social tv: making tv a social & participative experience
TRANSCRIPT
1
Yann Ruello#Marketing #Innovation #Technology #OrangeTwitter: @yannruello
Social TV: making TV a social and
participative experience
2
1. Social TV today2. Major trends3. Orange Social TV program: return on experience
3
1. Where is social TV today?
4
SOCIAL TV
5
SOCIAL TV
WRONG !
6CTA, Report, 2015 Video Consumption Trends
“Social TV use is the favorite second screen
activity for millennials*”
7Deloitte’s 10th annual “Digital Democracy Survey” 2105
“Social-media recommendations surpass TV ads in influencing buying
decisions for millennials”
8
9
2. What are the major trends around social TV?
10
Trend 1: Live video streaming
Video will account for 80 % of global internet traffic by 2019* * Report by
Cisco
11
TPMP, D8, France:“This first TV show with more Facebook fans than viewers”
Trend 2: The importance of Fandom
12
Trend 3: The data gold mine
13
Takeways
Social TV Golden Age
LIVE FANDOM DATA
14
3. What is the return on experience with Social TV at Orange?
15
About Orange
16
Orange Social TV Program
17
Our goal “A perfect combination of TV & Social Networks for a
genuine multi-screen experience”
18
Orange + Twitter: discover trending shows
19
Watch with Twitter
Bringing emotion to content
20
Watch it Choose it Share it
TV Clipping - Share a video clip from TV in real time
21
Orange TV’s new feature: TV Clipping
22
This is just the beginning!
23
ThanksTo download this presentation:
http://bit.ly/21hvvUH
Follow me on Twitter!@yannruello