making the most of the first year: crafting plans for lasting engagement
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Making the Most of the First Year: Crafting Plans for Lasting Engagement. Megan Fritz. FACT: Members who are not engaged leave. What is Engagement? Why do People Join? Engagement Plans Measuring Engagement. So what exactly is Engagement?. Wedding Day. ?. Who here wants a - PowerPoint PPT PresentationTRANSCRIPT
Making the Most of the First Year: Crafting Plans for
Lasting Engagement
Megan Fritz
FACT:
Members who are not engaged leave
What is Engagement?
Why do People Join?
Engagement Plans
Measuring Engagement
So what exactly is Engagement?
?Wedding Day
Who here wants a smaller membership base?
Who here wants people to term. their membership
after the first year?
What organization are you a part of where you feel a strong sense of value within your membership?
Members have choices
Price
Value
Price
Value
What does the perfect engagement plan look
like to you?
Relationship + ActionEngagement
Engagement is an
interaction that results
in an exchange of value
Top Engagement Strategies• Increasing membership engagement74%• Increasing membership retention &
acquisition74%• Increasing the understanding of
member needs38%• Increasing revenue from members33%• Increasing membership acquisition16%
Source: 2013 Membership & Marketing Benchmark Report by Marketing General Inc.
Engaged members …-are nearly 3 times as likely to be extremely satisfied with their organization,
-are twice as likely to volunteer, and
-give up to 3 times more money
... as members who are either Not Engaged or Actively DisengagedSource: Gallup.com
Just look at FSAE…
28
Things to consider:• Actionable• Starting point• End goal• Mix up communication• Segment members• Ability to adapt• Measurable
Sample Plan- …How could it be better?
Loyalty: Net Promoter Score (NPS)
Based on your experience, how willing are you to refer the xyz Association to a friend or fellow colleague?
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Loyalty: Net Promoter Score (NPS)
THE DETRACTOR
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Loyalty: Net Promoter Score (NPS)
PASSIVE
0 1 2 3 4 5 6 7 8 9 10
Loyalty: Net Promoter Score (NPS)
PROMOTER