making money with apps
DESCRIPTION
In deze sessie deel ik mijn ervaringen van de afgelopen jaren over hoe je “rijk” kunt worden door het ontwikkelen van Apps. Dit kunnen Windows Phone en Windows 8 apps zijn maar het gaat ook over Android en iOS. We gaan in op de diverse verdien modellen en de daarbij behorende do’s en don’ts.TRANSCRIPT
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Making Money with
Apps
Fons Sonnemans
@fonssonnemans
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I AM –
@FONSSONNEMA
NS
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My Apps
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How to get rich?
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Ways to become “Rich”
• Write an app for a client
• Write an app and publish it in a Store
• Write an app and sell it
• Affiliate marketing
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Write an app for a client
Price• Time & Material
• Fixed Price
• Price for every download
Find projects on AppGoeroes• http://www.appgoeroes.nl/
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Write an app and publish it in a Store
• Which platform• iOS, Android, Microsoft, ?
• Which device• Phone, Tablet, PC/Laptop, Watch?, Glasses?, Game Console?
• Price• Paid
• Free
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Paid Apps
Apple & Google • 30% commission
Microsoft• 30% commission • 20% after you pass $25.000 revenue
Choose Price• From €0.99 to €834,-
Which Store & What Price
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Free Apps
• Income• Ads
• Trial (= Paid)
• In-app purchases
90% of all installed apps are free
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Ads
• iAd (Apple)
• AdMob (Google)
• PubCenter (Microsoft)
• Others: AdFonic, AdDuplex, InMobi, Smaato, etc
• Show ads for your other apps
• Rotate ad providers using Ad Rotator
• Use in-app purcharse to remove ads, • Price?
Free app - ad supported
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PubCenterhttp://pubcenter.microsoft.com
<UI:AdControl ErrorOccurred="ad160_ErrorOccurred"UseStaticAnchor="True"Height="600"Width="160"ApplicationId="xxxxxxxxxxxxxxxxxxxxxxx"AdUnitId="xxxxxxx" />
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PubCenter
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Free with Trial (= Paid)
•70x more downloads
•10% conversion rate
•7x higher sales!
•Explain the trial in the store description
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In-app purchases
• IAP enables you to sell digital goods in your apps
and games
%Of top grossing iOS apps use in-
app purchase -- Business Insider
$ In-App revenue in 2011,
expected >$ in 2016
- eMarketer
93 1B
4B
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In-app purchasesIAP enables you to sell digital goods in your apps
and games
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What can you sell?
• Game items (swords, levels, characters)
• Functionality (more features, new graphics, maps, levels)
• Accelerated gameplay (unlock items, powerups)
• eBooks and eMagazines
• Digital images, music and videos
• Virtual Currency that can be shared across all your apps (gold, tokens, gems)
• Postcards from photos taken on the phone
• A DVD of a video captured and edited on the phone
• Digital services (backup data to cloud, rent-a-map)
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In-app purchases
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Covers
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Write an app and sell it
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Affiliate marketing
• Krijg een commissie over de opbrengst die een andere partij verdient via je app (1% - 8%)
• Zanox/M4N: Zalando, KPN, Centraal Beheer
• Bol.com Partnerprogramma: Boeken, DVDs, etc.
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How to write a successful app?
• The best apps only do one thing, but they do it very, very well.
• It’s important that the app is original, improves on another app,
solves a problem or entertains.
• If the app is good, everything that follows will be easier.
Create A Great Product
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How to write a successful app?
• Incorporate some viral mechanism into the core
functionality of the app, so each user that enjoys the
app can potentially attract a network of new users. It
means the app is better or more engaging when
users invite friends to use it.
Built In-Virality
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How to write a successful app?
•We live in a visual society. With the app store
competition growing daily, having good code and
a great feature set isn’t enough. How your app
looks matters
Design
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How to write a successful app?
• Innovate
•Analytics and Event Tracking• Flurry, Application Insights, Google Analytics, ?
•Update Regularly
•Localize the app
Development
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How to write a successful app?
• App Store • Title
• http://channel9.msdn.com/Blogs/DevRadio/Microsoft-
DevRadio-Part-1-A-Developers-Guide-to-Marketing-
Your-App-Naming-Your-App
• Text
• Pictures (Logo & Screenshots)
• Keywords
• Category
• http://blogs.windows.com/windows/b/appbuilder/archive/
2014/02/27/windows-store-trends-feb-2014-update.aspx
Presentation
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Search: Title + Keywords
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Search: Title + Keywords
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Category – Game vs Education
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How to write a successful app?
• Get More Ratings
• Social Integration (Candy Crush Saga)
• Spread the word• Website, Facebook fan page, Twitter Channel, YouTube movies
• Analyze Statistics
• Get your app reviewed by journalists• http://blog.superdevresources.com/5-tips-for-getting-your-apps-
reviewed-by-review-sites/• http://blog.superdevresources.com/app-review-sites-windows-
phone-windows-8-apps/
MarketingMarketingDevelopment
50/50
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Get More Ratings
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Recap & Questions
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@fonssonnemans
fonssonnemans
reflectionit.nl/blog
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Let us know how you feel about this session! Give your
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examples
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