making the most of google+ for local businesses
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Helping small businesses succeed online.
@searchinfluence
• New Orleans Native • University of Georgia graduate
(Marketing)• Lived in Atlanta, GA for 3 years• Search Influence Account Manager• Currently managing 2 team members
and over 70 SEO and social accounts
SAMANTHA ROSSABOUT ME
@searchinfluence
WE HELP OUR CLIENTS GET FOUND. W I T H G O O G L E +
@searchinfluence
• 2nd largest social networking site after Facebook• Launched in 2011• May be used to associate content directly to it’s
author/publisher
@searchinfluence
What is Google+?
Image Source: businesstech.co.za
WHY DO WE CARE ABOUT GOOGLE+?
@searchinfluence
LOTS OF REASONS…• Maps results• Organic rankings• Carousel• Hashtag searches• Posts in search results• Authorship and Publisher
@searchinfluence
Image Source: www.jeffalytics.com
MAPSRESULTS & ORGANIC RANKINGS
@searchinfluence
GOOGLE CAROUSEL
@searchinfluence
• Google’s own factors (such as the number of +1’s on the Google+ page) determine ranking order
• Photos and reviews make a business look more enticing
HASHTAGSEARCHES
@searchinfluence
Image Source: digitaltrends.com
POSTSINSEARCHRESULTS
@searchinfluence
Google+ posts can rank in search results in instances where your website may not.
AUTHORSHIP
@searchinfluence
• Client’s headshot and Google+ profile stats can show in the search results
• Good businesses for Authorship:• Doctor• Lawyer• Realtor• Insurance agent• Consultant
PUBLISHER
@searchinfluence
• Branded searches trigger the knowledge graph, including info such as: • Recent Google+ posts• Reviews• Images• How many followers you have
WHAT DO WE DO FOR OUR CLIENTS?
@searchinfluence
ALL SEO PACKAGES• Verify and optimize the Google+ page• Link page with existing or new YouTube channel• Write and schedule posts (24 posts for 5 keyword
package)• Setup Publisher (and Authorship if applicable)• Add Google+ link to website header or footer
@searchinfluenceImage Source: lifewithleadership.com
ALL THAT AND…8 Keyword• 12 additional posts (36 total)• Google+ activity (5 times)
11 Keyword• 48 additional posts (72 total)• Google+ activity (9 times)
@searchinfluence
VERIFYINGYOURPAGE• Phone or postcard
verification process• Increases trust• Reduced likelihood
of being overwritten by data feed
@searchinfluence
PAGE ACTIVITY
@searchinfluence
Posts – sent to client for approval• 1/3 engagement• 1/3 product/publicity• 1/3 informational
Engaging with other pages – 8KW package and above• Circling (following) other pages• +1’s of pages and posts• Sharing other’s posts
Image Source: wordstream.com
GOOGLE+ AND YOUTUBEA match made in heaven…
Create videos in SEO packages• 5 Keyword: 2 videos• 8 Keyword: 3 videos• 11 Keyword: 4 videos
• Connect Google+ and YouTube pages
• Best to have both accounts under same login
@searchinfluence
DIFFERENT TYPES OF PAGES…
@searchinfluence
GOOGLE+ LOCAL PAGE
@searchinfluence
We convert this page to a social page for clients
GOOGLE+ LOCAL/SOCIAL PAGE
@searchinfluence
This is the ideal page for clients (of course SI has it right!)
GOOGLE+ BRAND PAGE
@searchinfluence
• Created for clients who have multiple locations
• Publisher connected to this page• Google+ posts go to this page• No location listed
CHALLENGES WE WORK THROUGH
@searchinfluence
Youtube channel has separate login• We can connect the 2 accounts
by adding managers (need both Youtube and Google+ logins)
Listing owned by someone else (and login is unknown)• We can work with Google to get
the listing claimed, which takes about 2 weeks
Image Source: leadershipfreak.wordpress.com
JOIN US NEXT TIME FOR
Geo-modified keywords and their impact on local rankings
April 3rd at 11am ESTSave the date!
