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Ahmed Mohammed Al MidfaChairman

Saif Mohammed Al MidfaCEO

BOARD OF DIRECTORS

Expo Centre Sharjah

Mohammed Sultan Bin HouwadenFirst Vice Chairman

Saeed Obaid Al JarwanSecond Vice Chairman

Mohamed Ali Mohamed Al SarkalHonorary Treasurer

Mohamed Salim Al MusharrekhBoard Member

Abdalla Mohamed Sharif ZamanBoard Member

Abdul Rahim Mohamed Bin KaramBoard Member

Ahmed Mohamed Abdallah Al AmiriBoard Member

Hameed Majeed Deya JaafarBoard Member

Hussain Al Mahmoodi Director General of SCCI

Injaz - an economical magazineissued by Expo Centre Sharjah

Editor-in-ChiefSaif Mohammed Al Midfa

Editorial ManagerHussein Al Jabouri

News Desk EditorAhlam Taleb

DesignersNouf Hashim

Fahim

Please send your views andcomments on this newsletter to:

Tel.: 06 - 5991370Fax.: 06 - 5991373

injaz@expo-centre.aewww. expo-centre.ae

orP.O. Box: 3222, SharjahUnited Arab Emirates

Editorial- UnprecedentedSuccessesforExpoCentreSharjahDuring2013

Highlights- SultanbinMuhammadAlQasimiInauguratesIGCF2014- SheikhSultanattendstheFourthSharjahLightFestival2014- SultanlaunchesAlSharqiyaChannel- SheikhaJawaherSignsaPartnershipAgreementwithUnionforInternationalCancer Control- The“MotheroftheEmiratesMedal”AwardedtoSheikhaJawaher- TheCrownPrinceofSharjahHonoursWinnersofVoluntaryworkAward- SheikhAbdullahbinSalemAttendstheSilverJubileeofSharjahTV- SultanbinAhmedAlQasimi:SharjahwillOpenthe‘Theater’byanArtisticTheatrical Display

Shurooq News- SheikhaBodourbintSultanAlQasimiOnbeingAwardedWomanLeaderinBusiness andEconomicDevelopmentExcellence- ShurooqandNationalUSArabChamberofCommercePartnertoboostcooperation- Shurooqnamed2013FDIAgencyoftheYear- ShurooqUnveilsDetailsofAlMontazah- UENSCORegistersHeartofSharjahintheTentativeListofWorldHeritageSites

Exhibitions- SheikhAbdullahbinSalemAlQasimiOpensthe16thNationalCareerExhibition- SteelFabExhibitionOpenedwithStrongOverseasPresence- TheInternationalEducationShowOpenedinSharjah- SMEProductsExhibitionLaunchedatKhorfakkanExpo- GulfMaritimeIndustriesExhibitionandMastechConference- ExpoSharjahtoHostPrintPakArabiainApril

SCCI News- ShajahChamberofCommerceandIndustryObtainsanISOCertificate- TheRussia-GCCBusinessForumKickedoffinSharjah

Expo News- ExpoCentreAttendsUFICEOForum- ExpoCentreSharjahEnhancesCooperationWithDepartmentofCultureand Information- SaifAlMidfaUnveilsAgendaofExpoCentreSharjah- ExpotohostJointGCCExhibition- SaifAlMidfaReceivesProfessorS.D.Karnik

Exhibition Industry- UFIwillConductaSeminarintheMiddleEasttobeHeldinDoha

Tourism Sector- DiscovertheBeautyoftheEasternCoastoftheEmirateofSharjah

Community Affairs- PeoplewithDisability;ChallengesandOpportunities

Airports and Airlines- SharjahAirport’sNewRunwayWillCopeWiththeGrowthinPassengerNumbersand Aircraftmovements

Reportages- BirdsMarketinSharjah

Commercial Centres- USARegionalTradeCenterHoststheNYU-ADInformationSession

UAE Heritage- PopularMedicineintheUAE;aLegacyofGenerations- DatePalmproductswasanessentialpartofthedailylifeoftheUAEPeople Training Session- TrainingSessiononManagementofDocumentation

Profile - EngineerKhalifaMusabahAl-Tinaiji,HeadofSharjahHousingDepartment

ManagementContents INJAZ – Edition 28

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The Expo Centre Sharjah has achieved unprecedented successes and accomplishments during the year 2013 that has put it on the right path as a favorite exhibition ground and a top destination in the region for world renowned companies and exhibitors to showcase and market their well known products in the UAE markets. The number of the visitors from the UAE and the GCC states to the centre during the past year was 600,000.

All exhibitors who participate in the exhibitions and events at the Expo Centre are taking advantage of the good results including achieving good profits, conducting bargains with other participating companies as well as sustaining a good networking among the participants.

Last year, the centre witnessed specific development in the performance of the fairs and events held as the number of the visitors has hiked, exhibition areas enlarged and number of participants has increased. The successful developments of the Centre, expansions and renovations carried out were within the line of the guidance and directions of His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah who is looking forward to make the Emirate of Sharjah a vital hub for the exhibition industry in the UAE. His Highness is supporting the Centre, enabling it to sustain the leadership of Sharjah in this domain.

The management of the Expo Centre Sharjah is keen to develop its working systems within the great advancement witnessed by the exhibition industry in the country which will lead to host more fairs and events on the basis of selecting the right exhibition needed by the public.

The past years marked the trend of the Centre in the systems and types of fairs hosted by it. The number of specialized exhibitions has increased as the plan of the Center is to attract new fairs that were not seen before in the Middle East and focusing on small and middle scale fairs of public welfare. The strategy of the centre is to conduct general and consumer related exhibitions in new state-of-art styles to cover the requirements of all segments of the community and to activate marketing and tourism in Sharjah. The centre has an overall programme that allows it to host and organize international and local meetings such as conferences and sessions which are within the frame of the considerations set out by the Emirate of Sharjah in particular and the UAE in general to promote Sharjah regionally in this regard.

