making social networking work in not for porfit organisations
DESCRIPTION
Presented to NICVA by Mike Hughes of InvestNI in April 2011TRANSCRIPT
Agenda• Principles
• Communication Goals
• Targeted Communications
• Social Media & Communications
• Stories
• Communications Platform
• Fundarising
• Management and Resources
• Measuring Effectiveness
5 Principles
1. Deeply understand your audience
2. Set Communications Goals
3. Don’t be afraid to try stuff…
4. Measure everything
5. Make changes
Communication Goals?
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What residents have told us
• Over 400 have difficulty reading • Over 400 have difficulty writing• Almost 1400 have long term health related illness• Over 500 have a hearing impairment • Over 200 have a learning impairment • Over 600 are experiencing mental or emotional
distress• Almost 400 have a visual impairment• Over 300 are wheelchair users • Finally almost 1600 have a mobility impairment
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Communication Needs
•Almost 700 residents have requested
information in large print
•22 residents requested audio tape
•29 residents requested British Sign
Language
•21 requested CD
•Information has been requested in over 17
different languages
•A small number of residents have requested
information bold font and Braille
Awareness Interest Action Advocacy
Where does Social Media Fit?
eMail Communications
Employees
Stakeholders
Clients
Producer/Listeners Services
Hootsuite
Ping.fm
Website
Intranet
Drop box
Phone
eMailPC/Laptop
MobilePublic Access
Fundraising
Review value proposition and tenant segmentation
Assign goals
Map out strategies and tactics
Timeline, resources & engagement
Build the online presence – testing as you go