Making the most of

Social Media

VIA ‘A LITTLE BIT OF NETWORKING’ EVENT

Facebook continues to dominate

With Instagram & Twitter following

Where is your audience?

Why do people use social?

Source: Globalwebindex.net

Your sector matters

Where to focus in B2B

YOU TUBE

PURPOSE:

- 2nd biggest search engine

- ‘How to’ videos to

educate/research

- Entertainment

TWITTER

PURPOSE:

- Delivers news

- Provides customer

service

- Reaches new &

existing audiences

- Enables agility

- Publicize events

- Promotes members

BLOG

PURPOSE:

- Source of information

- Drives traffic to site

- Updated regularly

- Delivers conversion

- SEO value

35

%

20

%

35

%

FACEBOOK

PURPOSE:

- Builds a community

- Drives awareness

within new and

existing users

- Enables social

customer service

- Enables a range of

content/media

formats

- Highly targeted

Have clear channel role

LINKEDIN

PURPOSE:

- Builds a network

- Research potential

members

- Publicize events

- Professional

- Promotes members

- Though leadership

5

%

5

%

Think strategically

Set clear objectives

Grow brand awareness by ‘insert

date’ measured by ‘insert

measurement’ to ‘insert target’

Use social

to listen…

…to what is being said about you

Edit efficiently

Get your blue tick

Think about your tone of voice

Listen to feedback…

…and react

Plan your posting

A Facebook post at 7pm will result in more clicks on average than posting

at 8pm (Source: Forbes).

On Thursdays and Fridays, engagement is 18% higher. (Source: Bit.ly blog)

Think quality not frequently

Examine your results

Set yourself up for success

Content calendar

Member Policy

Content guidelines

Crisis process

FAQ’s Social

Monitoring

And finally…