGH-FUNCTIONING PSYCHOPATHIC CHECK LIST

RELENTLESS PURSUIT OF QUICK REWARDS

RUTHLESS

INDIFFERENCE TO OTHER PEOPLE’S SUFFERING

EASILY BORED

NARCISSISTIC

ENJOYS GAMES OF POWER

NEVER TAKES RESPONSIBILITY

PERVASIVE EFFECTS OF CORPORATE PSYCHOPATHY

PROSPECTIVE PARTICIPANTS ARE CALLED A “TARGET AUDIENCE”

“INTRUSIVE” AND “HARD-HITTING” ARE COMPLIMENTS

DISTRIBUTION IS CALLED “PENETRATION”

GOOD IDEAS ARE RAPIDLY DISCARDED

BRANDS ARE RUN QUARTER TO QUARTER, LOOKING FOR QUICK “HITS”

HMMMM…

“MAD MEN” HABITS PERSIST

AND CORPORATE NARCISSISM INFECTS STRATEGY ITSELF

BUT ENOUGH OF THIS WHINING!

IT’S TIME FOR A FRESH LOOK AT THE OPPORTUNITY PRESENTED BY PSYCHOPATHS IN THE C-SUITE

THE VIRTUES OF THE PRO-SOCIAL PSYCHOPATH

“SELF-INTEREST RIGHTLY UNDERSTOOD”

FEARLESS

FOCUSED

CHARISMATIC

THEY VALUE SUCCESS, NOT PROCESS.THEY AREN’T EASILY INTIMIDATED.

THEY LOVE THE EDGE.THEY’RE MASTER MANIPULATORS.THEY’RE CALM UNDER PRESSURE.

POINT THEM TOWARDS THE REWARDS MACHINE UNLOCKED BY MISSION-SPECIFIC EMPATHY

GAMIFY INSIGHTS

APPEAL TO COMPETITIVE INSTINCTS

EYES ON THE PRIZE: INTERACTIONS, SENTIMENT, AWARDS, RECOGNITION

SHORT REPORTS

FREQUENT REWARDS

TUNE OUTS TUNE INSLong Term Effort Crescendo Effect

Ethical Kick Ass

Patient Undaunted

Visionary Daring