Making the Most of Broadcast Media -Tim Miller, Spoken Science- News Impact Info News Story Impact Info Journal Article Seasonal Flows on Warm Martian Slopes Water probably flowed across ancient Mars, but whether it ever exists as a liquid on the surface today remains debatable. Scientists Find Signs Water Is Flowing on Mars: Shifting dark streaks on the surface of Mars are signs that water is flowing there today, scientists said Thursday. News Fellow Scientists Funding Agencies Venture Capitalists Members of Congress People Who Read The News: General Public Colleagues StudentsFunders General Public Colleagues Students Funders Making it News: Lead With Impact The Five Ws: Why, Who, What, When, Where Emphasize the New Avoid Technical Terminology (max: 1) Avoid Numbers (max: 2) Make Declarative Statements News Talking Points: The Main Ideas No more than 2-3 sentences in length Focus on Impacts Make Qualitative Statements Find and Use Analogy Science 18 November 2011: Vol. 334 no pp DOI: /science REPORT Ultralight Metallic Microlattices 1.T. A. Schaedler 1,*, A. J. Jacobsen 1, A. Torrents 2, A. E. Sorensen 1, J. Lian 3, J. R. Greer 3, L. Valdevit 2,W. B. Carter 1T. A. SchaedlerbnA. Torrents 2, 1. Lian 3, J. Valdevit 2,W. B Fig. 1 Design, processing, and cellular architecture of ultralight microlattices. T A Schaedler et al. Science 2011;334: Published by AAAS News Interview Prep: Communicate Beforehand Know The Format Look Your Best Memorize Your Talking Points Relax News Interview Execution: Relax Some More Posture, Eye Contact, Expression Use Your Talking Points Do Not Rely on Graphics Be Patient and Polite Remember to Stop Talking Questions?