maldives destination development strategies towards green tourism
TRANSCRIPT
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Moosa Zameer Hassan Deputy Director General. Ministry of Tourism Arts & Culture, Maldives
UNWTO High-Level Regional Conference on Green Tourism
3 May 2012, Chiang Mai, Thailand
Maldives Destination Development Strategies Towards Green Tourism
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Presentation Content
Tourism Overview National Development Targets Tourism Policies & Strategies
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Maldives Background
Indian Ocean Island Nation
2000+ years history
Settled by fishermen & travellers
1,190 islands in the archipelago
~823 km in length & over the Equator
Population: approx 325,000 (Est. DNP)
International Tourism introduced in 1972
Tourism established as the main economic activity in 10years
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Tourism Product
Nature based tourism marine eco-destination
Resort s : 101 islands
Concept “One Island - One Resort”
Extensive reefs and dive sites Abundant Marinelife 1,100 species
of reef fishes & 250+ species of corals
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Accommodation Type and Tourist Bed Capacity 2011
Resort Islands, 22,030 , 81.9%
Hotels, 1,603 , 6.0%
Guest Houses, 659 , 2.5%
Vessels, 2,514 , 9.3%
Marina 90
0.36%
Source: Ministry of Tourism, Arts & Culture , Maldives 2011
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Tourist Arrivals & Bed Capacity (Est. 2012)
-
5,000
10,000
15,000
20,000
25,000
30,000
-
200,000
400,000
600,000
800,000
1,000,000
1,200,0001
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Bed Capacity
Tourist Arrivals
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Major Markets 2011
China UK Germany Italy Russia France
Arrivals 198,655 104,508 90,517 83,088 63,936 59,694
%Share 21.3 11.2 9.7 8.9 6.9 6.4
0
50,000
100,000
150,000
200,000
250,000
Europe 57.7%
Asia Pacific 37.5%
Americas 2.5%
Middle East 1.6%
Africa 0.7%
Source: Ministry of Tourism, Arts & Culture , Maldives 2011
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Purpose by Percentage of Visitors 2011
Holiday, 64
Honeymoon, 20
Diving, 10
Business, 2
Wedding, 1
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National Development Targets
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Promote Blue Economy in the context of Sustainable Development of Island States; environment & vulnerabilities
National Development Targets
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National Development Targets
Maldives Carbon Neutral vision for 2020
Reduce electricity emissions by 80%
Target to generate 60% of electricity via solar power by 2020 Remaining 40% by wind and biomass,
diesel remaining as back-up
Maldives lead Cartagena Group of island states/ Dialogue for Progressive Action
GHG reduction Plan
GHG emission reduction and HCFC phase-out by 2020
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National Development Targets
Conservation targets Establishment of Biosphere
Reserve
Increase Marine Protected Areas annually
BACF established
CITES adoption by end 2012
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National Development Targets
Waste Management targets Establish Sustainable Regional WM Centres throughout
Maldives
1 province in 2012 (ie. 4 atolls, 46 islands and 14 tourist resorts)
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Tourism Policies & Strategies
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Maldives Tourism Vision
Maldives to be the best example of sustainable tourism development –
A nation with an economically profitable tourism industry in harmony with its; Natural environment Cultural resources Values of people
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Tourism Policy Objectives
Sustainable growth & development of the sector Attain equitable distribution Facilitate investment Community inclusion Promote public private partnerships Product & Market Diversification Maintain destination competitiveness
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Sector Planning (Strategic & Master planning)
First Tourism Master Plan (1984-1993) Dev concepts, minimal regulations (Laissez Faire Model) & tourism tax levy
Second Tourism Master Plan (1996-2005) Harmonizing dev., Set zoning and expansion targets
Third Tourism Master Plan (2007-2011) Taking tourism to people, equitable tax regime and lease period extension
Fourth Tourism Master Plan (To be formulated in 2012)
Maldives Tourism Strategies
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Carrying Capacity Standards for Resort islands Maximum built Area of resort islands
<30% of land area
Minimum 5 linear meters of Beach for each guest room built
Beach oriented rooms and setback from vegetation line required
Maldives Tourism Strategies
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Building Standards Building height limited to 2 storey
Conceal of buildings in the natural vegetation
Coral stone use restrictions in building
Restrictions on shoreline obstruction
Maldives Tourism Strategies
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Maldives Tourism Strategies
Tourism Adaptation to Climate Change By 2013 adaptation measures
identified
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Maldives Tourism Strategies
Harmonise Development through Standards
Environmental Impact Assessment mandatory
Restrictions on shoreline obstruction
Waste management facility requirements
Sewage treatment requirement
Groundwater use restriction & Water conservation
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Maldives Tourism Strategies
Nature Conservation
Protection of Tourist Dive Sites (33MPA’s)
Species protection, conservation and Research (70 bird sp, whales, dolphins, sharks)
Prohibited fishing from tourist resort islands
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Maldives Tourism Strategies
Operational Service Standards Quality controls and standards
Monitoring of tourist facilities
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Maldives Tourism Strategies
Self Regulation Technological Solutions
RE (70kW PV power plant, Hybrid systems)
Waste & Water Management
Whale & Dolphin watching guidelines
Whale shark watching guidelines
Corporate Social Responsibility
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Maldives Tourism Strategies
Vision to be a Premium Marine Eco-Destination
Green Marketing & Branding
Destination Branding
Green Product Development & Marketing
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Thank You