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    Malta

    2011Travel & Tourism

    economic impacT

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    CHAIRMAN:

    Georey J W KentFounder & Executive ChairmanAbercrombie & Kent

    VICE CHAIRMEN:

    Jean-Claude BaumgartenVice ChairmanWorld Travel & Tourism Council

    Edouard EttedguiGroup Chie ExecutiveMandarin Oriental Hotel Group

    Sir Maurice Flanagan KBEExecutive Vice ChairmanEmirates Airline & Group

    Michael FrenzelChairman o the Executive Board

    TUI AG

    Mark HarmsChairman & CEOGlobal Leisure Partners

    Stephen P HolmesChairman & CEOWyndham Worldwide

    Manredi Leebvre DOvidioChairmanSilversea Cruises

    Brett TollmanPresident & Chie ExecutiveThe Travel Corporation

    EXECUTIVE COMMITTEE:

    Marilyn Carlson NelsonChairmanCarlson

    Je ClarkePresident & CEOTravelport

    Andrew CosslettCEOInterContinental HotelsGroup PLC

    Qiang DuanChairmanBeijing Tourism Group

    Sebastin EscarrerVice ChairmanSol Meli

    Manuel Fernando Esprito SantoChairmanRioorte Investments SA

    Denis HennquinCEOAccor

    Pansy HoManaging DirectorShun Tak Holdings Limited

    James HoganCEOEtihad Airways

    Hubert JolyPresident, CEO & DirectorCarlson

    Richard R KelleyChairmanOutrigger Enterprises Group

    Tom KleinPresidentSabre Holdings

    Gerald LawlessExecutive ChairmanJumeirah Group

    Jabu MabuzaCEOTsogo Sun Group

    J W Marriott, JrChairman & CEOMarriott International, Inc

    Alan Parker CBEChie ExecutiveWhitbread PLC

    Christopher J Nassetta

    President & CEOHilton Worldwide

    Charles PetruccelliPresident Global Travel ServicesAmerican Express Company

    Christopher Rodrigues CBEChairmanVisitBritain

    Jerey C RutledgeChairman & CEOTravel Guard Worldwide, Inc

    Arne M SorensonPresident & COOMarriott International, Inc

    Jyotsna SuriChairperson & Managing DirectorBharat Hotels Ltd

    GLOBAL MEMBERS:

    Talal Al BaharChairman & Managing DirectorIFA Hotels & Resorts

    Mohammed Al HabbaiCEODubailand

    Ted J BalestreriChairman & CEOCannery Row Company

    Simn P BarcelCEOBarcel Corporatin Empresarial

    Raymond BicksonManaging DirectorTaj Hotels, Resorts and Palaces

    Rattawadee BualertPresidentlebua Hotels & Resorts Co, Ltd

    Gabriele BurgioChairman & CEONH Hoteles

    Chris J Cahill

    COOFairmont Raes HotelsInternational

    Alexandre ChemlaPresidentAltour

    Feng ChenChairman o the BoardHNA Group

    Rong ChenCEOCITS, Head Ofce

    Jim ComptonExecutive Vice President &Chie Revenue OfcerUnited Airlines

    Pier Luigi FoschiChairman & CEOCosta Cruises

    Arthur de HaastGlobal Chie Executive OfcerJones Lang LaSalle Hotels

    Andy HarrisonChie ExecutiveWhitbread Plc

    Raimund HoschPresident & CEOMesse Berlin GmbH

    Stephen P. JoycePresident & CEOChoice Hotels International

    Miltos KambouridesManaging PartnerDolphin Capital Partners

    Dara KhosrowshahiPresident & CEOExpedia Inc

    Sir Nigel KnowlesCo-CEO

    DLA Piper

    RK Krishna KumarVice ChairmanTaj Hotels, Resorts & Palaces

    Hans LerchVice Chairman & CEOHotelplan Holding Ltd

    Yi LiuPresidentBeijing Tourism Group

    Luis MarotoCEOAmadeus IT Group SA

    Richard MortimoreManaging DirectorReed Travel Exhibitions

    Jim MurrenCEOMGM Resorts International

    Jerry NoonanCo-leader, Global Hospitality& Leisure PracticeSpencer Stuart

    Deepak OhriChie Executive Ofcerlebua Hotels & Resorts Co, Ltd

    Frits D van Paasschen

    President & CEOStarwood Hotels & ResortsWorldwide, Inc

    Andy PayneCEOWilderness Saaris

    Jean Gabriel PrsPresident & CEOMvenpick Hotels & Resorts

    Fernando PintoCEOTAP Portugal

    Alexander PleshakovCEOTransaero

    Anne PruvotSenior ExecutiveAccenture

    David RadclieChie ExecutiveHogg Robinson Group

    Marty SalenGeneral ManagerGlobal Travel &Transportation IndustryIBM

    Per SetterbergCEOGlobal Blue Group

    Jasminder SinghChairman & CEORadisson Edwardian Hotels

    Je SmisekPresident & CEOUnited Airlines

    Khalid A bin SulayemDirector GeneralDepartment o Tourism andCommerce Marketing

    Hiromi TagawaPresident & CEOJTB Corp

    Yassin K TalhouniCEOZara Investment Holding Co Ltd

    Jaume Tpies PresidentRelais & Chteaux

    Robin TauckPresidentR Tauck & Partners

    Jose Antonio Tazn Chairman o the Board

    Amadeus IT Group SA

    Jonathan M TischChairman & CEOLoews Hotels

    Matthew D UpchurchCEOVirtuoso

    Philip WolPresident & CEOPhoCusWright, Inc

    Jiwei XuHuangshan Tourism GroupChairman

    Vladimir YakushevManaging PartnerS-Group Capital Management

    Tim ZagatCo-Founder, Co-Chair & CEOZagat Survey LLC

    HONORARY MEMBERS:

    Andr JordanChairmanAndr Jordan Group

    Jonathan S Linen

    Adviser to the ChairmanAmerican Express Company

    Lord Marshall o KnightsbridgeChairmanNomura International plc

    Sir Frank Moore, AOChairmanFT Moore P/L

    Frank OlsonRetired Chairman o the BoardThe Hertz Corporation

    Grard PlissonCo-Chairman, Supervisory BoardAccor

    Carl RudermanChairmanUniversal Media

    Tommaso ZanzottoPresidentTZ Associates Ltd

    CHAIRMAN EMERITUS:

    James D Robinson IIIGeneral PartnerRRE VenturesWTTC Chairman (1990-1994)

    IMMEDIATE PAST

    CHAIRMAN:

    Vincent A WolfngtonChairmanGlobal Alliance Advisors LLCWTTC Chairman (2004-2007)

    FORMER CHAIRMEN:

    Sir Ian ProsserRetired ChairmanInterContinental HotelsGroup PLCWTTC Chairman (2001-2003)

    Harvey GolubNon-Executive ChairmanAIG IncWTTC Chairman (1996-2001)

    Robert H BurnsChairmanRobert H Burns HoldingsLimitedWTTC Chairman (1994-1996)

    PRESIDENT & CEO:

    David Scowsill

    14 February 2011

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    David Scowsill

    President & CEO

    World Travel & Tourism Council

    Geoffrey J W Kent

    Chairman, World Travel & Tourism Council and

    Chairman & CEO, Abercrombie & Kent

    1

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    CONTENTS

    0 Ky F

    D h b T & T 4

    T & T b GDp 5

    T & T b y 6

    7

    Df T & T 8

    y k 0 (Absolute Contribution) 9

    y k 0 (Relative Contribution) 0

    y k 0-0 (10-year Real Growth per annum)

    sy Tb (Estimates and Forecasts)

    sy Tb (Economic Contribution of Travel & Tourism) -4

    Gy 5

    TH pT F T & Ts

    s F T s THsD, pDD s s KWDGD

    1-2 Queen ictoria Terrace, sovereign ourt, ondon 1W 3H, K

    Tel: +44 (0) 0 748 8007. Fax: +44 (0) 0 7488 008. mail: q@w.. www.w.2

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    GDP: Direct Contribution4.5%

    GDP: Total Contribution4.3%

    Employment: Direct Contribution2.3%

    Employment: Total Contribution2.0%

    Visitor Exports4.7%

    Investment4.6%

    105 107

    ABSOLUTE GROWTHsize forecast

    Direct Indirect Induced

    MALTA

    Total Contribution of Travel & Tourism to GDPBreakdown of Travel & Tourism's Total Contribution to GDP and

    Employment 2011

    The total contribution of Travel &Tourism to GDP, including its wider economic impacts, is forecast

    to rise by 4.3% pa from EUR1,613.6mn (25.4% of GDP) in 2011 to EUR2,463.5mn (29.0%) by

    2021.

    24

    RELATIVEcontribution to national economy

    Travel & Tourism is expected to support directly 23,000 jobs (14.0% of total employment) in 2011,

    rising by 2.3% pa to 28,000 jobs (17.0%) by 2021.

    2011 KEY FACTS

    Relative importance of Travel & Tourism's total contribution to GDP

    Travel & Tourism visitor exports are expected to generate EUR980.6mn (17.4% of total exports) in

    2011, growing by 7.1% pa (in nominal terms) to EUR1,550.0mn (18.3%) in 2021.

    The total contribution of Travel & Tourism to employment, including jobs indirectly supported by

    the industry, is forecast to rise by 2.0% pa from 42,000 jobs (26.1% of total employment) in 2011 to

    51,000 jobs (30.8%) by 2021.

    TEL: +44 (0) 20 7481 8007 . FAX: +44 (0) 20 7488 1008 . [email protected] . www.wttc.org

    GDP (2011 EURmn)

    2011 World Travel & Tourism Council

    2011 EURmn

    = Total contribution of Travel

    & Tourism

    Employment ('000)

    1-2 QUEEN VICTORIA TERRACE, SOVEREIGN COURT, LONDON E1W 3HA, UK

    The direct contribution of Travel &Tourism to GDP is expected to be EUR823.7mn (13.0% of total

    GDP) in 2011, rising by 4.5% pa to EUR1,280.2mn (15.1%) in 2021 (in constant 2011 prices).