Other main strategic Approaches of the Expo Centre Sharjah are: hosting more solo exhibitions for foreign countries; encouraging and facilitating the participations of the private sector in exhibitions and events of the centre; focusing on cultural, scientific, environment and artistic exhibitions by

strengthening cooperation between the centre and the Sharjah Chamber of Commerce and Industry on the one hand, and the concerned government agencies on the other.

The Expo centre Sharjah also set-up a promotion and marketing plan and determined its means of execution on local and regional levels. To that end, advertising and promotion campaigns were launched in the UAE and abroad.

The year 2013 was a recognized and successful year in performance of exhibitions conducted in the Expo centre Sharjah. All objectives for 2013 have been fulfilled according to its plans and programmes. The centre has held 24 specific exhibitions and events which provided great opportunities to the exhibitors and were much welcomed by the visitors as these fairs fulfilled their demands and aspirations.

These achievements were not possible without the grace of God and the support of His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah and His Highnes Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Deputy Ruler and the Crown Prince of Sharjah in addition to the vital role of H.E. Ahmed Mohammed Al Midfa, Chairman of Sharjah Chamber of Commerce and Industry and Expo Centre Sharjah and the Board of Directors of the Chamber.

Unprecedented Successes for Expo Centre Sharjah During 2013Editorial

Saif bin Mohammed Al MidfaCEO

Editor-in-Chief

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His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi Inaugurates IGCF 2014

Ruler of Sharjah calls on media to restore the spirit of humanity in people

His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, UAE Supreme Council Member and Ruler of Sharjah, inaugurated the International Government Communication Forum 2014 (IGCF 2014).

Delivering the opening speech, His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi said: “The Arab world today stands at a critical phase in time. Things are changing at a rapid speed. The regional landscape is a state of flux - making it difficult to differentiate right from wrong. We see the enlightened moving towards darkness. Honesty is being taken over by falsehood. The virtuous are being forced to surrender to baser desires. And, thought leaders appear lost between fact and fiction, except for the few that have been spared by the Almighty.”

His Highness continued: “The question is: Where is the media in this chaotic landscape and what is its role here? Propaganda, dissemination of false news to mislead the public, validation of sources of information, and respect for privacy - all of these are serious components in the world of journalism that need to be handled sensitively. A media professional must respect the reader or listener, public interest, and people’s right to information. He must demonstrate ethics in reporting the truth with accuracy, integrity and fairness. On their part, media professionals have rights that should be guaranteed by the law, including the freedom of expression, the right to criticise, the freedom of access to all sources of information, and the freedom to investigate without interfering in confidential public or private affairs, unless of course, the exception is clearly justified.”

Concluding his speech, His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi stressed on the fact that “It is more necessary than ever today to restore the spirit of humanity in people, and inculcate in them moral and cultural values. Media organisations must remain vigilant and approachable, uphold work and moral values, and help create a world that that safeguards public harmony.

Deputy Ruler of Sharjah Concludes IGCF

His Highness Sheikh Abdullah bin Salem Al Qasimi, Deputy Ruler of Sharjah, witnessed the conclusion ceremony of the second International Government Communication Forum(IGCF) 2014.

His Highness Sheikh Abdullah bin Salem Al Qasimi, brought the curtains down on the International Government

Communication Forum 2014 (IGCF 2014) at a gala dinner that was organized at Expo Centre Sharjah.

His Highness Sheikh Abdullah honoured the speakers, moderators and sponsors of IGCF 2014 for their role in the success of the third Government Communication Forum and for their role in the media coverage of the forum and enriching dialogues.

In his concluding speech, His Excellency Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Centre (SMC) and Head of Organizing Committee of IGCF, said: “We close yet another successful edition of the government communication forum, which began three years ago and has transformed into an international event with a truly global mandate this year. The IGCF story tells of how a local initiative launched by Sharjah Media Centre to strengthen and develop communication mechanisms between various government departments and institutions in the emirate of Sharjah has expanded in scope to become a global event of reckoning.”

“Today at the conclusion of the third year, we can safely say that the International Government Communication Forum is a truly world-class event. We at SMC would like to thank you all for the parts you played in writing this success story over the last few days. I am particularly thankful for the one-on-one discussions that I had the privilege to participate in with most of you” He added.

Sheikh Sultan bin Ahmed Al Qasimi concluded: “You have enriched the forum by sharing inspirational international communication stories. You also shared actual case studies of governments that lost out for not demonstrating the flexibility, knowledge or speed required to keep up with this rapidly changing world. The digital revolution is still forcing all sectors, without exception, to search for more responsive, transparent and open communication mechanisms.’ Osama Samra, Director of SMC, thanked participants and media representatives for contributing to IGCF 2014. He also acknowledged all the government departments, companies and media organizations that supported the forum as sponsors, including Sky News Arabia, AGMC (BMW), Sharjah Chamber of Commerce and Industry (SCCI), Associated Press, Thomson Foundation, Al Khaleej Newspaper, Sharjah Media Corporation, and Tim Hortons.

Highlights

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Highlights

The fourth edition of the Sharjah Light Festival kicked off on Thursday February 6th at a spectacular ceremony at the new Sharjah Municipality building. The event was held in the presence of His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.

Present at the ceremony were: Sheikh Abdullah bin Mohammed Al Thani, Advisor to the His Highness Ruler’s Office; Sheikh Mohammed bin Saud Al Qasimi, Chairman of the Sharjah Financial Department; Sheikh Sultan bin Ahmed Al Qasimi, Sheikh Khalid bin Essam bin Saqr Al Qasimi, Chairman of the Department of Civil Aviation; Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Corporation, Sheikh Mohammed bin Humaid bin Mohammed Al Qasimi, other Sheikhs, members of Sharjah Executive and Consultative Council, , top officials and media.

