malaysiakini’s digital ... - events.wan-ifra.org · 2013 #ge13 2008 #ge12 2003 #ge11 2002 past 10...
TRANSCRIPT
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Malaysiakini’s digital subscription journey
Sean Ho
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102
4
90%
5
Staff (65 from Editorial)
Languages
Domestic politics
General Elections
Organisation
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5M
100K
24K
30%
Unique readers (Oct 2018)
Registered readers (Metered)
Paying subscribers
Subscription revenue
Subscriptions
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2018 #GE14
2013 #GE13
2008 #GE12
2003 #GE112002
PAST 10 YEARS
Subscription Revenue
2015 #Bersih4 Rally
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How we started
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1998
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November 1999
● Strong need for alternative media
● Internet boom in the late 90’s
● Zero internet censorship
● Co-founders Steven Gan &Premesh Chadran
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1999 - 2000
● 100,000 readers in the first 8 months
● Dotcom crash came in 2000
● Zero demand for online advertising
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Digital subscription introduced in 2002
● Targeted 10% of 100,000 readers
● We got 1%(1,000 subscribers)
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Consistent Branding
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CAMPAIGN
Keep Malaysiakini Independent
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CAMPAIGN
Mission Stories
MISSION STORY
MISSION STORY
MISSION STORY MISSION STORY
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Content & Engagement
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CONTENT & ENGAGEMENT
Yoursay
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CONTENT & ENGAGEMENT | 2018
Kini News Lab
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FUNDRAISING | NOV 2013
Buy a Brick: USD400K
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FUNDRAISING | NOV 2013
Buy a Brick: USD 400,000
● Main supporters were long-time subscribers
● Studied by London School of Economics
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FUNDRAISING | JAN 2018
Legal Defence Fund: USD 85,000 in 12 days
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Summary
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2002 2008
Revenue
Metrics
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2002 2008 2013
Revenue
Content+
Engagement
Metrics
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Loyalty
Content+
EngagementRevenue
2002 2008 20182013
Metrics
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Loyalty
Engagement
Revenue
Subscription Model
Content
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THIS YEAR
● Metered Paywall 10 free stories a month (February)
● Content Sharing with Initium, HK (June)
● Facebook Subscription (November)
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WHAT’S NEXT?
● Paywall system revamp (2019)
● Distributed Publishing & Content Syndication
● Better Data Collection & Reporting
● Events & Media School