making social media make money
DESCRIPTION
Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter! - Blogging. Podcasting. Twitter. YouTube. What sites and technologies are most important? - Business applications to deliver bottom line profitability. - Where are prospects hanging out, which sites are important to them? - How to build and nurture a personal brand - How to monetize blogs, podcasts and social networks - The Britney Spears Strategy - The Cascading Content Strategy - My 100% Guarantee for how to succeed in Social Media if you have no extra timeTRANSCRIPT
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Making Social Media Make Money
Jay Berkowitz www.TenGoldenRules.com
Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook
and Twitter
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The Cascading Content Model
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The Britney Spears Method
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My 100% ‘no time’ guarantee
@JayBerkowitz
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U San Fran Internet Masters Certificate
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Recent MediaWall Street Journal
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Recent MediaFOX TV
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Strategy #1 Make Lots of Friends!
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Make Lots of Friends!
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Make Lots of Friends!
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Make Lots of Friends!
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Make Lots of Friends!
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Make Lots of Friends!
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Help People!
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Follow people with Common Interests
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Follow people with Common Interests
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Recognize and Interact!
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#1 Make Lots of Friends!
• Friends = a network of opportunity
• Follow those with common interests
• Help People• Recognize and Interact – Blogs,
Social
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“We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal
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121,734 likes3,138 comments 33,570 shares
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525,164 likes162,586 “Talking
About” PTAT
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$$$
successvideo
#2 A Picture is worth 1,000 Clicks
•Facebook Meme’s•Pinterest/Instagram - Great
for designers, retail, recipes• Infographics
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Strategy #3 Content Monetization
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• Blogs: 77.7 million unique visitors in the US
• 77% of active Internet users read blogs
• Blogs with 100,000 + unique visitors a month earn an average of $75,000
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Buy from Amazon
Affiliate Banners
Affiliate Marketing
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“That's an Aweber lightbox with Facebook integration. It works really well because the name of the user is already filled in.”
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“After someone opts in, they receive a series of auto emails that are design to build trust, establish me as the expert in my space, and recommend solution that will solve their problems. Some of the these solutions I created myself, some are affiliate products, and some I don't make any money on but I recommend because they’re good.”
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Video Training Course
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Webinar
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Book
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Strategy #3 Content Monetization
AdWords / Affiliate / Banner
• AdSense • Affiliate Banners and Links• Direct Ad Sales• Pay Per Post/Tweet• Monetize a List
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http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
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1,900 Respondents
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Commonly used Social Media…
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YouTube is the #2 Search Engine
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YouTube is the #3 Website (Alexa)
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#4 Video!
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http://www.youtube.com/watch?v=LDyvcM0gcVs
How-To Videos
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AskTheBuilder.com’s Tim Carter has used YouTube
search results to drive traffic!
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Strategy #4 Video
• Huge opportunity gap!• Entertain, engage, consistent• Product Demo, How-tos• Optimize with keywords in
channel and video, links, comments, ratings
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Photo Credit Flickr: avlxyz
#5 Facebook Advertising
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Lucas HerscoviciVice President,
Digital Marketing Anheuser-Busch
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Photo Credit Flickr: avlxyz
#5 Facebook Advertising
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Photo Credit Flickr: avlxyz
Working with Datalogix, Bud Light found that the campaign resulted in a 3.3% sales lift and a 6x
ROAS return on advertising spend
#5 Facebook Advertising
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Photo Credit Flickr: avlxyz
Made in America Event Radio vs. Facebook Facebook = 12x more RSVP’s and 4x more
attendees
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Facebook Advertising
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Likeographics
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Same Landing Page For 2 Campaigns.
Google CPA $24.42Facebook CPA $6.02
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$$$
successvideo
#5 Facebook Advertising
•“Likeographics”•Use the most engaging
content for promoted posts/sponsored stories
•Need conversion tracking Google Analytics URL Builder
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#6 Podcasts
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#6 Podcasts
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#6 Podcasts
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Strategy #7 Apps!
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Strategy #7 App-etizers
• Make it easier to use Social• Make it easier to get your content• Make it fun!
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Strategy #8 Promote your Product or Services
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Healthy Mouth, Healthy Sex!How your oral health affects your sex life
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Strategy #8 Promote your Product
• Free Content• Stair Stepping• Active Engagement
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Strategy #9 The Britney Spears Strategy
.Org
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Cascade Content
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My 100% ‘no time’ guarantee
@JayBerkowitz
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JayBerkowitz.com
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Making Social Media Make Money
1. Make Lots of Friends2. A picture is worth 1,000 clicks!3. Content Monetization4. Video!5. Facebook!6. Podcasts7. Apps8. Promote Your Product 9. Cascade Content!10.The Britney Spears Strategy• 100% No Time Guarantee
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• Take the first step – 1 thing tonight!• Be my friend! Linked In, Twitter
@jayberkowitz• Ten Golden Rules – 4 S’s Strategy,
Search, Social Media, Speaking• f/u• Q&A
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
Making Social Media Make Money
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What is TenGoldenRules?
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What is TenGoldenRules.com?
Social Media
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What is TenGoldenRules.com?
Social Media
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What is TenGoldenRules.com?
Blogs
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What is TenGoldenRules.com?
Video
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What is TenGoldenRules.com? Search Engine Marketing
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What is TenGoldenRules.com?Landing Pages & Conversion
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What is TenGoldenRules.com?
Viral Marketing
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What is TenGoldenRules.com?
Affiliate Program Management
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What is TenGoldenRules.com?
eNewsletters
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What is TenGoldenRules.com? New Program Launch
Strategy
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