Mohammed Ali Al Noman, Director General of Sharjah Commercial and Tourism Development Authority (SCTDA) welcomed in his inaugural speech the Ruler of Sharjah, noting that “Our Emirate today celebrates its annual innovation as it launches the fourth Sharjah Light Festival.”

“Sharjah Light Festival 2014 is well underway from 12 locations across the Emirate as it shines the light on Sharjah’s stunning Islamic architecture and heritage as part of its celebrations as the Capital of Islamic Culture for 2014” he said.

The Sharjah Light Festival used vivid light displays and video projections by internationally acclaimed artists to bring out the beauty of the Emirate’s Arab and Islamic architecture.

Al Noman said: “among the new Sharjah Light Festival sites is the grand new Sharjah City Municipality building that will turn into a spectacular artistic icon when the light shapes and formations are displayed on its interface.”Celebrated under the theme of Sharjah the Capital of Islamic Culture 2014, the Sharjah Light Festival employed the magic of lighting and latest technology to narrate the story of Sharjah’s Islamic heritage, history and magnificent architecture.

The other 11 locations highlighted during the light festival this year are Kuwait Square, Cultural Palace Square, King Faisal Mosque, Al Majaz Mosque, Al Majaz Waterfront, Central Souk, Al Qasba (internal façades), Dr Sheikh Sultan Al Qasimi Centre of Gulf Studies, Hamza Bin Abdul Mottaleb Mosque in Kalba, and Omar Bin Al Khattab Mosque in Khorfakkan.

The Sharjah Light Festival was first hosted by the SCTDA four years ago and it has been hugely successful and popular attracting more spectators and extensive media coverage at the regional and international levels.The nine-night light festival held for fro period 6-14 Feb 2014 across the Emirate.

Sheikh Sultan attends the Fourth Sharjah Light Festival 2014

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HighlightsSultan launches Al Sharqiya Channel

His Highness Dr.Sheikh Sultan Bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah has affirmed that the foundation of eastern region of the Emirate of Sharjah is based on strong footing and clear vision. “It has been done according to the studies and comprehensive development strategies that committed us to establish a private television channel in the region which serves the needs of its residents, and is not limited to the city of Kalba, but it includes Khor Fakkan and Dibba Al Hisn cities,” Sheikh Sultan said. Sheikh Sultan made these remarks on the Al Sharqiya Channel from Kalba during the launching ceremony of its official broadcast recently, which coincides with the celebrations of the Sharjah Media Corporation of Sharjah TV’s silver jubilee of its foundation. Sheikh Sultan congratulated the staff of the channel for this great achievement saying: “We applaud and congratulate all staff of the Al Sharqiya channel in Kalba on this achievement and we know that the preparation took a long time thanks to the adoption of best equipments and modern technology used in the field of TV cameras and editing, lighting, sound and other technical equipments for the studio of the channel.”

His Highness pointed out that the Eastern region is distinguished in three aspects from other regions: Sea, Agriculture and Mountains. The sea has lots of treasures, connected deeply with the culture and livelihood of the people and will provide very rich themes for production of TV related materials. They are also associated with the agriculture and the Channel can take advantage and provide the TV watchers with good idea about the region’s agriculture and shall show the actual picture of the region, its diversity. The region is also recognized for its mountains where people used to grazing and for its environmental diversity that led to establishment of several natural protected areas and specialized environmental centres as well as several projects which are dedicated to serve the environment.

His Highness added that the Al Sharqiyah Channel will serve the Eastern region community and it won’t be useful to Kalba City but it will cover Khorfakkan and Diba Al Hisn cities as well.

Sheikh Sultan also called upon the youths and elders of the region’s community to provide their constructive suggestions and ideas that advances the channel and its programmes. His highness emphasized that the channel is an Arabic TV channel, therefore it is necessary to adopt Arabic as the basic Language, however there should be no harm in using local accents and dialects.

The TV launching ceremony was attended by Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Corporation (SMC), Sheikh Haitham Bin Saqr Al Qasimi, Deputy Head of the Ruler’s Office in Kalba City, Abdullah bin Mohammed Al Owais, Chairman of Department of Culture and Information, Mohammed Ali Al Noman, Chairman of Sharjah Commerce and Tourism Development Authority (SCTDA) and Board Member of SMC, Dr. Khalid Omar Al Midfa, Director General of Sharjah Media Corporation, Jasim Hussain bu Seem, Director of Amiri Diwan at Kalba, Mohamed Hassan Khalaf, Manager of Sharjah TV & Radio, Khalid Mohammed Al Noman, Supervisor of the Al Sharqiya TV Channel in Kalba.

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Highlights

His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, recently received Cary Adams, the Chief Executive Officer of the Union for International Cancer Control (UICC) and the accompanying delegation at Al Badea Al A’mer Palace, in presence of Sheikha Jawaher bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah, Founder and Royal Patron of the Friends of Cancer Patients Society (FOCP).

At the start of the meeting, Dr. Sheikh Sultan bin Mohammed Al Qasimi welcomed the guests, who were visiting the UAE for the first time, and praised the efforts made by the UICC in raising cancer awareness and strengthening cooperation with various international organisations concerned in spreading cancer awareness and supporting cancer patients. He affirmed the Emirate of Sharjah’s interest to cooperate with international organisations dedicated to spreading awareness and controlling serious diseases, including cancer.

The Sharjah Ruler said that he is personally eager, and with follow up of Sheikha Jawaher bint Mohammed Al Qasimi, to strengthen cooperation and partnership with major international medical organisations dedicated to oncology. This interest has led to the recent cooperation agreement signed between the University Hospital Sharjah and the Institut Gustave-Roussy in France, to set up a breast cancer centre at the hospital. He added that a new centre for Pediatric oncology will be opened soon in collaboration with Institut Gustave-Roussy.

