making hay from waste: up-to-date insights on reclaiming waste profitably

Making Hay from Waste: Up-to-date Insights on Reclaiming Waste Profitably

Howie Fendley, MBDC Miriam Turner, Interface Darren Beck, Sprint Angie Olson, 3M !

© 3M 2012 All Rights Reserved. Confidential 1

Product and Service Innovation Break-out Session

Angie Olson: 3M Home Care Division Brand Marketing Manager June 5th, 2013 Sustainable Brand Conference

San Diego, CA Creating Conditions for a Flourishing Future

The Scotch-Brite® Greener Clean Story


The answer, until recently, was nothing much: it was left to decompose in the fields. But it takes 6-10 years farming- spending energy and water- to grow agave before it is

harvested for tequila. A company in Mexico didn’t want to see any of that energy wasted. Neither did 3M


Agave might be great at scrubbing, but it took a lot of work to adapt the material to manufacturing processes. Through prototyping various manufacturing processes, the 3M team learned how to best address flammability and stickiness, inherent challenges of the nonwoven web making process.


Rethink your routine with the greener way to clean. The Scotch-BriteTM Brand you

know and trust has created a line of effective cleaning products with sustainable

qualities, offering you a choice you can feel good about.

!!Product: Scrubbing fibers made from 50% Agave plant. Sponge made with 23% recycled materials

!!Packaging: 100% recycled material on Scour Pads


Greener Clean Consumers Impact the Category

Switchers from Scotch-Brite

22%

Switchers from other Brands

30%

New Category

Users

48% +48%

Source: SymphonyIRI Sources of Volume Study, December 2010.

Nearly Half of the Consumers were NEW to the Scrub Sponge Category


Develop and Nurture New Audiences with Greener Clean

•! Continue to effectively grow the category by bringing new users to it

•! Earn their trust and loyalty to our brand over the

next 60+ years of their lives

•! the first generation that believes they can make a difference in helping the Earth

Millennials…


Little Things that Matter Campaign


Scotch-Brite™ Little Things that Matter Campaign Results

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VIDEO SWEEPSTAKES GIFTING APP

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$2.5MM*

$5.9MM*

$12MM*

Greener Clean Franchise

*Source: IRI Dollar Sales MULO, YoY and YTD ending 3/24/13

$14.6MM*

$35MM Since ‘09 Launch Increase in Integrated Marketing Communications =

Robust Sales Growth YoY!


Table 002; Q2.0 If you were to become aware that sponges are more environmentally friendly than paper towels, how would your

purchases of sponges change, if at all?; Base = Total (1006, 673, 333, 134, 703, 169)

Letters indicate significance at 90% Confidence Level; columns tested BC, ALMN Source: GFK April 2008

Rating and Reviews

2012 Corporate Overview

Angie Olson : 3M HCD Brand Marketing Manager [email protected] 651-575-3524

Recouping Value!The Reuse and Recycling of Mobile Devices"

Darren Beck - Director, Environmental Initiatives!Sprint Corporate Responsibility!

Twitter @DarrenBeck!

©2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,"confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. !

!"©2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,!confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. "

Given the scope and investment, is landfilling really an option?!

1 As of Dec. 2012. Source CTIA Wireless http://www.ctia.org/advocacy/research/index.cfm/AID/10323"2 Annual figure for 2012. Source: Gartner, Inc. http://www.gartner.com/newsroom/id/2408515"3 180 MJ (50 kWh) to manufacture mobile phone. Source: Nokia, 2005. http://www.lowtechmagazine.com/2008/02/the-right-to-35.html "4 In 2011, “avg" nuclear power plant in U.S. generated about 12.2 billion kWh. Source: U.S. EIA http://www.eia.gov/tools/faqs/faq.cfm?id=104&t=3 "5 On Sprint.com as of 5/27/13 with 2-year agreement and bringing your number to Sprint on a new line of service. (Regularly $649.99)"

Doing The Numbers!

102%! 1.7 Billion!Wireless penetration rate in U.S.1"

Mobile phones shipped worldwide2"

85 Billion kWh! Seven!Estimated energy to produce those phones3"

Nuclear power plants to generate that energy4"

$550! 1 of Sprint"s top costs!Sprint discount on Apple iPhone 5 16GB5"

Purchasing mobile devices from manufacturers"


•# Challenge!-# Only ~10% collected in U.S.1"

Increasing Collections!

1 On average only 11% of mobile devices in the U.S. are turned in for recycling. www.epa.gov/osw/conserve/materials/ecycling/docs/fullbaselinereport2011.pdf "

•# Ease & Convenience!-# Accept all mobile devices"

-# Collect nationwide (> 3,500 retail stores)"

-# Integrate offer into online shopping experience"

-# Postage-paid envelope with new device"

-# Text reminder sent post-purchase"

•# Compensation!-# Incentivize customers and employees"

-# Up to $300 instant credit in store for eligible devices"

-# Customers received more than $100 million of credit in 2012"


Recouping Value!

making hay from waste: up-to-date insights on reclaiming waste profitably

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