making the case for global public health: your role in changing the conversation
DESCRIPTION
Presentation delivered by ASTMH Executive Director Karen A. Goraleski for the National Center for Emerging and Zoonotic Infectious Diseases (NCEZID) Lecture Series at the Centers for Disease Control and PreventionTRANSCRIPT
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Making the Case for Global Public Health: Your Role in Changing the Conversation
National Center for Emerging and Zoonotic Infectious Diseases (NCEZID) Lecture Series
Centers for Disease Control and Prevention August 14, 2014
Karen A. GoraleskiExecutive Director
American Society of Tropical Medicine and Hygiene
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Recent History: Vector Borne Disease Program • Funded in Fiscal Year 2010 at $26.7 million, line
was zeroed out in President’s FY 2011 budget• CDC estimated impact of loss: approx 100 state
jobs and 24 CDC jobs
• Met with key appropriations staff • Developed ‘report language’ to restore funding• Organized sign-on-letter to appropriators, signed
by 15 public health organizations
ASTMH Actions
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• RESULTS: Funding restored• Strong ‘report language’ in Senate appropriations
measure • Subsequent White House budget requests have
included funding for the program
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Ongoing Advocacy for CDC – ASTMH Hill visits 2013-14 • Sen. Mikulski (D-MD)• Sen. Cardin (D-MD)• Sen. Franken (D-MN)• Sen. Schumer (D-NY)• Sen. Gillibrand (D-NY)• Sen. Coats (R-IN)• Sen. Donnelly (D-IN)• Sen. Brown (D-OH)• Sen. Portman (R-OH)• Sen. Toomey (R-PA)• Sen. Wicker (R-MS)• Sen. Cochran (R-MS)• Sen. Inhofe (R-OK)• Sen. Moran (R-KS)• Sen. Isakson (R-GA)• Sen. Blunt (R-MO)• Sen. Johanns (R-NE)• Sen. Durbin (D-IL)
• Rep. Ellison (D-MN-5)• Rep. Van Hollen (D-MD-8)• Rep. Maffei (D-NY-24)• Rep. Tonko (D-NY-20)• Rep. Walorski (R-IN-2)• Rep. Joyce (R-OH-14)• Res. Com. Pierluisi (R-PR)• Rep. Griffin (R-AR-2)• Rep. Fleischmann (R-TN-3)
•Rep. McMorris Rodgers (R-WA-5)•Rep. Granger (R-TX-12)•Rep. McCollum (D-MN-4)•Rep. Crenshaw (R-FL-4)•Rep. Roybal-Allard (D-CA-40)•Rep. Diaz-Balart (R-FL-25)•Rep. Dent (R-PA-15)•Rep. Ryan (D-OH-13)•Rep. Engel (D-NY-16)
Senate and House
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OMB Conference Travel Directive Letters to OMB Interim Director and HHS Secretary Burwell:
“….[aspects of] OMB’s travel policy….has directly or indirectly led CDC… to significantly curtail the participation of our nation’s pre-eminent researchers in scientific meetings.”
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ASTMH statement: “The government’s one-size-fits-all travel policy...is a detriment to our nation’s scientific enterprise and will result in slow scientific innovation and a negative economic impact on the United States and the world."
US Senate Committee on Homeland Security and Governmental Affairs
Chairman - Sen. Tom Carper (D - DE)Ranking member – Sen. Tom Coburn (R -OK)
OMB Conference Travel Directive
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• Congress is gridlocked • But progress made on funding bills • Interest in getting something done before the mid-
term election • Still, likely another Continuing Resolution (CR): a
short-term CR through December• Little time left to appropriate FY15 funding bills: in-
district time now; back only 2 weeks in Sept; home until mid-term elections
Washington, DC
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Washington, DC: What’s Next? • Government shutdown: real or distant
memory in voting booth? • Electorate’s “throw the bums out” mentality –
how pervasive? • Eric Cantor (R-7th-VA) primary loss to Tea Party
challenger, David Brat • House stays Republican• Senate a toss up but will be a squeaker
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Two Worlds: DC and CDC/Public Health DC/Congress CDC/Public Health Election cycle view Long view
Annual funding; very sensitive to domestic issues
Research/programs require multi-year funding
Talking points: broad, easily understood
Complex story to tell
There is a point of TOO MUCH Never enough data
Speaks a unique language Speaks a unique language
High Priority: saving money, creating jobs
High Priority: protecting/saving lives
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Two Worlds: DC and CDC/Public Health DC/Congress CDC/Public Health Tendency to see CDC as disparate parts rather than sum total
Agency funded by “line item”
Many supporters but often only for their ‘line item’
Agency is funded by “line item”
What is public health?? We are public health
You don’t tell me, I don’t know about it
The work will speak for itself
Live and breathe by constituents
Not accustomed to thinking as a constituent
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“Every public health decision is made on a political decision.”
~William Foege, MD, MPH2012 Presidential Medal of Freedom
1977-1983, Director, CDC
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What Resonates with Congress? Maintaining US leadership on the global stage
in innovation and technology Health Security
– CDC Global Health Security Agenda
• Makes trade point (commerce, business)
• Protecting the US • US is not solely
responsible • 3 simple points: prevent,
detect, respond
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What Resonates with Congress?
Healthier workforce and communities are less susceptible to strife and conflict…. More likely to build their economies….Could lead to less dependence on US and….Perhaps one day, can be an economic partner.
Congress has Strong Economic Interest
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CDC’s Strengths • Agency has high name recognition (brand
awareness)• Public has strong interest in health, wellness
stories• You have interesting stories to tell: “Disease
detective,” “virus hunter” engage audiences• Public health is about communities,
neighborhoods, families
• PHS uniform is impressive, commands respect and is highly visible
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• Know your audience - how informed are they? What lenses are they looking through: economy, jobs, US leadership, health concerns…
• Start where they are• How will what you have to say relate to them?
Why should they care about what you are saying?
• Tell your story, not your data
Pointers
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• Infectious • Quarantine/Isolation• Endemic, Pandemic,
Epidemic• Surveillance• Pathogen • Reservoir • Vector-borne
• Low-income or resource-poor settings
• Elimination/eradication/control
Language of science: poorly/not understood to just about everyone but you
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Effective Info Sharing
“3 Things to Know”“What CDC is Doing”“Find the Latest Data” Links to social media
Trusted sourceProactiveRegularly receivedEasy to forward/adapt
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Economic Argument
“The human and social value of safeguarding health is clear. It’s also important to business and to international prosperity.”
“Recognizing that health security equals a healthy economy, the Foundation connects CDC with private-sector businesses, philanthropies and individuals to do more, faster.”
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• Flat Funding
• Sequester
• Federal Travel Cuts to Participate in Scientific Conferences
The Anti-Innovation Business Plan
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America’s Health is Global Health
Former Department of Health and Human Service Secretaries Sebelius and Leavitt have both made the point:
“America’s health is global health.”
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Additional observationsWhen you think you’ve gotten it tight and brief – cut another half out
Add to the webpages: Why “x” matters to America and Americans
Webpages are very top-down – hard to put a face to CDC other than the top levels
Be a regular participant in the DC professional society/associations/institutions/coalition circles
Reach out to ASTMH and others who can amplify your messages
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