His Highness listened to a detailed briefing delivered by Cary Adams about the role of Sheikha Jawaher Bint Mohammed Al Qasimi in the coming UICC activities for the next three years, in her capacity as International Ambassador of UICC World Cancer Declaration and the WCD International Ambassador for Paediatric Cancer.

During the meeting, Ruler’s wife signed a partnership agreement with the Union for International Cancer Control, in her capacity as the Founder and Royal Patron of the Friends of Cancer Patients Society (FOCP). According to the agreement, she will be the first active and influential partner of the UICC in its coming projects, including the Global Initiative for Cancer Registry Development (GICR) and the UICC’s Global Education and Training Initiative (GETI).

According to the provisions of the agreement, the FOCP in the UAE will be promoted to be one of the UICC’s vanguard partners in the ‘Together We Are Stronger’ Campaign which aims to improve donors’ ability to support the international cancer community and drive action on a global scale.

Sheikha Jawaher bint Mohammed Al Qasimi expressed her hope that the signed agreement with the UICC will contribute to achieving greater success in awareness campaigns and the other initiatives and projects planned by the UICC over the next years.

Her Highness expressed eagerness to support, in every means possible, the UICC to help raise awareness, fight cancer, and limit the spread of this disease across the world. She paid tribute to Sheikh Dr. Sultan bin Mohammed Al Qasimi for the launch of a number of awareness initiatives in the UAE and for his directives to cooperate with the UICC in spreading awareness and fighting cancer on a global level. She added that according to the World Health organization( WHO), cancer estimated to cause over 13 million deaths in 2030, efforts will be exerted to fight cancer and decrease that number through cooperation between international concerned organizations and countries of the world.

The delegation of the Union for International Cancer Control thanked to His Highness the Ruler of Sharjah for his keenness to support the UICC and extended thanks to Sheikha Jawaher bint Mohammed Al Qasimi for her role in enhancing awareness about cancer and thanked the UAE Friends Of Cancer Patients.

Sheikha Jawaher Signs a Partnership Agreement with Union for International Cancer ControlSheikha Jawaher to be the first active and

influential Partner of the UICC

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Highlights

The “Mother of the Emirates Medal”Awarded to Sheikha Jawaher

The Abu Dhabi based Family Development Foundation (FDF) recently awarded Sheikha Jawaher bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah, and Chairperson of the Supreme Council for Family Affairs, the “Mother of the Emirates” Medal as a gift from Her Highness Sheikha Fatima bint Mubarak, Chairperson of the General Women’s Union, Supreme Chairperson of the Family Development Foundation and Chairperson of the Supreme Council for Motherhood and Childhood.

The honouring came as a tribute to the outstanding achievements and initiatives of Her Highness in enabling and advancing the role of the Emirati Women and the community.Sheikha Jawaher recently received at her office a delegation from the Family Development Foundation headed by Dr. Maryam Al Rumaithi, the (FDF) Director General. During the meeting, enhancing the relations and partnership among similar national institutions were discussed. Present at the meeting were Dr. Hajer Al Qubaisi, Moza Al Mazroui and Sheikha Al Jaberi an FDF official.

Her Highness highlighted the vital role of social institutions in the progress of the UAE community and praised achievements that Sheikha Fatima bin Mubark has made describing these achievements as an embodiment of the leadership values as she recognised the importance of advancement of woman as a prerequisite for the progress of the nation. She also acknowledged the vital role of Her Highness Sheikh Fatima in heading several foundations and institutions which are dedicated to provide services to women, children and families in general.

For her part Dr. Maryam Al Rumaithi focused on the activities of the Family Development Foundation saying that FDF is becoming a pioneer in the development of the family and raising well rounded family able to face the challenges of the future. The FDF priorities include; perseverance of the values

and culture of the family, development of women, development of the children, health support for the family, capacity-building and human resources development. She added that the FDF is increasing its services in order to cover the whole area of Abu Dhabi and the Eastern Region saying that the community is responding to FDF’s efforts in this field.

Other topics which were discussed during the meeting were the necessity to activate the role of the UAE Social Institutions to face the cultural changes; improving the cultural and educational level of the community members; service provided to the disabled was also reviewed as well as the role of media in promoting family and community awareness.

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Highlights

Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah, recently honoured the winners of the Sharjah Award for Voluntary Work in its 11th edition, which was held under the patronage of His Highness Dr. Sheikh Sultan Bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.

The honouring ceremony began at the arrival of the Crown Prince of Sharjah to Al Razi Theater at the Medicine College where he was received by Sheikh Saqr Bin Mohammed Al Qasimi, Chairman of Endowment and Islamic Affairs Department, Sheikh Mohammed Bin Saqr Al Qasimi and Juma Al Majid, Chairman of Dubai Economic Council (DEC), His Excellency Humaid Mohammed Al Qatami, UAE Minister of Education. In attendance were H.E. Abdullah Mohammed Al Owais, Chairman of Department of Culture and Information, Tariq bin Sultan bin Khadim, Chairman of Department of Human Resources, Major General Khamis Mattar Al Mazeina, the General Commander of Dubai Police, Jamal Salem Al Tarifi, Consultant to Sharjah Ruler’s Office, Mohammed Diab Al Mossa, Consultant to the Emiri Diwan and a number of senior officials and media.

A documentary film about the Sharjah Award for Voluntary Work was screened and the audience were briefed about the local, Arab and Islamic personalities and organisation, winners of the award for 2013.

In his speech, Humaid Bin Mohammed Obaid Al Qattami, Minister of Education and Chairman of the Board of Trustees of the Award, extended his thanks and appreciation to His Highness Dr. Sheikh Sultan Bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, who founded a unique model for volunteer work and established a distinguished honouring platform for those who are keen to be more useful to their families and nation.

