Making the Managed Energy Home a Reality Broadband World Forum, 29th Sept 2011

AlertMe.com

www.alertme.com

Topics

1. Introducing AlertMe

2. Consumers and…

– the Smart Home

– the Smart Meter

3. Open standards

4. Strategy for the Smart Home

Introducing AlertMe

• A cloud-based platform for the Smart Home

• Consumer-centric

• More than 5 years of real-world experience

– B2C base gives us invaluable insight

– Particularly of Home Energy and Home Monitoring

• Tier 1 Channel partnerships – validation

Consumers and the Smart Home

The connected home

• Modal, part-time

•“Consumed” • Subconscious, continuous

•“Experienced”

MEDIA EVERYTHING ELSE

Coming home to a warm house

I’m looked-

after Peace of

Mind

Daddy’s home!

My bill is lower!

Qualities of the user experience

Hub

Gateway

Things in home (2 to 50 devices

per home)

Cloud

Services

User

Experience

“It just

works” = Subliminal

UX

(not modal)

Ignore the

hardware –

“live” the

benefits

Easy to

install & care

for

Intelligence

spread

seamlessly

Live,

2-way

What consumers say

• “I wouldn't be without it now”

• “Remote monitoring is ace”

• “Saved me 45% of my energy bill!”

• “Gives peace of mind”

• “Simple, hassle free security!”

• “I can control it and it only alerts me not the whole neighbourhood”

• “My home is now active, not passive, connected not disconnected.”

• “It does exactly what I want it to”

• “It does what it says on the tin”

Consumers and the Smart Meter

Consumers & the Smart Meter

8%

12%

40%

40%

Neither

Depends

Option 2 - Online

Option 1 - Display

OPTION 1:

A Free Energy Display

OPTION 2:

Free Online Energy access

Source: Critical Research, May 2011, 1224 UK participants

How do consumers want energy information?

• The Smart Meter may be central to utility plans - but it’s not the centre of the consumer’s life!

• Huge opportunity to create “pull” instead - offer consumers ways to take advantage of Smart Meters

In-home Display experience affects attitudes

1) Having had an IHD before increases the likelihood of wanting Online

2) …and then having discarded it significantly increases the likelihood of wanting Online

(by 60% compared to those who have never had an IHD)

UK Smart Meter architecture

Open Standards

The evolution of the Smart Home

• Putting devices online is necessary … but not sufficient

• Transition:

– From 1:1 to 1:many

– From M2H to M2M

SmartHome

A B

U

M

• Challenges:

• 1:1 thinking

• Manufacturers re-inventing the wheel

• Burden of multiple platforms & gateways

• Needs Management, to make it all “just work”

• Despite limited capabilities of end-devices

• Despite sometimes unreliable/high-latency connectivity

• …and all this needs open standards: ZigBee, OSGi, ….

Why OSGi now?

• Increasing heterogeneity of home devices

• Access to 3rd-party devices (on existing PHYs)

• Access to new PHYs

• Run multiple Applications on one gateway

• Run applications on 3rd-party gateways

• Incremental cost of OSGi now small

• Trend from product to (managed) service

Applications for OSGi

• AlertMe non-OSGi gateways are already fully-managed & secure

• Several gateways already in mass production

– Both with & without OSGi

– Can upgrade to OSGi later

• OSGi will make AlertMe Apps available on even more platforms:

– Routers, STBs, Smart Meters,….

Strategy for the Smart Home

17 Routes to Market

Competition

Strategic Pillars

Platform

Open Standards Platform & 3rd Party Devices

• Open platform

• Multiple devices using a range of communications protocols

• Maximum device adoption

Services

Products & Services (Apps)

• Home Energy Management

• Heating control, automation and intelligence

• New Energy - Solar PV & EV

• Home Monitoring

• Data

Channels &

Markets

Focus on tier 1 partners in key geographies

• British Gas, Deutsche Telekom, …

• Further European & US partnership

• UK anchor market, progress in Europe and N America

Strategy: Platform

• Open Standards (OSGi) cloud-based platform &

service gateway

• Based on Java technology, OSGi enables

interoperability over a variety of networked devices.

• Single open, intelligent, expandable platform to

support the widest range of devices and applications.

– More dynamic upgrades, easier to deploy, more

cost effective

– Enhances interoperability & facilitates 3rd Party

Devices (integrate not build)

– Enables partners to develop a wide range of

their own applications (SDK)

– Enables device manufacturers to integrate with

the minimum of development on their part

(DDK)

– Allows both to focus on their core capabilities

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AlertMe home gateways

Platform

AlertMe Online UX

Strategy: New Services

• Home Energy Management

– See & manage energy online

– Solar PV monitoring generation, consumption,

export & FITs

– Electric vehicle charging

– White goods integration

• Heating/ Cooling

– “Killer app” for the Smart Home?

• Potential for highest savings

• Two Government backed trials, savings c.