    Average real growth pa

    2011-21

    Travel & Tourism investment is estimated at EUR147.3mn or 16.0% of total investment in 2011. It

    should rise by 4.6% pa to reach EUR230.1mn (or 18.6%) of total investment in 2021.

    World ranking (out of 181 countries):

    0

    500

    1,000

    1,500

    2,000

    2,500

    3,000

    2001 2003 2005 2007 2009 2011 2021

    243

    547

    824 23 13 6

    3

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    DEFINING THE ECONOMIC CONTRIBUTION OF

    TRAVEL & TOURISM

    Tourism Satellite Account: Recommended Methodological Framework (TSA: RMF 2008).

    The total contribution of Travel & Tourism includes its wider impacts (ie the indirect and induced impacts) on the economy.

    The indirect contribution includes the GDP and jobs supported by:

    The direct contribution of Travel & Tourism to GDP reflects the internal spending on Travel & Tourism (total spending

    within a particular country on Travel & Tourism by residents and non-residents for business and leisure purposes) as well as

    government 'individual' spending - spending by government on Travel & Tourism services directly linked to visitors, such as

    cultural (eg museums) or recreational (eg national parks).

    Travel & Tourism is an important economic activity in most countries around the world. As well as its direct economic impact,

    the industry has significant indirect and induced impacts. The UN Statistics Division-approved Tourism Satellite

    Accounting methodology (TSA:RMF 2008) quantifies only the direct contribution of Travel & Tourism. But WTTCrecognises that Travel & Tourism's total contribution is much greater, and aims to capture its indirect and induced impactsthrough its annual research.

    Direct Contribution

    Total Contribution

    The direct contribution of Travel & Tourism to GDP is calculated to be consistent with the output, as expressed in National

    Accounting, of tourism-characteristic sectors such as hotels, airlines, airports, travel agents and leisure and recreation services

    The direct contribution of Travel & Tourism to GDP is calculated from total internal spending by netting out the purchases

    made by the different tourism sectors. This measure is consistent with the definition of Tourism GDP, specified in the 2008

    The induced contribution measures the GDP and jobs supported by the spending of those who are directly or indirectly

    employed by the Travel & Tourism industry.

    that deal directly with tourists.

    PLEASE NOTE THAT DUE TO CHANGES IN METHODOLOGY BETWEEN 2010 AND 2011, IT IS NOT POSSIBLE TOCOMPARE FIGURES PUBLISHED BY WTTC IN 2011 WITH THE SERIES PUBLISHED IN PREVIOUS YEARS

    Government 'collective' spending, which helps Travel & Tourism activity in many different ways as it is made on behalf of

    the community at large eg tourism marketing and promotion, aviation, administration, security services, resort area

    security services, resort area sanitation services, etc;

    Domestic purchases of goods and services by the sectors dealing directly with tourists - including, for example, purchases of

    food and cleaning services by hotels, of fuel and catering services by airlines, and IT services by travel agents.

    Travel & Tourism investment spending an important aspect of both current and future activity that includes investment

    activity such as the purchase of new aircraft and construction of new hotels;

    4

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    1 All values are in constant 2011 prices & exchange rates

    The direct contribution of Travel & Tourism to GDP is expected to grow by 4.5% per annum (pa) to

    EUR1,280.2mn (15.1% of GDP) by 2021.

    Constant 2011 EURmn

    Direct Indirect Induced

    % of whole economy GDP

    Direct Indirect Induced

    The total contribution of Travel & Tourism to GDP (including wider effects from investment, the supply

    chain and induced income impacts, see page 2) is expected to be EUR1,613.6mn in 2011 (25.4% of GDP).

    It is forecast to rise by 4.3% pa from EUR2,463.5mn by 2021 (29.0% of GDP).

    Malta: Direct Contribution of Travel & Tourism to GDP

    TRAVEL & TOURISM'S CONTRIBUTION TO GDP1

    Malta: Total Contribution of Travel & Tourism to GDP

    The direct contribution of Travel & Tourism to GDP is expected to be EUR823.7mn in 2011 (13.0% of

    GDP). This primarily reflects the economic activity generated by industries such as hotels, travel agents,airlines and other passenger transportation services (excluding commuter services). But it also includes, for

    example, the activities of the restaurant and leisure industries directly supported by tourists.

    % of whole economy GDP

    Constant 2011 EURmn

    0.0

    5.0

    10.0

    15.0

    20.0

    25.0

    30.0

    35.0

    2011 2021

    0

    200

    400

    600

    800

    1,000

    1,200

    1,400

    2001 2003 2005 2007 2009 2011 2021

    0.0

    2.0

    4.0

    6.0

    8.0

    10.0

    12.0

    14.0

    16.0

    2001 2003 2005 2007 2009 2011 2021

    0

    500

    1,000

    1,500

    2,000

    2,500

    3,000

    2011 2021

    5

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    '000 % of whole economy employment

    % of whole economy employment

    Direct Indirect Induced Direct Indirect Induced

    By 2021, Travel & Tourism will account for 28,000 jobs directly, an increase of 5,000 (25.1%) over the next

    ten years.