He said that the achievements of the Sharjah Award for Voluntary Work during the last eleven years is a good example of a specific message of unprecedented vision in its goals adopted by the United Arab Emirates led by His Highness Sheikh Khalifa bin Zayed al Nahyan, President of the United Arab Emirates who spared no efforts to support various countries of the world.

He concluded: “The eleventh session of the Award coincides with the selection of Sharjah, the city of

The Crown Prince of Sharjah Honours Winners of Voluntary work Award

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knowledge as the Capital of the Islamic Culture for the year 2014. Sharjah also was selected in 1998 as the Capital of Arab Culture. These nominations are emphasising the cultural progress of the city which is attributed to His Highness Dr. Sheikh Sultan Bin Mohammed Al Qasimi, Ruler of Sharjah who wants Sharjah to become an icon of science, knowledge, Culture and art, and a perfect destination for intellectuals, researchers and thinkers who recognize the pioneer role of Sharjah in supporting cultural and scientific events and also recognize His Highness’s contributions and continuous support to sustain the human related heritage and the world cultural legacy”.Al Qattami also thanked the Crown Prince of Sharjah for his attending the ceremony and his keen interest to participate the winners their joy.

Dr. Amin Hussain Al Amiri, Secretary General of the Award addressed the audience and said: “Due to the growing demand of services on the government agencies and authorities and due to the new economic systems, the need of Arabic, Islamic and world communities was emerged to encourage voluntary work as the best alternative to provide services and support to the needy segments of the community. Islamic Scholars have affirmed the importance of voluntary work as it is considered an essential part of Islamic heritage and religious duty to achieve social solidarity through various means achieving an interaction among the members of the society.

Al Amiri pointed out that the number of the participants has increased for the local categories of the Award. Participants of individual category were 364; students 218; educational institutions 97 and public utility societies 43.

At the end of the ceremony awards were distributed on the winners.

Sultan Al Qasimi and the Sharjah Award for Voluntary Work

With regard to encouraging the volunteer work in general, and urging the adoption of good conduct and the noble morals, and evading and keeping away from the objectionable manners and practices, His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah issued an Emiri Decree to establish the Sharjah Award for Voluntary Work.

The award is aiming at directing the attention to the persons and institutions who contributed in the voluntary work by effort, time, money or deeds, and granting them the adequate attention, care and consideration which they deserve.

It also contributes in attracting the youth generations and bringing them together to the voluntary work and voluntary life and the public welfare.

The Award urges the formation of the balanced Islamic character, and building up the united Islamic society where its members are correlated with fraternity in belief and ideology, and the consequent solidarity, support, brotherliness and cooperation.

The Sharjah Award for Voluntary Work confer honour upon the distinguished pioneers in the domain of voluntary work through the Awards granted to certain categories, and at the same time honouring the persons and institutions who support the Award itself.

It covers a large group of individuals and institutions involved in the voluntary work in categories, namely the voluntary institutions and non-profit organizations, the Private Sector institutions and companies, and the domain of researches and studies.

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Highlights

Under the patronage of Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah, and in the presence of Sheikh Abdullah bin Salem bin Sultan Al Qasimi, Deputy Ruler of Sharjah, the Sharjah Media Corporation hosted a grand ceremony at the Al Jawaher Reception and Convention Centre in celebration of the 25th anniversary of Sharjah TV.

The ceremony was attended by Sheikh Essam bin Saqr Al Qasimi, Chairman of the Ruler’s Office in Sharjah; Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Corporation; Sheikh Khalid bin Essam bin Saqr Al Qasimi, Chairman of Sharjah Department of Civil Aviation (DCA); Sheikh Mohammed bin Abdullah Al Thani, Chairman of Sharjah Department of Statistics and Community Development Department; Sheikh Salem bin Abdulrahman Al Qasimi, Director-General of Sharjah Ruler’s office; and Sheikha Nawar bint Ahmed Al Qasimi.

Also present at the ceremony were Major-General Hamid Mohammed Al Hudaidi, Commander-in-Chief of Sharjah Police; Abdullah Al Owais Chairman of the Department of Culture and Information in Sharjah; Ibrahim Al Abed, Director-General of the National Media Council; Dr Khalid Omar Al Midfa, Director-General of SMC; Mohamed

Khalaf, Manager of Sharjah TV & Radio; and a number of dignitaries, VIPs and special guests representing various government and private entities.

The attendees praised the outstanding role played by Sharjah TV since its inception 25 years ago in spreading awareness and promoting cultural and intellectual development congruent with Arab Islamic values and UAE traditions, as well as its keen commitment to achieve its core objectives of delivering a high quality content that address the specific interests and needs of all social groups. Sharjah TV also gives special precedence to the non-Arab community residing in the UAE and is committed to family, children, people with disabilities, the elderly, and limited income groups.

Speaking on the occasion, Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Corporation, said: “As we celebrate the 25th anniversary of Sharjah TV in the presence of so many distinguished attendees, we are honoured to reaffirm our determination to move forward in implementing the directives of His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Ruler of Sharjah and Member of the Supreme Council, who said, since the very beginning of Sharjah TV: ‘This TV must enter houses in a respectful and modest manner and you must take into

Sheikh Abdullah bin Salem Attends The Silver Jubilee of Sharjah TV

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consideration society’s commitment to hold on to its religion, traditions, and customs.’ We pledge to live up to these ideals and to deliver the message His Highness has taught us to the coming generations.”

During the ceremony, a documentary film about Sharjah TV was screened which presented the pillars upon which the corporation is based in delivering free and responsible content that contributes to developing culture and supports commitment to the Arabic language and Sharjah’s deep rooted traditions. The film highlighted the four new studios and their phases of development in terms of audio and visual techniques and all other technical aspects, with the aim of staying abreast of the highest international standards.

