making the worldsafe: a 5g oppertunity

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    A BASIC QUESTION

    Who are the realheroes?

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    Everyday Heroes

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    WIRELESS CAN MAKE ANYONE A HERO!!

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    TODAY, LETS GO BEYOND THE TECHNICAL

    & EXPLORE THE SAFETY IMPLICATIONS OF 5G

    You know5G will be profitable

    But where are unknown factors that could cause majorhiccupsor unforeseen benefits?

    Where can we put extra time/energyto make 5G a l i fe-saving

    too l(not just life-changing)?

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    WHO IS SAFE AMERICA?

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    One single good idea that grew!

    We started by protecting babies & diversified to opportunities toprotect youth, teenagers, boaters, Internet users and drivers of allages

    19 years later, were known for putting creative thought topopularizing an issue and making it a cause

    We build crusades to save lives globally!

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    Past and Current Supporters

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    Strengths: Strategic thinking focused on emerging issues(Issue development, coalition-building & public/private sector

    partnerships)

    Focal points: Transportation (driver training for teens, parents and seniors);

    Emergency readiness / drills & alerts; and

    Wireless safety (reducing distracted driving w/ texting)

    Our aim: Anticipate emerging issues & build networks to deal with

    them

    SAFE AMERICAS SKILLS

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    LETS LOOK AT WHY SAFETY IS IMPORTANT

    People value safety today more than ever!

    Research shows that people believe

    that safety is #1 concern on their minds!

    From Asia to Europe to America, disasters dominatethe headlines (I.E. - Oklahoma Tornadoes,

    Boston Marathon, Sandy Hook Elementary,

    Hurricane Sandy, Haiti earthquake, Katrina,

    & SE Asia Tsunami and 9/11

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    Greatest Public Safety Concerns

    Source: Zogby International Survey

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    WHAT ITS ALL ABOUT

    5G will enable network technology to add life-saving features via ubi-

    computing!

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    2G wasaboutvoice

    3G wasabout data

    4G isaboutvideo

    5G will beabout

    UbiquitousComputing

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    HOW 5G CAN HELP / ITS GOOD SIDE1. Grow EmploymentNew public safety jobs emerge as 911 converts to text messages and

    requires analysis of inbound SMS of photos of abuse, real-time crimes committed

    2. Enhance EducationUniversities add courses in 5G applications, information analysis, etc.

    3. Improve Medicine/HealthEMTs equipped with 3D copiers can set splints rather than transporting person

    to a hospital; carbon emissions slow climate change

    4. Save Lives / TransportationDramatically reduce #1 killer of mankind: car accidents

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    Addressing the

    Downsides

    Now

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    In 6 years, the public hasgrown worried over the

    security of their

    personal information.

    Since 2006, theres been a

    gap between the value

    people attach toprivacy & their belief

    that they control their

    personal information.

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    CHALLENGE #1: LOSS OF PRIVACY

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    UBIQUITOUS COMPUTING EXPANDSLOSS OF PRIVACYData secur i ty & pr ivacy become less possib le as con stant wirelesscompu t ing occurs

    - Willdata from your dishwasher, home and car be shared with others

    automatically allowing others to keep tabs on everything you think/do?

    -As wireless devices can monitor you constantly, will the trust gap grow?

    - What happens if the public feels it has no control over their information?

    - Will stress cause massive opt outs? Will liability issues grow?

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    THE PRIVACY RISK

    H o w P e r s o n a l I n f o r m a t i o n W i l l B e U s e d

    Key questions in advance of 5G:

    1. To what extent will people be able to opt-in and opt-out of systems?

    2. What responsibility / liability will manufacturers have to protect users from hackers?

    3. What rights will manufacturers have over data produced by their products?

    4. What safeguards will be put in place to prevent gathering of personal information

    from these devices & then used to discriminate/harm others?

    (i.e. - cyber bullying and resultant suicides)

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    MORE HEADACHES AHEAD!H o w G o v e r n m e n t s M a y B e T e m p t e d

    Democratic governments today

    agonize over balancing the

    private sectors use of personal

    data their products generate &

    the publics desire for greater

    control over their personal

    information

    Regulations governing privacy and

    data protection vary greatly

    Many legislative bodies are

    gridlocked over how to write

    laws to meet wireless realities

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    WHO WILL CONTROL 5G?P E R S O N A L I N F O R M A T I O N S C O N T R O L A N D

    U S E B Y G O V E R N M E N T S

    Will public sector efficiencies (via 5G) comeat the cost of personal freedom and privacy?

    Will 5G both facilitate and increase the ability ofgovernment agencies to monitor citizens activities

    and behaviors, via the citizens own mobile devices?

    How will device manufacturers and thecommunications industry respond to pressure byauthoritarian regimes seeking to use data thesedevices produce to strengthen police state activities?

    In the search for greater efficiencies, will government

    planning become more centralized and lessdemocratic?

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    AND THEN THE BAD GUYS!H O W C R I M I N A L M I N D S W I L L U S E

    P E R S O N A L I N F O R M AT I O N Many people who wouldn't think of running their desktop

    PCs withoutantivirus and anti-malware software

    dont even consider protecting their phones and

    tablets in a similar manner. Its reasonable to expect

    that as the number of connected devices increases,

    so will vulnerability for cyber crime.

