“making the net work for you” using social media to brand yourself roshanda hosch
TRANSCRIPT
“MAKING THE NET WORK FOR YOU”
USING SOCIAL MEDIA TO BRAND YOURSELF
ROSHANDA HOSCH
What is Social Media?
Social Media is the social interaction among people in which they create, share or exchange information & ideas in virtual communities & networks.
Who uses social media?
Popular Social Media Sites
How Accessible Is Social Media?
Social media can be accessed on any device with internet or wireless
connection.
Mobile phone
iPad or Tablet
Laptop
Desktop
Digital camera with internet connection
Incorporating Social Media Into Your Marketing Plan
WHEN – Social media should be integrated at the beginning of the
planning process to create overall continuity with your marketing
campaign.
WHERE – Establish your brand awareness & credibility by using social
media on all forms of marketing collateral. Even if it means placing social
media icons on your products.
WHY – Spread your message, build your brand & gain instant feedback
with this fast & effective way of promotion.
Social Media Calendar
Develop weekly, monthly and quarterly social media campaigns
Use a social media management tool such as Hootsuite or SproutSocial to schedule your posts
Manage your social media sites on your time
How Can I Keep My Audience Interested?
Audience Engagement Post a video with a special message
from you to your audience.
Direct audience to a website using a link.
Keep your content up to date & interesting for your consumers.
Audience Interaction Ask a question requesting a
response.
Contests with special incentive or offer.
Use a personalized hashtag for a social media campaign.
Social Media Ideas For Branding
Instagram offers an informal behind the scenes of your business giving a more intimate client-customer relationship.
Use a YouTube channel with fun informative videos to showcase your products or services for your online business.
Facebook gives you the opportunity to expand your marketing efforts by sending public updates & posting special offers just like a business page.
Use Twitter to send out tweets & start a conversation with your followers about your brand & what you have to offer.
Create your own Pinterest board with pins that express your areas of interest & some of your own work.
Gaining Audience Insight Using Social Media Management Tools
Find out who your audience is & how to effectively communicate to them
Create customized reports to show in-depth insight
Gender
Age
Location: Country, State, City
Language
Content
Reach
Create Content Integration On Your Website
Social Media Icons
YouTube video
Nefertiti ClavonSocial Media CoordinatorSister Network Inc.
Sisters Network Social Media
FacebookTwitterPintrest Instagram Breast Cancer Survivor Social Network
How To Get Posted On The National Social Media Pages?
Contact Nova: [email protected]
National Events Calendar on SNI Website
Contact Nefertiti: [email protected]
Breast Cancer Survivor Social Network Events Calendar
Please Provide @NAMES in email if you are requesting Twitter/Facebook
Q&A
THANK YOU!