The film touched on the establishment of Sharjah Radio to complement the function of the TV, and the following establishment of Sharjah Sport Channel to meet the needs of sport fans and enhance the value of sport in the emirate and country, as well as the establishment of Channel 2 in three languages to promote awareness among non-Arab speakers residing in the UAE. The film presented the inception of Sharjah Media Training Centre, which addresses the ambitions of journalists and helps to develop their professional skills and experience. It also gave an overview of the inception of Al Sharqiya channel which is aimed at meeting the needs of people in the Eastern Region and Sharjah in terms of national, cultural, and heritage content.

In the same regard, Dr. Khalid Omar Al Midfa, Director-General of SMC, said: “Sharjah TV is proud of the support of His Highenss Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, and the follow up and directives of Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah. It is to them the development and excellence of the Sharjah TV can be attributed. We also highly appreciate the role played by the leadership of Sharjah TV and the commendable and praiseworthy efforts they have been exerting throughout their respective tenures over the past 25 years. We pay tribute also to all employees for their dedication and hard work and pledge to continue our commitment to serve the media message of Sharjah and the country.”

Attendees also watched another film titled “Faces from 25 Years” during the ceremony. The film documented photos of the pioneers and people who presently still work in Sharjah TV over 25 year in different radio and TV roles. The faces were of technicians, cameramen, audio mixers, directors, editors, anchors, and presenters in addition to people who filled many other positions in the Sharjah TV.

In another film, attendees were briefed on the new identity of Sharjah TV which includes 16 major events and landmarks, including the Book Roundabout and Culture Palace, “in reference to Sharjah’s cultural identity”, Al Noor Mosque, “in reference to its commitment to Arab-Islamic values”, and the University of Sharjah, “ referring to science, knowledge and civilisation”.

Sheikh Abdullah bin Salem bin Sultan Al Qasimi inaugurated the new website of Sharjah Media Corporation which was launched in celebration of the Silver Jubilee of Sharjah TV. The new website was developed using the latest technologies and includes advanced services for journalists and the audience in addition to other features and options for website visitors.

Sheikh Abdullah bin Salem bin Sultan Al Qasimi honoured a number of Sharjah TV’s directors for their outstanding contribution to its development. The list of honourees included Sheikh Ahmed bin Mohammed Al Qasimi, Sheikh Essam bin Saqr Al Qasimi, the late Sheikh Mohammed bin Khalid bin Mohammed Al Qasimi, Sheikh Ahmed bin Mohammed Al Qasimi, in addition to Ahmed Salem Bu Samnoh, Mohammed Al Mousa, Abdullah Al Owais, Khalil Mohammed and Khalid Safar.

Since its establishment on February 11, 1989, by His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Sharjah TV has been deeply concerned with the Arabic language and national identity. It highlights both environment and community issues, and follows up the country’s activities, giving special attention to family, children, and non-Arab community residing in the UAE. Sharjah TV broadcasts programmes that address social problems and traditional restrictions. It introduces comprehensive informational services in addition to fun and entertainment via programmes that are highly appreciated by viewers and has elevated the reputation of Sharjah TV in the country and region.

Starting transmission over two and a half decades ago with only several shows and 150 employees, Sharjah TV celebrates its numerous milestones as it turns 25 today. The channel currently telecasts 31 programmes and has 468 employees.

Founded by His Highness Dr Sheikh Sultan Bin Mohammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, the foundation for the channel’s construction was laid down in November 18, 1985 and was completed on August 31, 1988.

Appealing to both Sharjah’s local residents and expatriates, Sharjah TV was one of few channels that telecast its programmes in Arabic, English, and Urdu when it officially started its transmission on February 11, 1989.

14

Highlights

Sultan bin Ahmed Al Qasimi:Sharjah will Open the ‘Theater’ by an

Artistic Theatrical Display

Sheikh Sultan bin Ahmad Al Qasimi, Head of Sharjah Islamic Culture Capital Executive Committee and Chairman of the Sharjah Media Centre, emphasized that naming Sharjah as the Capital of Islamic Culture 2014 is coronation to its efforts and achievements in field of culture and thought which were accomplished in line with the vision of His Highness Dr. Sheikh Sultan bin Mohammed Al Qasmi, Member of the UAE Supreme Council and Ruler of Sharjah. He said that the cultural acquisition of the Emirate of Sharjah is a part of a larger integrated system aiming at improving humans in accordance with deep values that are based on the rich inherited humanity and history.

Sheikh Sultan Bin Ahmad Al Qasimi unveiled projects that the Emirate of Sharjah is launching on the occasion of naming Sharjah as the Capital of Islamic Culture 2014.

Sheikh Sultan said that the 2014 celebrations are set to take off with a programme of festivities and shows at the amphitheatre in March with the launch of Al Majaz Island, located in Khalid Lagoon. The open theatre, which will accommodate up to 4,500 people, will be the main site for the celebrations and a key venue for future global events. The Island project and amphitheatre is costing at Dh140 million and will be opened on March 26 2014

He added that the project will include conference rooms, galleries, shops and green areas for visitors to enjoy. Transport to the island will available by car on a bridge between the island and Khalid Lagoon Street, or by boat via a project that will be announced in 2014.

Head of Sharjah Islamic Culture Capital Executive Committee said that the opening of the amphitheatre will kick off the Sharjah Capital of Islamic Culture 2014 celebrations with a monumental artistic theatrical display the positive change and challenges the new title will have on the emirate. He said it will push Sharjah towards becoming a key cultural city and put it on the tourism map, not only for the Arab region but also the world.

“His Highness Dr. Sheikh Sultan bin Mohammad Al Qasimi’s, Supreme Council Member and Ruler of Sharjah, main focus for the past several years has been culture and heritage, and being given this title is a good challenge for the Emirate to grow even further through its culture and heritage,” said Sheikh Sultan bin Ahmed Al Qasimi.