    Travel & Tourism is expected to generate 23,000 jobs directly in 2011 (14.0% of total employment). This

    includes employment by hotels, travel agents, airlines and other passenger transportation services

    TRAVEL & TOURISM'S CONTRIBUTION TO

    EMPLOYMENT

    Malta: Direct Contribution of Travel & Tourism to Employment

    Malta: Total Contribution of Travel & Tourism to Employment

    The total contribution of Travel & Tourism to employment (including wider effects from investment, the

    supply chain and induced income impacts, see page 2) is expected to be 42,000 jobs in 2011 (26.1% of total

    employment). By 2021, Travel & Tourism is forecast to support 51,000 jobs (30.8% of total employment), an

    increase of 2.0% pa over the period.

    (excluding commuter services). It also includes, for example, the activities of the restaurant and leisure

    industries directly supported by tourists.

    '000

    0.0

    2.0

    4.0

    6.0

    8.0

    10.0

    12.0

    14.0

    16.0

    18.0

    2001 2003 2005 2007 2009 2011 2021

    0

    10

    20

    30

    40

    50

    60

    2011 2021

    0

    5

    10

    15

    20

    25

    30

    2001 2003 2005 2007 2009 2011 2021

    0.0

    5.0

    10.0

    15.0

    20.0

    25.0

    30.0

    35.0

    2011 2021

    6

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    Constant 2011 EURmn mn Foreign visitor exports as % of total exports

    Foreign visitor exports (LHS) Foreign tourist arrivals (RHS)

    Constant 2011 EURmn

    1All values are in constant 2011 prices & exchange rates

    Travel & Tourism is expected to attract capital investment of EUR147.3mn, rising by 4.6% pa to

    EUR230.1mn.

    Visitor exports are a key component of the direct contribution of Travel & Tourism. Malta is expected to

    attract 1,492,000 international tourist (overnight visitor) arrivals in 2011, generating EUR980.6mn in visitorexports (foreign visitor spending, including spending on transportation).

    Travel & Tourism capital investment as % of wholeeconomy capital investment

    By 2021, international tourist arrivals are forecast to total 2,049,000, an increase of 3.2% pa generating

    expenditure of EUR1,550.0mn.

    VISITOR EXPORTS1

    Malta: Capital Investment in Travel & Tourism

    Malta: Visitor Exports and International Tourist Arrivals

    This means that Travel & Tourisms share of total national investment will rise from 16.0% in 2011 to 18.6%

    in 2021.

    INVESTMENT

    0

    200

    400

    600

    800

    1,000

    1,200

    1,400

    1,600

    1,800

    2001 2003 2005 2007 2009 2011 2021

    0

    0.5

    1

    1.5

    2

    2.5

    0.0

    5.0

    10.0

    15.0

    20.0

    25.0

    2001 2003 2005 2007 2009 2011 2021

    0

    50

    100

    150

    200

    250

    2001 2003 2005 2007 2009 2011 2021

    0.0

    2.0

    4.0

    6.0

    8.0

    10.0

    12.0

    14.0

    16.0

    18.0

    20.0

    2001 2003 2005 2007 2009 2011 2021

    7

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    Direct 51.0%

    Indirect 33.9%

    Induced 15.0%

    a)

    b)

    c)

    1 All values are in constant 2011 prices & exchange rates

    Investment: 7.3%

    Indirect is the sum of:

    The Travel & Tourism industry contributes to

    GDP and employment in many ways as detailedon page 2.

    The total contribution of Travel & Tourismto GDP is nearly twice as large as its directcontribution.

    Government collective: 8.3%

    Supply chain: 18.3%

    DIFFERENT COMPONENTS OF TRAVEL & TOURISM1

    Leisure travel spending (inbound and domestic) is

    expected to generate 91.5% of direct Travel &

    Tourism GDP in 2011 compared with 8.5% for

    business travel spending.

    Malta: Travel & Tourism's Direct Contribution to GDP -

    Business vs Leisure, 2011

    Malta: Breakdown of Travel & Tourism's Total Contribution

    to GDP, 2011

    Leisure travel spending is expected to total

    EUR1,050.8mn in 2011, rising to

    EUR1,625.2mn in 2021.

    Business travel spending is expected to total

    EUR97.1mn in 2011, rising to EUR158.8mn in

    2021.

    Domestic travel spending is expected to generate

    14.6% of direct Travel & Tourism GDP in 2011

    compared with 85.4% for visitor exports. (ie

    foreign visitor spending or international tourism

    receipts).

