1

MAKING LIFE’S JOURNEY BETTER

2Date Month 2016

44KSHELL BRANDED SITES

500K SERVICE CHAMPIONS

CLOSE TO

80COUNTRIES

2

THE WORLD’S LEADING FUEL RETAILER

ANNUAL GLOBAL SALES200 BILLION

Litres of fuel

~6 BILLION

Convenience retail

250 MILLION

Cups of coffee

350 MILLION

Cold beverages

450 MILLION

Units of snacks

7 MILLION

Shell Fuel Cards

52 MILLION

Contactable LoyaltyCustomers

30MILLION+

Customers a Day

Shell International Petroleum Co Ltd

1350SHELL BRANDED SITES

15K SERVICE CHAMPIONS

12MUNICIPALITIES AND PROVINCES

700K+Customers a Day

GLOBALLY

CHINA

4 REVOLUTIONS HAPPENING

A COMPUTER ON WHEELS WILL

CHANGE THE PLAYERS IN THE

MARKET

SHIFT FROM HUMAN DRIVEN TO

SELF DRIVEN

SHIFT FROM CAR OWNERSHIP TO

TRANSPORTATION AS A SERVICE

POWERED BY A MOSAIC OF FUELS

ELECTRIFICATION

MOBILITY DISRUPTION

4

Jam CityDense cities with heavy traffic

Delhi

Car-burbiaSprawling suburban-style municipalities in US and EU.

Uber-tropolisRich, dense cities with great public transport and shared car services.

Mumbai Istanbul Houston Ruhr Area (DE) Sydney London Shanghai Singapore

WHICHEVER THE CITY IS, TRANSPORT AND ENERGY ARE THE FUNDAMENTAL NEEDS

FUNDAMENTAL NEEDS DIFFERENT SITUATIONS – DIFFERENT SOLUTIONS

TECHNOLOGY IS BECOMING FASTER ANDCHEAPER OVER THE PAST TEN YEARS

DATA IS GROWING EXPONENTIALLY

2010 2015 2020

9X

40X

2010 2016

COST OF SENSORS

2010 2016

COST OF BANDWIDTH

2010 2016

COST OF PROCESSING POWER

2010 2016

COST PER MB OF CLOUD INFRASTRUCTURE

Copyright of Shell Global Solutions International B.V.

A TRANSFORMATION IN THE WORLD OF DATA

6

OUR CUSTOMERIS CHANGING He spends 5hrs on

his smartphone/tablet per day

He uses his car for both work and domestic uses and drives about 16,109 miles per yearSource: Shell Loyalty Scheme Data

He is a Shell loyalty scheme member, and carries 4 other loyalty cards in his walletSource: Plastic Card Services UK

Buys fuel on average 6.2 timesper month and spends around US$60 per visit

DAVID IS 40 YEARS OLD

He has downloaded 26 apps but only uses 5 regularly

His most used app is from his favorite coffee shop… for quick and easy payment

He also shares their latest offers with his friends via Facebook

Shell International Petroleum Co Ltd

8

TRANSFORMING CUSTOMER EXPERIENCE WITH DIGITAL TECHNOLOGIES AND “NEW RETAIL”

PERSONALISED

CONNECTED

ENGAGING

SIMPLE

TapUp ServiceFill up & Go Drivers Club

Deli 2 Order

OPTIMISE, TRANSFORM, DISRUPT

In-car payment system

9Shell International Petroleum Co Ltd

DIGITAL SERVICES AT THE TOUCH OF A BUTTONCOLLABORATION IS KEY

CONNECTED CAR

11

CAR PLATE RECOGNITION

1 2 3 4

RECOGNIZING CAR PLATE

RECOGNIZING CUSTOMER

MOBILE PAYMENT

FILL UP & GO

1 2 3 4

PICK UP CHECK OUT PAY GO

UNMANNED & CASHLESS CONVENIENCE STORE

MEETING NEEDS OF BOTH CUSTOMERS AND THEIR CARS

13Shell Brands International AG

14

PEOPLEMAKE THE DIFFERENCEREAL

15

THANK YOU