He emphasised that the constructions of the Theatre will be completed in March and will be the place for celebrations of Sharjah Capital of Islamic Culture 2014. It is a Roman style amphitheatre, covering an area of 7,238 square metres. The theatre designed to be one of the top world theatres with a huge stage equipped with a state-of-the-art audio- video system.

He went on to emphasise that UK experts who had worked on the audio-visual techniques used in London 2012 Olympic have designed all plans of the theatre.

Sheikh Sultan bin Ahmed Al Qasimi said that the Sharjah Media Centre is set forth to contract with one of the leading world companies to mange and

Sheikh Sultan bin Ahmed Al Qassimi

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direct the theatre and organize the largest world artistic shows along the year including classical music, operas and plays.

The project will include conference rooms, galleries, shops, restaurants and green areas offering a view of Al Majaz Waterfront.

A Dh13m bridge linking the island with Khalid Lagoon Street will reflect the architectural history of Sharjah and the Islamic world.

The contract for Al Majaz Island, which is supervised by the Sharjah Media Centre, has been awarded to Gulf International Engineering Consultants and Emirates Stones, while the bridge will be built by Halcrow Group and Al Darwish Engineering.

Why Sharjah Capital of Islamic Culture?

Having been found to conform to the required standards, Sharjah has been selected as the Islamic Culture Capital of the Arab Region 2014 as part of the Islamic Culture Capital program, which is sponsored and supervised by the Islamic Organization for Education, Science and Culture (ISESCO).

Given its cultural and intellectual legacy, Sharjah has been awarded this title with the approval of the fourth session of the Islamic Conference of Culture Ministers, which was held in Algeria in December 2004.

Thanks to its long history and cultural reputation, Sharjah has managed to hold a prominent cultural position in the UAE and the wider Arab region.

It has distinctively contributed to Islamic and human culture through the interest of its wise leadership in the scientific, cultural, literary and artistic works of its intellects, authors and artists.

Sharjah, with its university city and numerous scientific research facilities, manuscript libraries and archaeological centers, has been a magnet for researchers, as well as art, culture and science enthusiasts.

In addition to its famous set of Islamic monuments, schools, mosques and public parks, Sharjah boasts literary and intellectual institutions that are active in stirring the cultural life of individuals and groups and organizing cultural festivals, including book fairs, painting exhibitions, theatrical performances and translation and publishing activities.

The Logo symbolize the diversity and richness of Islamic Culture

The official Logo of Sharjah Capital of Islamic Culture 2014 was launched after being approved by His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Member of the UAE Supreme Council and Ruler of Sharjah

The logo, which helps to build a brand that is always fresh, always fluid, always different, but is always Sharjah Islamic Culture Capital, does not have one fixed color, but a set of colors, including gold, red, blue and turquoise.

@ExpoCentreShj ExpoCentreShjhttp://ae.linkedin.com/pub/expo-centre-sharjah/39/695/82b/

16

Shurooq News

Our Sincere Congratulation to

Her Highness Sheikha Bodour bint Sultan Al QasimiChairperson of Sharjah Investment and Development Authority (Shurooq)

On being Awarded

Woman Leader in Business and Economic Development Excellence

By

The 17th Global Women Leaders ConferenceDubai, 9-10 March 2014

Staff and Management of Expo Centre Sharjah

Sheikha Bodour bint Sultan Al Qasimi the Woman Leader in Business and Economic Development

Excellence

17

Shurooq News

Shurooq and National US Arab Chamber of Commerce

Partner to boost cooperation

The Sharjah Investment and Development Authority (Shurooq) and the National US Arab Chamber of Commerce, have signed a Memorandum of Understanding (MoU) aimed at strengthening investment and commercial cooperation between the Sharjah and the US and developing mutual economic relations, with the goal of promoting investment and enhancing exports and exchange of visits by trade delegations.

The MoU was signed by Shaikha Bodour bint Sultan Al Qasimi, Chairperson of (Shurooq), and Amin Salam, Vice President of the National US Arab Chamber of Commerce, in the presence of a number of officials from Shurooq.

The agreement makes provision for the expansion of business networks and opportunities between Sharjah and the U.S.A., and encourages the smooth flow of economic information, statistics and business data to facilitate trade contracts and activate joint venture projects.

It also stipulates the participation of each party in trade shows and conferences organised by the other, overcoming obstacles facing the growth of investments and businesses, encouraging bilateral investments, and exchanging expertise and training.

Sheikha Bodour Al Qasimi highlighted the deep-rooted economic and diplomatic relations between the UAE and the U.S.A., saying: “The UAE enjoys excellent relations with the U.S.A., and there is a great deal of cooperation between the two nations in a number of areas. Bilateral ties are also continually expanding with growing economic, cultural and artistic exchange. American entities have had an effective and successful presence in Sharjah for a long time, and we are keen to forge channels of communication with influential investment parties in order to drive our bilateral cooperation forward in various fields, and to ensure broader collaboration in the future.”

Sheikha Bodour added, “Sharjah has, since the 1960s, been an attractive business, tourism and cultural destination in the Gulf region. Shurooq is seeking, in collaboration with local and international organisations, to further consolidate the emirate’s position in the region and the globe.” She emphasised that: “Sharjah is an ideal hub for investment in the Middle East thanks to its strategic location which offers direct access to the Arabian Gulf and the Indian Ocean, its incentive and flexible legislative structure, its state-of-the art facilities and sophisticated logistics infrastructure, as well as its friendly investment environment and its cultural, educational and artistic offerings.”

