CREATING BRANDS THAT MATTER

Richard Schechter

INTRUSIVE

RELEVANT

MOTIVATING

BRAND DEVELOPMENT & POSITIONING

BRAND MAKEOVER & RE-POSITIONING

POWER BRAND PROLIFERATION

BEAUTY BRAND CREATIONS

MASTER BRAND ARCHITECTURE

NEW PRODUCT DEVELOPMENT

BIG BRANDS CO-MARKETING EFFORT

BEVERAGE BRAND REFURB

TRADITIONAL BRAND MANAGEMENT

BRAND RE-POSITIONING

NEW PRODUCT INTRODUCTIONS

MAGAZINE BRAND RE-POSITIONING

MANY THANKS… To all of the marketing people who collaborated with me on these projects over the years—

account service people, media people, market researchers, data analysts,

creative directors, art directors, photographers, graphic designers, copywriters, printers,

web designers, SEO specialists and programmers, video production experts, musicians,

and everyone else who wanted to create great work

and build a marketing machine that would achieve even greater results.

It is with great admiration and pride that I share this collection.

Richard Schechter