CHILDHOOD INJURY PREVENTION CONFERENCE 2013 1

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 2

Making Your Dreams a Reality Through Fundraising

John CampbellDirector of Development & Strategic Partnerships

Safe Kids Worldwide

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 3

Defining Safe Kids Worldwide’s Goals

• Child safety is our universal priority.

• Even with a 55% reduction in child deaths from preventable injury over the past 25 years, over 9,000 children in the U.S. die every year from such injuries, and over 1 million kids are lost worldwide.

• But we can change this. And our goal is to do just that.

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 4

Creating Strategies to Reach Our Goals

• In order to dramatically reduce the number of childhood deaths from unintentional injuries, Safe Kids developed a Strategic Plan (2012-2015) to:

• Reach more children

• Strengthen US programs

• Become the go-to safety partner for parents and caregivers

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 5

SKW Helping You Reach Your Goals

• We merged Safe Kids USA and Safe Kids Worldwide into one organization – and one unified voice.

• We rebranded and created a new website.

• We created Safe Kids Day as a vehicle for coalitions to raise funds and build capacity.

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 6

Defining YOUR Goals

• If money were no object, what would you like to do to help reduce the number of children dying from preventable injuries?

• Don’t think about the “how” – think about the dream you have, and then put one foot in front of the other, staying focused on that goal.

CHILDHOOD INJURY PREVENTION CONFERENCE 2013

Developing a Funding Strategyfor Changing Times

Pamela FairBA, Communications

Safe Kids Columbus Program SupervisorPublic Information Officer/Media Specialist

Risk CommunicatorWest Central Health District

Columbus, GA

CHILDHOOD INJURY PREVENTION CONFERENCE 2013

Funding – Peaks and Valley’s

2001-02

2002-03

2003-04

2004-05

2005-06

2006-07

2007-08

2008-09

2009-10

2010-11

2011-12

2012-13

2013-14

$0.00

$20,000.00

$40,000.00

$60,000.00

$80,000.00

$100,000.00

$120,000.00

Safe Kids Columbus, GA Annual Revenue

AFLACUWAnnual Revenue

Years

Tota

l Ann

ual R

even

ue

CHILDHOOD INJURY PREVENTION CONFERENCE 2013

Spotlight on 3 Key Funding Partners

The Medical Center Hospital • Initial Partner• Indigent Care Funds• Power of Data• New CEO/Starting Over• Trauma Center

CHILDHOOD INJURY PREVENTION CONFERENCE 2013

Spotlight on 3 Key Funding Partners

• That Application - Goodness Sakes Alive!

• Process – Long, Tedious, Worth it!

• New Partner Power

CHILDHOOD INJURY PREVENTION CONFERENCE 2013

• A Volunteer’s Reference• Local Safe Kids - Community Credibility• Local Presence• We ARE the Experts• Meeting Mutual Needs

Spotlight on 3 Key Funding Partners

CHILDHOOD INJURY PREVENTION CONFERENCE 2013

Local Boards & Fundraising

1998 Now

Join our Team! Safe Kids Brand – Good Fit?

Credibility Connected to…

Professionalism Individuals

Enforcement Organizations, Groups

Access to local City/Public Services Funding Streams (United Way, Jr. League)

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 13

Building Strong Donor Relationships

Linda K. Brees, MS, DirectorChildren’s Advocacy/Safe Kids Upstate

Greenville, South Carolina

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 14

History of Safe Kids Upstate

• Began in 1994• Small Department Operational Budget, less than

$100,000• 1.5 FTE’s• No Philanthropic Support

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 15

Safe Kids Upstate Today

• Departmental Budget of over $500,000.00 per year

• 16.5 FTE’s in Advocacy (7 fulltime SKU)• Philanthropic Support over 19 years of

$3,000,000

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 16

How and Why Did This Success Occur?

• Unique positioning of Safe Kids Upstate into Mission of Healthcare System and Leadership Metric

• Children’s Hospital Development Council• Community Awareness and Networking

• Essential Partnerships within System and in CommunityAND……….

Donor Relationships

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 17

Growth of Philanthropic Support

1995 2000 2001 2002 2003 2007 2008 2009 2010 2011 20120

100000

200000

300000

400000

500000

600000

Sponsorship Dollars Year

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 18

C.A.R.E.S. Model

Community Awareness and

Relationships Enhanced

through Stewardships

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 19

Development of Sponsorship Levels

• Program Sponsor—Bradshaw• $100,000.00 each year for 5 years

• Initiative Sponsors• “At Home” – ReMax Real Estate - $25,000.00• “At Play” – Walmart - $25,000.00• “At School” – Michelin North America - $25,000.00• “On the Way” – Kohl’s Cares - $100,000.00

• Expansion Counties $75,000.00 to $100,000.00 each year Oconee Medical Center Partnership and Clemson University and Children’s Miracle Network

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 20

Sponsor Benefit

• Connection to Success

• Merging of Mission and Visions

• Marketing/Community Benefit

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 21

In Summary

• It is our responsibility as Safe Kids Coalition Leaders to provide the essential energy, expertise, enthusiasm, and overall buy-in to make building donor relationships successful

• Use every opportunity possible to be seen and heard and share your passion and story about injury prevention

• Connect with your lead Organization’s Mission and Vision: Do not Operate your services in a silo

• Don’t be afraid to ask for the stars…I did and got them

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 22