    Foreign visitor spending 85.4% Domestic spending 14.6%

    Leisure spending 91.5% Business spending 8.5%

    Malta: Travel & Tourism's Direct Contribution to GDP -

    Domestic vs Foreign, 2011

    Domestic travel spending is expected to total

    EUR167.4mn in 2011, rising to EUR234.0mn

    in 2021.

    Visitor exports are expected to total

    EUR980.6mn in 2011, rising to EUR1,550.0mn

    in 2021.

    b

    a

    c

    8

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    COUNTRY RANKINGS, 2011

    WTTC League Table Extract: Absolute Contribution

    Travel & Tourism's Direct Contribution to GDP Travel & Tourism's Total Contribution to GDP2011 2011

    (US$bn) (US$bn)

    4 France 97.07 4 France 227.88

    5 Spain 68.36 5 Spain 191.67

    8 Italy 64.29 8 Italy 170.49

    13 Turkey 29.17 16 Turkey 71.48

    World Average 15.68 World Average 47.43

    26 Greece 15.68 22 Greece 43.90

    38 Morocco 8.30 42 Morocco 17.82

    56 Tunisia 3.86 50 Lebanon 13.52

    57 Lebanon 3.77 62 Tunisia 7.9882 Cyprus 1.37 76 Cyprus 4.15

    96 Malta 1.02 105 Malta 2.00

    2011 2011

    ('000) ('000)

    13 France 1148.7 15 France 2615.7

    16 Morocco 918.4 16 Spain 2344.4

    18 Italy 853.4 18 Italy 2209.7

    World Average 795.6 World Average 2002.3

    29 Turkey 503.3 20 Morocco 2000.6

    30 Spain 490.6 22 Turkey 1873.5

    40 Greece 332.4 40 Greece 767.9

    46 Tunisia 245.9 54 Tunisia 509.4

    73 Lebanon 121.9 60 Lebanon 431.7

    127 Cyprus 27.0 125 Cyprus 76.6

    132 Malta 22.6 142 Malta 42.0

    Travel & Tourism Investment Visitor Exports2011 2011

    (US$bn) (US$bn)

    8 Italy 15.75 3 Spain 57.59

    9 Spain 15.69 4 France 53.98

    10 France 15.33 6 Italy 42.84

    17 Turkey 8.91 12 Turkey 22.87

    20 Greece 7.41 22 Greece 14.76

    World Average 3.60 36 Lebanon 8.7837 Morocco 3.19 37 Morocco 8.34

    57 Lebanon 1.25 World Average 6.44

    63 Tunisia 0.93 57 Tunisia 3.53

    89 Cyprus 0.33 62 Cyprus 2.74

    119 Malta 0.18 90 Malta 1.22

    selected are those that offer a similar tourism product and compete for tourists from the same set of origin markets.

    These tend to be, but are not exclusively, geographical neighbours.

    The tables on pages 9-11 provide provide brief extracts from the full WTTC Country League Table Rankings,

    highlighting comparisons with competing destinations as well as with the world average. The competing destinations

    Travel & Tourism's Direct

    Contribution to Employment

    Travel & Tourism's Total

    Contribution to Employment

    9

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    COUNTRY RANKINGS, 2011

    WTTC League Table Extract: Relative Contribution

    Travel & Tourism's Direct Contribution to GDP Travel & Tourism's Total Contribution to GDP2011 2011

    % share % share

    14 Malta 12.99 15 Lebanon 33.84

    21 Lebanon 9.45 24 Malta 25.44

    22 Morocco 9.07 32 Morocco 19.47

    25 Tunisia 8.25 33 Cyprus 18.25

    40 Cyprus 6.03 37 Tunisia 17.04

    46 Greece 5.64 40 Greece 15.79

    52 Spain 5.13 50 Spain 14.39

    World Average 5.12 World Average 13.87

    70 Turkey 4.07 81 Turkey 9.9872 France 3.87 86 France 9.10

    91 Italy 3.24 90 Italy 8.59

    2011 2011

    % share % share

    15 Malta 14.0 16 Lebanon 32.2

    21 Lebanon 9.1 22 Malta 26.1

    24 Greece 8.0 31 Cyprus 19.6

    25 Morocco 8.0 32 Greece 18.4

    27 Tunisia 7.5 35 Morocco 17.3

    36 Cyprus 6.9 43 Tunisia 15.5

    World Average 5.2 World Average 13.6

    62 France 4.5 53 Spain 12.7

    77 Italy 3.7 74 France 10.2

    113 Spain 2.6 80 Italy 9.7

    131 Turkey 2.2 93 Turkey 8.1

    Travel & Tourism Investment Visitor ExportsContribution to Capital Investment 2011 Contribution to Exports 2011

    % share % share

    23 Malta 15.97 34 Lebanon 32.05

    26 Greece 14.26 40 Morocco 26.11

    32 Morocco 11.35 43 Greece 22.78

    39 Lebanon 10.18 48 Cyprus 20.64

    56 Tunisia 8.44 54 Malta 17.88

    World Average 8.27 58 Tunisia 15.6271 Cyprus 7.02 59 Spain 15.50

    78 Turkey 6.38 72 Turkey 12.61

    94 Spain 5.40 97 France 8.13

    121 Italy 4.08 98 Italy 8.08

    143 France 3.03 World Average 5.75

    Travel & Tourism's Direct

    Contribution to Employment

    Travel & Tourism's Total

    Contribution to Employment

    10

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    COUNTRY RANKINGS, 2011 - 2021