    - Deb Shinder, Techrepublic

    Corporations and governments will always have

    IT and security departments, but

    For 5G to grow safely, emphasis needs to be

    placed on ensuring newly connected products

    are more resilient to cyber attacks!!

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    2012 Norton Cybercrime Report

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    3 ADDITIONAL RISKS

    1. Transportation Safety

    2. Health

    3. Employment

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    RISK #1: TRANSPORTATION

    As wireless technology has

    become prevalent, issues like

    distracted driving surfaced

    Unanticipated problems from 5G

    dependence could besignificant

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    Source: Pew Internet and American Life Project, Teens and Mobile

    Phones Survey conducted June 26-Sept. 24, 2009; Centers for

    Disease Control and Prevention and Insurance Institute for Highway

    Safety

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    RISK #1: TRANSPORTATIONO N - B O A R D 5 G E X P A N D S W I T H I N F O T A I N M E N T

    C E N T E R S

    Many cars now featureinfotainment centersadding connectivity ANDdistractions.

    By 2015, GM and AT&T sayChevys, Buicks, GMCs and

    Cadillacs will be equipped with4G LTE wireless.

    Apple will add Sirito Chevy Spark& Sonics as will BMW, Hondaand Hyundai!

    Will this increase pre-occupationwith navigational screens and

    other communications??

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    RISK #1: TRANSPORTATION T H E F I G H T O V E R S P E C T R U M

    Soon, cars will be able to have vehicle-2-vehicle communication

    By 2019, DSRC (Dedicated Short-Range Communications) could be a standard

    feature in many cars, allowing for direct V2V interaction

    The good: NHTSA predicts communication systems can cut 81 % of crashes

    Automatic toll paymentAbility to re-route traffic, lessen congestion and improving energy

    efficiency

    The bad: will wi-fi win out over DSRC in spectrum battle? Could DSRC/computing

    cars be interrupted as they pass local wi-fi areas, causing potential traffic

    crashes?

    And : wi l l cou ntr ies/commu nit ies face upd at ing traf f ic systems? And howwil l this be paid for?

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    RISK #2: HEALTHS A V I N G L I V E S B U T AT W H A T C O S T ?

    Ubi-computing should spur medical advances that save lives.

    Example: a person with an implanted RID chip could trigger an alert

    when experiencing a heart attack without doing anything!

    Q: How many wireless users wi l l allow

    cont inuous mon i tor ing?

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    RISK #3: EMPLOYMENTWill History Repeats Itself ??

    Since 2000, online news sources have dramatically

    decreased media employment

    5G could displace workers in medicine, public safety and law enforcement!!

    (In US alone, public safety costs half a trillion a year! 15-20% reduction would save billions!!

    Imagine governments forced with continuing revenue cuts tempted toslash thousands of jobs!!

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    SAFE AMERICAS

    INITIAL REALIZATION

    While Tech Industry focuses on delivering 5G, someone (other thanGovernments!) needs to look at the implications on the societalside!!!

    recognizing that 5Gs societal impact could be more severe thanthe Internets introduction, study (& then action) needs to beginnow!

    This is not a North America problem its a GLOBAL ISSUE!!

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    THE WORLDSAFE NETWORK: ITS ROLE

    Who is thinking about these issues? And, how will we address them?

    These issues require advanced socialresearch. WorldSafe is poised to research& address them exploring gaps in social planning.

    By 2018, 5G implementation will shift from a technologicalperspective to

    a socio logicalperspective .

    WorldSafe/Safe America will look at

    integrating this technologys advances

    while minimizing negative outcomes

    and also stressing safety gains.

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    OUR APPROACH

    1. Study the issues / determine pivotal factors

    2. Form an international task force to dialogue on key elements3. Monitor public policy

    4. Conduct research on attitudes, acceptance to new features of 5G

    5. Create strategies & messages to address key behaviors

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    NEXT STEP: 5G TASK FORCE

    Co-located in Dresden and Atlanta, its initial goals are:

    1. To study 5Gs impact on infrastructure

    o Study traffic systems to determine what should be done

    o Examine how advanced sprinkler systems might impact (eliminate) public safety

    positions

    o Suggest where savings might be reallocated

    2. Prepare people and systems for changes ahead

    3. Suggest refinements & safeguards (medicine, EMTs, police, fire, 911, etc.)

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    CHANGING PERSPECTIVES

    Yesterdays Education Authority: Teachers

    Today/Tomorrows: Google

    Yesterdays Competitors: GM, Toyota, Ford

    Tomorrows Competitors: Wi-Fi (Cisco, Qualcomm) vs. Auto Alliance (GM, Toyota,Ford)

    2-4Gs unexpected impact: Texting, while driving / cyber bullying

    5Gs potential impact: Life-saving ubiquitous computing interrupted(in Vehicle-2-vehicle communications as it passes a

    Starbucks)

    or Or having private data on cloud hacked; and identities

    revealedvia visual recognition software (problems for CIA, FBI, etc.)

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