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Disability Employment Australia 2013
7 August, 2013
Making relationships count online:Social media best-practices for
disability employment
About EMC
Established in 1995
Full service communications agency
Research-based methodology
Works with non-profit & membership organisations
Four Australian capital cities - and Brussels
Weekly Essential Report poll
Essential Vision
Question:
How many Australians online
use social networks?
a) 65%b) 75%c) 85%
And the answer is…..
Question:
How many Australians online
use social networks?
a) 65%b) 75%c) 85%
Question:
How many log on to their social
media applications daily?
a) 35%b) 45%c) 55%
And the answer is…..
Question:
How many log on to their social
media applications daily?
a) 35%
b) 45%c) 55%
Question:
How many log on to their social
media applications more than five
times a day?
a) 17%b) 27%c) 37%
And the answer is…..
Question:
How many log on to their social
media applications more than five
times a day?
a) 17%b) 27%c) 37%
Question:
How many log on to social media
from a smartphone?
a) 56%b) 66%c) 76%
And the answer is…..
Question:
How many log on to social media
from a smartphone?
a) 56%b) 66%
c) 76%
Question:
How many hours a week does the
typical Australian Facebook user
spend on the site?
a) 7 hoursb) 10 hoursc) 12 hours
And the answer is…..
Question:
How many hours a week does the
typical Australian Facebook user
spend on the site?
a) 7 hoursb) 10 hoursc) 12 hours
10 tips for two-way engagement
1.Listen
Photo: szeke (Flickr creative commons)
Photo: Flickr - aussiegall
In the end, it’s about…
In the end, it’s about…
Trust
Mutual respect
Common interests
Shared experience
Shared beliefs
Support
…and more
Go where people already are
Go where people already are
Content + action = engagement
Go where people already are
Content + action = engagement
Measure everything
Adcorp top 15 social media sites – May 2013http://www.adcorp.com.au/news-blog/Social-Media-Statistics-Aust-and-NZ-May13*Google+ insufficient data
Application Number% of population
(22,042,382)
Facebook 11,534, 540 50.06%
YouTube 11,255,674 48.85%
LinkedIn 3,918,409 17.01%
WordPress 3,263,673 14.20%
Tumblr 3,263,119 14.16%
Twitter 2,174,227 9.44%
Pinterest 1,629,564 7.07%
Instagram 1,376,001 5.97%
Flickr 944,837 4.10%
MySpace 490,048 2.13%
The top 10
www.everyaustraliancounts.com.au
A hybrid model
Media/News Service
Community Engagement
CustomerService
Media/news service
Customer service
Community engagement
Go where people already are
Content + action = engagement
Measure everything
The personal profile
Groups
More reasons why…
Top influencers
Industry news source
#in
The company page
Category Name and description Image URL Bullet lists
Disclaimer Employee contacts Promotion associated
with product YouTube video
What am I trying to do?
Raise awareness?
Attract employees?
Build brand of leader?
Grow community?
What am I trying to do?
Who am I talking to?
Who are our people?
Are you talking to me??
Your people
Age
Gender
Income
Media habits
Interests
Campaign context
Are you talking to me??
Your people Your resources
Age People
Gender Content
Income Rules
Media habits Rituals
Interests Regular features
Campaign context
So many lessons…
1. Know your audience like the back of your hand
2. Set rules/norms and enforce them
3. Create and curate timely, relevant content
4. Encourage interaction – ask!
5. Log incidents, plan for potential risks/fails
6. Use closed/private groups for administration
So many lessons…
1. Know your audience like the back of your hand
2. Set rules/norms and enforce them
3. Create and curate timely, relevant content
4. Encourage interaction – ask!
5. Log incidents, plan for potential risks/fails
6. Use closed/private groups for administration
TIME. RESOURCES. TRAINING. SUPPORT.
Invest in your community
