management communications s4

8/6/2019 Management Communications S4

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Management CommunicationsRam Mohan


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Communicating in Diverse Environment

Paying attention to the needs of others means that werecognize and accept diversity.Diversity - The cultural differences within the Indianworkforce and the worldwide marketplaceCulture -The customary traits,attitudes and behaviours of agroup of people.Ethnocentrism -The belief that one's own cultural group issuperior.Hinders communication,understanding and goodwill

between trading partners.Diversity has profound effects and poses growingchallenge for managers in organisations.Awareness of cultural differences-both internationallyand domestically- challenge at workplace.


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Communicating in Diverse Environment

Cultural Differences:In international business-cultures differ in their verbal andnon-verbal language.Very few non-verbal messages have universal meanings.

International cultures differ widely in their emphasison:1.Individualism -cultures where individuals believe their self-

interest is of priority.e.g.US,Canada,Britain2.Long-Term Orientation -cultures that maintain a long-term

perspective.e.g.US,Canada3.Time Orientation -cultures that perceive time as a scarce

resource and that tend to be impatient.e.g.US


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Communicating in Diverse Environment4 .Power Distance -cultures in which management decisions

are made by the boss by virtue of their position.e.g.France,Japan

5.Uncertainty Avoidance -cultures in which people want predictable and certain futures.e.g.Japan,Italy

6. Formality -cultures that attach considerable importance totradition,ceremony,social rules,and rank.e.g.India,LatinAmerican countries.

7.Materialism -cultures that emphasize assertiveness and theacquisition of money and material

objects.e.g.Japan,Austria,Italy.8.Context Sensitivity -cultures that emphasize thesurrounding circumstances(or context),make extensive useof body language,and take the time to build relationshipsand establish trust.e.g.Asian and African countries.


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Communicating in Diverse EnvironmentB ody language -gestures and eye-contact ,also variesamong cultures.Example: our sign for "okay"means;France-you're a zero

Japan-please give me coinsBrazil-an obscene gestureExample: sign of "Thumbs up" means;Germany-the number one

Japan-the number fiveSaudi Arabia-I'm winningExample: "Thumbs down"Most countries- something is wrong or bad


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Communicating in Diverse EnvironmentExample: handshake

Asians-brief handshakeEurope-handshakes last much longer than in the US andCanada.Germany-firm grip handshakeThe social distance and social behaviour is very culturedependent.Example: In Japanese culture,the matter of who bows firstupon meeting ,how deeply and how long is very dependenton one's status.

Competent communicators familiarize with such role-related behaviour and learn the customs regarding;Giving(and accepting gifts),exchanging business cards,degree of formality expected,the accepted means of entertaining and being entertained.


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Gender Issues in CommunicationG ender roles consist of the differences that typically

exist in male/female communication patterns:Women communicate mostly to build rapport;men to

primarily preserve independence and status by displayingknowledge and skill.Men-problem solving themselves;women talk out solutionswith another.Women complement the work of a coworker;men arecritical.Men are more directive and dominating;women are polite

and collaborative,seek consensus.Men internalize successes(strengths),externalizefailures(should've been given more time);womenexternalize successes(was lucky) and internalizefailures(not good at that).

management communications s4

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