    WTTC League Table Extract: 10-year Real Growth per annum

    Travel & Tourism's Direct Contribution to GDP Travel & Tourism's Total Contribution to GDP2011 - 2021 2011 - 2021

    (10-year real growth % pa) (10-year real growth % pa)

    25 Morocco 6.2 43 Morocco 5.7

    91 Cyprus 4.8 98 Cyprus 4.5

    101 Malta 4.5 105 Turkey 4.3

    World Average 4.4 107 Malta 4.3

    113 Lebanon 4.3 110 Lebanon 4.3

    119 Turkey 4.2 World Average 4.1

    122 Greece 4.0 120 Greece 4.0

    156 Tunisia 2.9 145 Tunisia 3.1

    161 Italy 2.6 169 Italy 2.0166 France 2.4 177 France 1.6

    180 Spain 1.1 179 Spain 1.1

    2011 - 2021 2011 - 2021

    (10-year real growth % pa) (10-year real growth % pa)

    31 Morocco 3.6 50 Morocco 3.1

    71 Turkey 2.7 World Average 2.2

    95 Malta 2.3 94 Greece 2.1

    101 Cyprus 2.1 101 Malta 2.0

    112 Lebanon 1.9 105 Cyprus 1.8

    World Average 1.9 107 Lebanon 1.8

    116 Greece 1.9 114 Turkey 1.7

    127 Italy 1.6 144 Italy 1.0

    139 France 1.4 150 France 0.5

    153 Spain 0.8 154 Spain 0.3

    168 Tunisia 0.0 160 Tunisia 0.0

    Travel & Tourism Investment Visitor Exports2011 - 2021 2011 - 2021

    (10-year real growth % pa) (10-year real growth % pa)

    22 Turkey 6.8 26 Morocco 6.7

    64 Cyprus 5.5 52 Greece 5.9

    World Average 5.4 87 Cyprus 4.9

    88 Morocco 4.8 93 Malta 4.7

    89 Spain 4.7 World Average 4.3

    94 Malta 4.6 117 Lebanon 4.1102 Lebanon 4.4 141 Turkey 3.3

    133 Greece 3.5 154 France 2.5

    144 Tunisia 3.0 156 Italy 2.5

    150 France 2.9 163 Spain 2.2

    168 Italy 1.7 172 Tunisia 1.7

    Travel & Tourism's Direct

    Contribution to Employment

    Travel & Tourism's Total

    Contribution to Employment

    11

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    ESTIMATES AND FORECASTS

    2011

    EURmn1

    EURmn1

    Direct contribution to GDP 823.7 13.0 12.9 1,280.2 15.1 4.5

    Total contribution to GDP 1,613.6 25.4 11.1 2,463.5 29.0 4.3

    Direct contribution to employment4

    23 14.0 11.5 28 17.0 2.3

    Total contribution to employment4

    42 26.1 9.8 51 30.8 2.0

    Visitor exports 980.6 17.4 14.1 1,550.0 18.3 4.7

    Domestic spending 147.8 2.3 6.9 206.9 2.4 3.4

    Leisure spending 1,050.8 16.6 11.9 1,625.2 19.2 4.5

    Business spending 97.1 1.5 25.1 158.8 1.9 5.0

    Capital investment 147.3 16.0 13.0 230.1 18.6 4.6

    12011 constant prices & exchange rates; 22011 real growth adjusted for inflation (%); 32011-2021 annualised real growth adjusted for inflation (%); 4'000 jobs

    US$bn1

    US$bn1

    Direct contribution to GDP 554.5 2.8 2.7 748.2 2.9 3.0

    Total contribution to GDP 1,535.3 7.7 1.8 1,999.9 7.8 2.6

    Direct contribution to employment4

    9,709 2.6 1.3 11,153 3.0 1.4

    Total contribution to employment4

    28,058 7.7 0.3 30,338 8.1 0.8

    Visitor exports 487.2 6.0 5.9 683.1 5.0 3.4

    Domestic spending 654.2 3.3 0.7 879.8 3.4 2.9

    Leisure spending 914.1 4.6 2.6 1,246.0 4.8 3.1

    Business spending 249.0 1.2 3.8 342.6 1.3 3.2

    Capital investment 144.1 3.8 4.6 214.2 3.9 3.9

    12011 constant prices & exchange rates; 22011 real growth adjusted for inflation (%); 32011-2021 annualised real growth adjusted for inflation (%); 4'000 jobs

