making digital governance work (jboye)
TRANSCRIPT
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In conjunction with JBoye A presentation by
Making Digital Governance work with Shane Diffily
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Shane Diffily www.diffily.com
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Shane Diffily www.diffily.com
Magnum Opus
“Magnificent Octopus”
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John Searle https://youtu.be/zi7Va_4ekko
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John Searle https://youtu.be/zi7Va_4ekko
1. Philosophy of MIND
2. Philosophy of LANGUAGE
3. Philosophy of SOCIETY
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John Searle https://youtu.be/zi7Va_4ekko
COLLECTIVE Intentionality
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What is Digital Governance?
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Digital governance is a system for managing an online presence in a controlled & orderly way.
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It delivers the certainty & stability your team needs to focus on online goals.
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WelchmanPierpoint. “Web Governance. A definition” www.welchmanpierpoint.com/blog/web-governance-definition Accessed Oct 2013.
“…the authoritative administrative structures that set policy & standards.”
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Promotion
Social
Networks
Strategy
Planning
Content Design
Build
Hosting
Performance
Review
Publishing Feedback
Technical
monitoring
QA
Data & security mgt
Change
control
Governance policies
KPIs
Architecture
mgt
Testing
Approve
activity
Systems
Teams
Budget
Roles
Tools
Procedures
Documentation
Skills
Manpower
Technology
Performance
monitoring
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Activities
Resources
Scale
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Activities describe everything you must do to manage an online presence effectively.
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Activities describe everything you must do to manage an online presence effectively.
Resources describe everything you must have to make the Activities happen.
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Set strategy & KPIs
Set policy & standards
Acquire resource & budget
Police online activity
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The subelements of Leadership
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Planning
Content
Design
Build
Testing
Hosting
Review
Publicity
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The subelements of Development
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Publishing
Quality assurance
Engagement monitoring
Performance monitoring
Infrastructure monitoring
Change control
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The subelements of Maintenance
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Architecture selection
Architecture management
Performance management
Data & security management
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The subelements of Infrastructure
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Manpower
Skills
Roles & responsibilities
Teams & authority
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The subelements of People
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Standards
Procedures
Policies
Documentation
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The subelements of Process
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Technology
Systems
Software
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The subelements of Tools
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Salaries
Software
Other, e.g. contractors
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The subelements of Budget
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Scale measures the Size, Complexity, Engagement of your online presence.
Complexity measures the management
impact of technology, especially hosting.
Size measures the management impact of
the production of web content/services.
Engagement measures the management
impact of traffic, comments & feedback.
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Granularity of Activity
Sophistication of Resourcing
Bigger, busier & more complex
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Using the 3 elements of the Framework we
can predict the balance needed to oversee
the many subsites & social networking
presences it has online.
City of Birmingham For example, let’s take
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1. Birmingham is large in Scale Birmingham City generates lots of content,
has high user engagement & complex technology.
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1. Birmingham is large in Scale Birmingham City generates lots of content, has high
user engagement & complex technology.
2. Operational Activity is very granular Scale predicts a large burden – which means lots of
detailed Activity should be happening very frequently.
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1. Birmingham is large in Scale Birmingham City generates lots of content, has high
user engagement & complex technology.
2. Operational Activity is very granular Scale predicts a large burden – which means lots of
detailed Activity should be happening very frequently.
3. Sophisticated Resource is needed To support this level of Activity, Birmingham needs many
highly skilled staff in structured teams, with specialist tools,
following formal processes & a large web budget.
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Macmillan BHS
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Failure is “designed-in”
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Growth in Scale
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Growth in Scale
Growth in Activity
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Growth in Scale
Growth in Activity
NO growth in Resource
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Instability
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#1 Save labor #2 Collect data Web management tools… Web management tools …
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Read more in my article “The Weaponisation of Web Governance” at www.diffily.com
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Organisational Indicators
Online Indicators
Operational Indicators
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Quantitative
RoI
Business risk
Staff retention
…
Quantitative
Speed
Quality
Cost
…
Qualitative
Stakeholder feedback
& satisfaction
Quantitative
Functional
Usable
Accessible
…
Qualitative
User feedback
& satisfaction
Qualitative
Staff feedback
& satisfaction
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Digital Management Dashboard
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$350k
$420k
$300k
$600k
100% 20%
Investment
Revenue
RoI
Web Store
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“Once you know what you want to say, say it clearly.
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Then say it again.
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And then say it again.
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And then again & again.
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And then again & again & again & again.
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And then again & again & again & again & again & again.
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And then when you are absolutely sick of saying it…
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…your audience is hearing it for the first time!”
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Housing
Water
Transport
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Pensions
Credit cards
Life Assurance
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“Older silo based operations are coming under increasing pressure to change.”
Didier Bonnet. Accelerating Digital Transformation. http://www.capgemini-consulting.com/digital-transformation-review-4 Accessed Dec 2013.
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Shared Digital Unit
…to which every part of a business must refer for guidance & support.”
“The development of digital capability, services & skills…
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Code Content UX
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I’ve done a review and I think we’re missing
something.
Not only are we confusing the public by having
fragmented services– but we are also confusing
ourselves in how we manage it all, with fuzzy decision
making, duplication and varying standards.
I have done the numbers and I am sure we can do
everything we already do, plus some more, and better
– and save over a billion a year.
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“Appoint a new CEO for Digital in the Cabinet Office
with absolute authority over the user experience
across all government online services and the power
to direct all government online spending.”
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“Appoint a new CEO for Digital in the Cabinet Office
with absolute authority over the user experience
across all government online services and the power
to direct all government online spending.”
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1. Clarity of governance vision.
2. Insist on balancing operations.
3. Firm commitment to making things happen.
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1 - Vision
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If your strategy demands a large web presence, you need a large Governance system to support it.
Anything else is wishful thinking…
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1. Abandon wishing thinking.
2. Imprimatur for change & backup.
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2 - Balance
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Wate
rfall
Ag
ile
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Read more in my article “The New Analytics of Web Governance” at www.diffily.com
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3 - Commitment
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1. Tools
2. Training
3. Time
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1. Volumes & complexity
2. Specialization of roles
1. Professionalization
2. Sophistication of new tools
4-Megatrends
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Go placidly amid the noise & haste of your web team And remember what peace there may be in keeping silent. As far as possible without surrender be on good terms with all your developers. Speak your requirements quietly & clearly & listen to others, Even dull techies & ignorant marketers. They too have their story.
Go placidly amid the noise & haste And remember what peace there may be in silence. As far as possible without surrender be on good terms with all persons. Speak your truth quietly & clearly & listen to others, Even the dull & ignorant They too have their story.
Desiderata (for web people) Desiderata (original)
Read it in full at diffily.com/articles
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In conjunction with JBoye A presentation by