making money with your apps on microsoft platform
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TRANSCRIPT
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Wendy TeoRE: Great conference. Are you heading
back to Redmond?
Mail 10
Justin HarrisonRE: Love the new app.
Wendy TeoRE: Great conference. Are you heading
back to Redmond?
Justin HarrisonRE: Love the new app.
71◦
Redmond, WA
Mostly sunny 72◦ / 53◦
82◦
Paris, France
Mostly sunny 84◦ / 62◦
Photos
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millionWindows PCs will be sold over October 2012 to December 2013
(Goldman Sachs estimation)
~
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"You'll see us at Windows 8 launch with a full complement of devices —tablets, hybrids, convertibles — every imaginable and maybe some unimaginable forms.“
Michael Dell,Dell Chairman and CEO “We are betting heavily on Windows 8.”
Meg Whitman,
HP CEO
Broad industry support for Windows 8
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To generate $1 million in profitsPrice point: $4.99
~250,000 sales
0 0 5 % of Windows customers.
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Windows Phone Developer blog, March 2011
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aka.ms/StoreReq
aka.ms/StoreFix
aka.ms/StoreSupport
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• Build a great app!
• Follow Windows UX Guidelines (design.windows.com)
• Support x32, x64, and ARM
• Submit all 4 promotional assets
• Follow-up on users’ reviews
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1. Create a Store account
2. Reserve your app name
3. Fill the submission metadata
4. Certify the app
5. Promote your app!
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www.windowsstore.com
aka.ms/StoreReq
aka.ms/StoreFix
aka.ms/StoreSupport
aka.ms/StoreBadge
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http://msdn.microsoft.com/en-US/windows/apps/br229512
http://design.windows.com/
http://code.msdn.microsoft.com/windowsapps/Windows-8-Modern-Style-App-Samples
http://channel9.msdn.com/Windows
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Expanding Your
Opportunity with
Windows Phone 8
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More Opportunity
More Markets
More Monetization
More Efficient Dev Center
More Discoverability
*Fast Start*
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More Opportunity
More Markets
More Monetization
More Efficient Dev Center
More Discoverability
*Fast Start*
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New in
26 new languages were added with Windows Phone 8
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More Opportunity
More Markets
More Monetization
More Efficient Dev Center
More Discoverability
*Fast Start*
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More
Business
Models
You create amazing apps
We simplify the monetization
More
Market
Reach
More
Payment
Methods
Higher
Monetization
Per User
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New:
The best business model for most apps
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93%of top grossing apps
use in-app purchase –
BusinessInsider
38%of app revenue will be
from in-app purchase
by 2016 – Juniper
4xIn-App revenue
growth from 2011($1B)
>2016($4B) -eMarketer
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DurablesBuy once & own forever.
E.g. New game levels, add-on maps, game items, eBooks, music, etc. . .
ConsumablesUse once & buy over and over
E.g. Game currency, gold coins, ammunition, game credits, time services, etc. . .
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Important source of
revenue
Easy to add the
Microsoft Ad Control
Easy to add (multiple)
Third Party Controls
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Up-to-date MO list:
http://msdn.microsoft.com/en-us/library/windowsphone/help/jj215902(v=vs.105).aspx
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Payment Type Mobile Operator Billing Credit Card
Mobile Operator 1 Mobile Operator 2
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Business Model Market Reachx Payment Methodsx =Higher
Monetization
Per User
Download to Own
Try before you Buy
Advertising
In App Purchase
63 ->191
markets
Credit Card
Debit Card
Phone Billing
Microsoft Gift Card
PayPal
x x =
More Models
More Places
More Ways to Pay
4x the revenue 3x the reach 2x the payment coverage
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More Opportunity
More Markets
More Monetization
More Efficient Dev Center
More Discoverability
*Fast Start*
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Welcome to the Dev Center
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• Clean interface
• Integrated with
MSDN
• Quick access to
SDK, forums,
samples
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• Online Tax forms
• 191 markets
• Integrated with pubCenter
• PayPal registration & payout*
• Shared account info with
Windows 8 account
* Only available in some countries
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• Option to publish to all
markets except ones
with additional
requirements
• Thousands of beta
testers for your app
• Optimize pricing in
each market (free or
paid by price point by
market)
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Point-in-time and low
latency reporting
All reviews in a single place
Translated to your
language!
Analyze Free, Trial,
Beta and Paid
downloads
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More Opportunity
More Markets
More Monetization
More Efficient Dev Center
More Discoverability
*Fast Start*
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Users and Developers both want the same things for Discoverability
Windows Phone 8 Store delivers.
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Simple way to browser, sort and
find apps by frequently used
views
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Expertly selected high quality apps
Seasonal
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Expertly selected per market: match consumers with great apps
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Helps you find apps you might like*
Constantly learns based on your downloads and
app usage
Uses a lot of very sophisticated inputs: usage,
crashes, trends and patterns by users that
download similar apps
Really smart: understands apps you own, data
from Facebook friends, best local options
* Users can opt in or opt out of providing this information to Microsoft
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Factors more elements:
Elements that lower ranking:
Crashes, Uninstalls, Negative Ratings
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See more info about each app
Report problems with the app
Last update
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Additional app discovery
opportunities
http://www.windowsphone.com/store
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More Opportunity
More Markets
More Monetization
More Efficient Dev Center
More Discoverability
*Fast Start*
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• Official Store branding
• Help you market your Windows
Phone app, and help your
customers find it!
• Download and use them today!http://bit.ly/Tg7NbY
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Audible CNN
ESPN PayPal
Weather Channel UrbanSpoon
Groupon
Make your app shine
Keep users informed
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http://aka.ms/wpdevecosystem
Tools & libraries
UI controls
Web API
Native gaming
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www.microsoft.com/bizspark
BizSpark – a Global Program for Startups
3
Software
• Three year access to current,
full-featured software
development tools
• Up to $6500 of annual
Windows Azure benefits to
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product support
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from the BizSpark Network
Partners to help run your
business
• Two free MSDN Support
Incidents.
• Profile, Offers and Events
•A connection to the BizSpark
ecosystem, giving startups
access to investors, advisors
and mentors
•Opportunities to achieve
marketing visibility
Support Visibility
Microsoft BizSpark is a global program that provides free
software, support and visibility to help startups succeed.
Over 50K startups have joined BizSpark in 100+ countries.
The three year program is free of charge and gives startups:
Eligibility
Access to featured Microsoft
Technologies:
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BizSpark
Country Champs
Microsoft
Innovation Centers
Emerging Business
Startup Evangelists
Engaging Locally Around the World
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Indonesia
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Connect with Us
www.facebook.com/bizspark
@bizspark
www.microsoft.com/bizspark
BizSpark Online
Microsoft BizSpark Group
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