    WORLDWIDE US$bn1

    US$bn1

    Direct contribution to GDP 1,850 2.8 4.5 2,861 2.9 4.2

    Total contribution to GDP 5,991.9 9.1 3.9 9,226.9 9.6 4.2

    Direct contribution to employment4

    99,048 3.4 3.0 120,427 3.6 2.0

    Total contribution to employment4

    258,592 8.8 3.2 323,826 9.7 2.3

    Visitor exports 1,163 5.7 5.5 1,789 4.7 4.3

    Domestic spending 2,637 4.0 3.8 4,128 4.3 4.3

    Leisure spending 2,963 4.5 3.8 4,604 4.7 4.3

    Business spending 899 1.4 6.1 1,402 1.5 4.3

    Capital investment 651 4.5 4.6 1,124 4.6 5.4

    12011 constant prices & exchange rates; 22011 real growth adjusted for inflation (%); 32011-2021 annualised real growth adjusted for inflation (%); 4'000 jobs

    SUMMARY TABLES

    Growth3

    % of total

    % of total

    Growth2

    Growth3

    Growth3

    2011

    % of total

    2021

    Growth22021

    MALTA

    2021

    % of totalGrowth2

    % of total

    EUROPE

    2011

    % of total

    12

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    MALTA

    (EURmn, nominal prices) 2005 2006 2007 2008 2009 2010 2011E 2021F

    1. Visitor exports 744.2 767.1 829.1 825.7 735.6 840.0 980.6 1,947.9

    2. Domestic expenditure 123.0 131.0 130.0 138.6 137.8 135.1 147.8 260.0

    3. Internal tourism consumption 880.7 912.6 973.9 981.8 891.2 993.9 1,148.0 2,241.9

    (= 1 + 2 + government individual spending)

    4. Purchases by tourism providers, -252.3 -252.9 -268.1 -276.6 -250.5 -280.7 -324.3 -633.1

    including imported goods (supply chain)

    5. Direct contribution of Travel & Tourism to GDP

    (= 3 + 4) 628.4 659.7 705.8 705.1 640.6 713.1 823.7 1,608.8

    Other final impacts (indirect & induced)

    6. Domestic supply chain 227.8 239.1 255.8 255.7 232.3 258.6 298.7 583.3

    7. Capital investment 133.7 157.2 115.4 115.5 114.0 127.5 147.3 289.2

    8. Government collective spending 92.7 99.5 101.8 119.8 122.7 129.9 136.1 235.9

    -35.2 -35.0 -26.2 -27.8 -27.2 -31.1 -35.0 -64.1

    10. Induced 189.4 193.1 199.0 208.7 208.2 221.2 242.8 442.8

    (= 5 + 6 + 7 + 8 + 9 + 10)

    Employment impacts ('000)

    20.9 20.9 21.6 21.2 19.4 20.2 22.6 28.2

    Other indicators

    14. Expenditure on outbound travel 249.8 286.7 303.4 326.7 359.7 428.2 450.8 801.7

    1,171 1,124 1,244 1,291 1,183 1,324 1,492 2,049

    Historical data for concepts has been benchmarked to match reported TSA data where available.

    THE ECONOMIC CONTRIBUTION OF

    *Concepts shown in this table align with the standard table totals as described in the 2008Tourism Satellite Account: Recommended

    Methodological Framework (TSA: RMF 2008) developed by the United Nations Statistical Division (UNSD), the Statistical Office

    of the European Communities (EUROSTAT), the Organisation for Economic Co-operation and Development (OECD) and the World

    Tourism Organization (UNWTO).

    37.0 38.3 42.0 51.139.2 39.4 39.4 39.4

    1,236.8 1,313.7 1,351.7 1,377.0

    15. International tourist (overnightvisitor) arrivals ('000)

    TRAVEL & TOURISM

    13. Total contribution of Travel &Tourism to employment

    11. Total contribution of Travel &

    Tourism to GDP

    9. Imported goods from indirectspending

    12. Direct contribution of Travel &

    Tourism to employment

    1,290.6 1,419.2 1,613.6 3,095.9

    13

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    MALTA

    GROWTH1 (%) 2005 2006 2007 2008 2009 2010 2011E 2021F 2

    1. Visitor exports -4.7 -0.1 5.0 -2.5 -12.9 10.5 14.1 4.7

    2. Domestic expenditure 7.5 3.3 -3.7 4.4 -2.8 -5.1 6.9 3.4

    3. Internal tourism consumption -3.1 0.5 3.6 -1.3 -11.3 7.9 12.9 4.5

    (= 1 + 2 + government individual spending)

    4. Purchases by tourism providers, -4.4 -2.7 3.4 1.9 -11.9 8.1 12.3 4.5

    including imported goods (supply chain)

    5. Travel & Tourism's direct contribution to GDP

    (= 3 + 4) -2.6 1.8 3.9 -2.2 -11.2 7.7 12.9 4.5

    Other final impacts (indirect & induced)

