mammoth finds · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in...
TRANSCRIPT
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MAMMOTH FINDS Telling TxDOT’s story and Lessons for Public Relations
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The Story
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The Narrative
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Other Narratives
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So, what is PR?
Strategy
Communication
Management
Protection
Enhancement
Simple
Powerful
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How do we do it?
Know what makes the news
–Controversy
–Change
–Unique
–Unusual
–New
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What’s the point?
Know what makes your story impactful.
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What’s the one thing you want
the audience to take away
from this story?
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Get Clearance
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Don’t Be Ricky Bobby
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Our Story
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In our words
Frio Find Video
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QUESTIONS?
Media Relations
512.463.8700
@txdot
facebook.com/txdot
twitter.com/txdot
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