making the most of your website
DESCRIPTION
A presentation to the Tidworth Chamber of Commerce looking at Email Marketing together with an overview of Social Marketing, [Facebook, Twitter etc]TRANSCRIPT
![Page 1: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/1.jpg)
Making the most
Of YOUR website
![Page 2: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/2.jpg)
Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close
![Page 3: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/3.jpg)
It’s all about size
6.5 Bn
1.5 Bn
46m
![Page 4: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/4.jpg)
It’s all about money!
£88 Bn
£121 Bn
![Page 5: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/5.jpg)
PCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4G
It’s all about communication
New ways of working means
People spend more and more time online
![Page 6: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/6.jpg)
Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close
![Page 7: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/7.jpg)
Where does the opportunity come from?
![Page 8: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/8.jpg)
Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close
![Page 9: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/9.jpg)
Email Marketing
![Page 10: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/10.jpg)
Why Email Marketing?
of site visitors do NOTHING
![Page 11: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/11.jpg)
Why Email Marketing?
of online shoppers have made AT LEAST 1 purchase in response to an email
82%
![Page 12: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/12.jpg)
Why Email Marketing?
have made an IMMEDIATEonline purchase in responseTo an email
32%
![Page 13: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/13.jpg)
Why Email Marketing?
redeemed an email voucher in an online OR offline store
32%59%
![Page 14: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/14.jpg)
Why Email Marketing?
Sector Sent Delivery Open Rate CTR Response
B2CAcquisition 100% 91% 29% 27% 6%
B2CRetention 100% 91% 32% 28% 12%
B2BAcquisition 100% 88% 32% 25% 4%
B2B Retention 100% 90% 37% 30% 13%
Source – DMA Email Marketing Benchmarks Survey
![Page 15: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/15.jpg)
Email Marketing – Key Elements to success
Build your mailing list
![Page 16: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/16.jpg)
• Existing Clients
• Networking Events
• Offer Something a complimentary course
a discount
access to special offers
downloads
competitions
Email Marketing – Build your list
![Page 17: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/17.jpg)
• Relevant
• Tailored
• ATTENTION GRABBING
• Frequency
Email Marketing – Key Elements to success
5 Star content
![Page 18: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/18.jpg)
![Page 19: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/19.jpg)
Email Marketing – Measure by Measure
![Page 20: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/20.jpg)
Email Marketing – Measure by Measure
![Page 21: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/21.jpg)
• Mail Chimp www.mailchimp.com
• Vertical Response www.verticalresponse.com
• Constant Contact www.constantcontact.com
• aWeber www.aweber.com
• Reality Mail www.realitymail.co.uk
• Mailing Managerwww.mailingmanager.com
• Graphic Mail www.graphicmail.co.uk
Email Marketing – Send it
![Page 22: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/22.jpg)
Making the most of your website
Agenda
• Introduction
• The Power of the internet
• Where the traffic comes from
• Email Marketing
• Social Media
• What’s New in web marketing
• Close
![Page 23: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/23.jpg)
![Page 25: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/25.jpg)
What’s new
in online marketing
![Page 26: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/26.jpg)
![Page 27: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/27.jpg)
Search based Location Marketing
www.google.com/places
![Page 28: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/28.jpg)
Tablets and Smartphones
One thing in common
![Page 29: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/29.jpg)
![Page 30: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/30.jpg)
GPS driven Location Marketing
![Page 31: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/31.jpg)
![Page 32: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/32.jpg)
GPS driven Location Marketing
Arrive at destination
Check in
Points and/or badge awarded
Offers based on • Check In• Mayorship • Wildcard offers
![Page 33: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/33.jpg)
![Page 34: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/34.jpg)
GPS driven Location Marketing
Location focused businesses need to
1/ Register with service (s)2/ Consider location based offer
o Dominos – Free pizza for Mayor
o Cheltenham Racecourse – Prize draw, Gold Cup Tickets
o Cotswold Deli – Discount + Offer for Mayor
o Stuart Holmes Hair & Beauty - discount
![Page 35: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/35.jpg)
AUGMENTED REALITY
![Page 36: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/36.jpg)
AUGMENTED REALITYReal life - augmented
http://www.youtube.com/watch?v=D-A1l4Jn6EY
![Page 37: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/37.jpg)
![Page 38: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/38.jpg)
Augmented Reality
![Page 39: Making the most of your Website](https://reader036.vdocument.in/reader036/viewer/2022062617/54c6a0394a7959a0798b4592/html5/thumbnails/39.jpg)
What’s Next?
• Take a fresh look at email marketing
Think about how you could use it
See what your competitors are doing
• Take a fresh look at Social Networks
• Ensure you understand the numbers
• Push your web marketing
• Talk to Andy