15-23%

– WattBox - new AlertMe acquisition

• Intelligent heating automation

– and hot water

• Multi-zone & remote diagnostics

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Electricity Generated Today

Services (Controls)

Heating is >50% of energy bill …but <50% understand controls

Strategy: New Services

• Visibility & insights to help change behaviour through benchmarking, personalised tips & alerts

• Smart metering is making it affordable to share insights to increase customer engagement and

targeted upsell to other relevant services

• Diagnostics offers the potential for remote system diagnostics and enhanced customer support

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Quarterly bill report

Personalised energy advice, tips & alerts online.

Intelligent Heating

Where does it go?

Targeted Upsell

Energy Manager

Pre-Smart Smart meter Smart meter + Hub

Remote Diagnostics

AlertMe

Platform

Partner

Platform

GPRS

Demographic & Service data

DECC/Weather/

Other data

Smart meter 30 min data Broadband

5 sec meter data & device data

Services (Data Analytics)

• Visibility & insights to help change behaviour through benchmarking, personalised tips & alerts

• Smart metering is making it affordable to share insights to increase customer engagement and

targeted upsell to other relevant services

• Diagnostics offers the potential for remote system diagnostics and enhanced customer support

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Quarterly bill report

Personalised energy advice, tips & alerts online.

Intelligent Heating

Where does it go?

Targeted Upsell

Energy Manager

Pre-Smart Smart meter Smart meter + Hub

Remote Diagnostics

AlertMe

Platform

Partner

Platform

GPRS

Demographic & Service data

DECC/Weather/

Other data

Smart meter 30 min data Broadband

5 sec meter data & device data

Strategy: New Services

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Services (Data Analytics)

Strategy: Channel & Markets

22 Routes to Market

Channel &

Markets

• Tier One strategic partnerships

– British Gas strategic investment &

commercial deal

– Deutsche Telekom partnership

– European Energy & Telco Utility

• Key Territories

– UK

– Europe

– North America

Business Model

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Partner Model

• Fully Managed or Partner Integrated

and Hosted

• Monthly License Fee for services

(plus set-up fee if integrated)

• Cost-plus service Gateway, and 3rd

party end devices

• Whole UX is partner-branded (inc.

user interfaces and customer

support)

Direct to Consumer

• Low hardware costs to encourage

adoption ( £49.99)

• Additional AlertMe and 3rd party

devices can be added to the

system at incremental cost

(SmartPlugs, Sensors, Cameras

• Very low cost, mass-scale service

• Already holds many billions of

datapoints

Benefits

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CONSUMERS EMPOWERMENT

Visibility is the significant first step in helping

customers change consumption behaviour.

Adding remote controls and intelligence transforms

the way customers interact and manage their home on

the go.

Significant savings can make this a negative cost

service.

• Easy to use & affordable

• Provides efficiency, comfort & peace of mind

• Choice & flexibility of devices & applications in the home

• Single integrated online user interface

• Personalised configuration, intelligent & M2M automation

PARTNERS DIFFERENTIATION & RETENTION

Market-ready, open & expandable cloud-based platform,

service gateway and user experience for a wide range

of connected devices that can be controlled online and

from a Smartphone anytime, anywhere.

UTILITIES

• Enhances customer engagement & improves loyalty

• Optimises Smart Meter programme

TELCOS

• Provides new layered Value Added Service bundles

• Creates data & ecommerce opportunities

OEM / RETAIL

• Enhances device functionality, improves product offering

• Creates an ongoing service relationship with the customer

Making the Managed Energy Home a Reality Broadband World Forum, 29th Sept 2011

AlertMe.com

www.alertme.com

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Services: SmartEnergy

• Tracks home energy use in real time

• Bill prediction and budgeting

• Home internal & external temperature

• Analytics for personal advice to reduce bills

• Appliance level tracking

Dog heater

Washing

Machine

Intelligent home energy monitoring

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Services: SmartControls

SmartHeating - Easy remote control of home heating

• Simple understandable control of home heating system

• Control from anywhere – mobile, online, in the home

• Save energy – only have the heating on when you need it

SmartAppliances - Remote control of home appliances

• Schedule switch on/off times for appliances

• Presence-detecting key fobs control appliances automatically

• Monitor energy cost & consumption of major home appliances

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Services: SmartMonitoring

• Simple to install and use

• Secure: battery & GPRS backup

• Motion & contact sensors

• Video monitoring: fixed, pan & tilt, outdoor

• Safety applications: Smoke, Gas, CO, flood detectors

• SMS, call & email alerts

• Option to link with professional monitoring centre

Self–install home monitoring system for peace of mind

OSGi Platform - How it Works

• Multiple devices activated through device store and driver load to hub

• Services through application store (AlertMe and partner)

• Extensibility to other devices and services (eg. E-healthcare, smart

metering)

• Ability for AlertMe and Partner to build open architecture for multiple

current and future services

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