    6. Domestic supply chain -2.6 1.8 3.9 -2.2 -11.2 7.7 12.9 4.5

    7. Capital investment 23.1 14.0 -28.7 -2.1 -3.5 8.2 13.0 4.6

    8. Government collective spending -0.9 4.1 -0.7 15.2 0.1 2.5 2.3 3.3

    -65.1 -3.7 -27.3 4.0 -4.4 10.6 10.0 3.9

    10. Induced 7.0 -1.2 0.1 2.6 -2.5 2.8 7.3 3.8

    (= 5 + 6 + 7 + 8 + 9 + 10)

    Employment impacts

    -4.1 -0.2 3.4 -1.7 -8.8 4.6 11.5 2.3

    Other indicators

    14. Expenditure on outbound travel 4.6 11.3 2.8 5.4 7.6 15.2 2.9 3.5

    1.3 -4.0 10.7 3.8 -8.4 11.9 12.7 3.2

    3.0

    0.0

    -0.3

    9. Imported goods from indirectspending

    12. Direct contribution of Travel &

    Tourism to employment

    -0.1

    -6.1 3.4 9.8 2.04.2 0.4

    12005-2011 real annual growth adjusted for inflation (%); 22011-2021 annualised real growth adjusted for inflation (%)

    13. Total contribution of Travel &Tourism to employment 0.1

    15. International tourist (overnightvisitor) arrivals

    TRAVEL & TOURISM

    THE ECONOMIC CONTRIBUTION OF

    11. Total contribution of Travel &

    Tourism to GDP-8.4 6.4 11.1 4.36.9

    14

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    KY DFTs

    Travel & Tourism h y

    h wh

    h y. y

    h wh

    h h.

    Direct contribution to GDP GDp by

    h y wh ,

    h, , h

    , w h

    h y wh .

    q T & T

    ( bw) wh y h h by h ( ).

    h T s hy

    wh GDp b 6 h

    Ts: F 008.

    Direct contribution to employment h b

    jb wh h T & T y. Th

    wh y b 7

    h Ts: F 008.

    Total contribution to GDP GDp y

    by h T & T y

    ( bw).

    Total contribution to employment h b

    jb y h T & T

    y h b

    ( bw).

    DT spDG pTs

    Visitor exports wh h y by

    bh b ,

    . Th wh

    b b h Ts:

    F 008.

    Domestic Travel & Tourism spending

    wh y by h y bh

    b . - b

    hy h y

    . Th wh

    b h Ts: F 008.

    b by b

    h, b y h Ts:

    F 008 ( bw).

    Government individual spending

    -k whh

    b b y . Th

    y b

    , , y b

    . F ,

    k .

    Internal tourism consumption

    wh y by h

    y wh ,

    . Th

    b by . Th

    wh

    b 4 h Ts: F 008.

    Business Travel & Tourism spending

    b wh y by

    .

    Leisure Travel & Tourism spending

    wh y by

    .

    DT D DD pTs

    Indirect contribution h b GDp

    jb h w h :

    by y h T

    & T y. Th

    by h

    h w

    q, w

    . Th

    wh

    b 8 h Ts: F 008.

    G

    y. Th

    w

    . F ,

    , ,

    h b . Th

    wh b 9

    Ts: F 008.

    sy-h f h

    y by f h T &

    T y h .

    Induced contribution h b b

    GDp y by h wh

    y y y by T & T.

    TH DTs

    Outbound expenditure h

    y by b. Th y

    wh b b h Ts: F 008.

    Foreign visitor arrivals h b

    , -y h

    () h y.

    GLOSSARY

    15

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    Th W T & T h b h T

    & T y.

    Wh h h h h 00 T & T b,

    WTT h q w T & T.

    WTT wk w T & T h w ,

    60 jb 9% b GDp 0.

    Th wh h , , WTT h

    b wh wh q qy, h

    T & T 8 h w. bh W

    hhh b . T w - , h h, www.wttc.org

    WTT y, bhk,

    .

    h 0 y h b y b 00

    ww, , , bk, bh

    b. Hq , , wh , B, p,

    h , s, phh, w Yk s F, y 70

    -, hhy q , wh k wh wk

    ww.

    F k wb, www..,

    Jh G, , bby H, s , , X HB, K.

    T: +44 (0) 865 68900; : j@.

    16

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    WTTC CONTACTS

    David Scowsillp &

    / .@w.

    Elliott FrisbyD,

    .by@w.

    Jason NormanD, F & y sy

    j.@w.

    Olivia Ruggles-BriseD, py & h

    .b@w.

    Tony ThompsonD,

    y.h@w.

    Eva Aimable, py & h

    .b@w.

    Sarieu Caramba-Coker .b-k@w.

    Anja Eckervogt

    j.k@w.

    Susann Kruegel, py

    .k@w.

    Pamela Priest

    .@w.

    Paulina Tomczykbh -

    .zyk@w.

    Zheng Yan h

    zh.y@w.

    Nancy Cockerell, py & h

    y.k@w.

    WTTC India Initiative@w.

    2011 World Travel & Tourism Council

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    1-2 Queen ictoria Terrace

    sovereign ourtondon 1W 3H, K

    Tel: +44 (0) 0 748 8007Fax: +44 (0) 0 7488 008mail: q@w.