Shurooq’s Chairperson also pointed out that the MoU comes as a direct result of the Roadshow in the U.S.A. that was organised by Shurooq last month, and believes that the agreement will contribute to boosting Sharjah’s position as a regional hub for US investments in the Middle East and attracting U.S. companies to regional markets. “It will also enhance the Sharjah’s status as a leading destination for business and investment, driven by the safe haven reputation boasted by the UAE, its investment legislation, and its modern sea- and airports that contribute to facilitating and speeding up the procedures for the exchange of goods between the two countries.”

She went on to say that the newly signed agreement with the US Arab Chamber of Commerce will serve as a new and effective channel of communication to foster partnership opportunities

between Sharjah and the U.S.A., to achieve common goals, and to explore investment opportunities in vital sectors such as tourism, healthcare, logistics and the environment. In addition, it could lead to development of various other means of cooperation.

For his part, Salam expressed his delight at the signing of the MoU, stating that it will help strengthen economic and trade cooperation between the UAE and the U.S.A. and open up broader avenues for US partnerships and economic expansions in the region via Sharjah. He noted that the recent Sharjah Roadshow in the U.S.A. revealed the various investment opportunities and significant facilities for investors.

Salam commended the high-level relations between the U.S.A. and the UAE, emphasising that the MoU will work towards further developing these relations by encouraging investors in both countries to learn more about the outstanding investment opportunities available, and by providing the best possible facilities to help foster relations between corporate and commercial entities in the two friendly countries. He referred, specifically, to the desire of American investors to open up new business markets and inject core investments into countries offering outstanding facilities.

The recent Sharjah Roadshow in the United States has concluded over 300 meetings during the roadshow in Washington DC and New York with commercial and investment firms, investors and authorities and promoted Sharjah as a vital economic, tourism and cultural destination in the region and successfully had highlighted the most important attraction elements of the Emirates and the available investment opportunities.

Established in 2009, the Sharjah Investment and Development Authority (Shurooq) is adopting of the best standards in providing services to attract investors from the region and around the world, providing the best possible facilities and incentives and help overcome any obstacles facing investment activities within Sharjah.

The total value of trade between the UAE and the US rose by 12.5 per cent in the first nine months of last year, to $20,56 billion (Dh75.46 billion), compared with $18.27 billion (Dh67.05 billion) in the first nine months in 2012 — a strong growth that reflects the desire of both countries to further expand their bilateral relations.

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Shurooq NewsShurooq named 2013 FDI Agency of the Year

The Sharjah Investment and Development Authority (Shurooq) has been named The Banking Awards 2013 – FDI( Foreign Direct Investment) Agency of the Year in the MENA region in The European’s Global Banking and Finance Awards. The Awards were initiated to recognise the overall accomplishments of modern day businesses and growth-boosting companies in view of the constant challenges of the modern economy.

The Award was received by H.E. Marwan bin Jassim Al Sarkal, CEO of Sharjah Investment and Development Authority (Shurooq), who was accompanied by Elie Armaly, Director of Business Development at Shurooq on the 14thof January in London. The award nominees were selected by The European’s research team and the winners were chosen through feedback and voting by their readers and subscribers.

Winners in the Awards’ other categories include a number of noted and acclaimed companies, organizations, and institutions, such as Deutche Bank who won Bank of the Year, Statoil, which was selected as Energy Company of the year, Banco De Credito e-inversions as Financial Institution of the Year for Latin America, and DP World as Corporate Governance Company of the Year in the MENA region, as well as many other major companies and organisations.

Speaking about the award, H.E. Marwan Al Sarkal, CEO of Shurooq, said, “We are very honoured to have been recognised at this level. Shurooq’s purpose, as directed by the wise leadership of His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, is to develop and promote Sharjah as a premier FDI destination. Thanks to the support from His Highness and the directives and leadership of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sharjah Investment and Development Authority (Shurooq), as well as the dedication and hard work from everyone at Shurooq, Sharjah’s international profile continues to grow. The emirate of Sharjah has a great deal to offer foreign and regional investors and we look forward to welcoming many new business partners in the future.”

Al Sarkal referred to Sharjah’s recent sovereign credit

ratings based on the classification of the two leading international credit rating agencies, Moody’s and Standard ‘&’ Poor’s.

Moody’s has assigned Sharjah a long-term rating of A3, while Standard ‘&’ Poor’s has assigned Sharjah a long-term rating of A, thus confirming the resilience and strength of the Emirate’s economy and its confidence in achieving further economic growth, accompanied by outstanding economic performance in the upcoming periods.

Shurooq’s CEO went on to point out that Sharjah maintains a unique position in the UAE. The Emirate has the most diversified economy in the UAE, with no single sector contributing more than 20% to GDP. Furthermore it is the only emirate that shares borders with all six other emirates, as well as direct access to both the Indian Ocean and the Arabian Gulf.

Sharjah’s leadership has also ensured the Emirate offers a highly conducive investment climate, with significant cost advantages that are not generally available internationally. These include no foreign exchange control, competitive import duties, competitive labour costs from a skilled and multi-lingual workforce, competitive energy costs, competitive real estate costs, competitive financing costs and high levels of liquidity, no corporate profit or personal income taxes, and 100% repatriation of capital and profits.

Launched by ‘The European’ in 2013, the Global Finance and Banking Awards are divided into six categories, namely African, Latin America, MENA, Asia, Energy, and Banking. The Awards provide The European’s subscribers with the opportunity to nominate and vote for leading companies and organizations online and aims to highlight those organizations that are considered to be the best in their field and a step ahead of their competition.

The European’s MENA Awards, specifically aims to spotlight companies that are excelling in their respective fields and are enabling the MENA region’s economy to become ever more resilient and fulfill its undoubted potential on the international stage. With the help of The European’s research team and with invaluable feedback from its readers, these Awards offer recognition to MENA’s most progressive companies.

Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah’s distinct Arab and Islamic identity, and to encourage investment by adopting the best international standards in providing quality services that help attract investors from the region and around the world.

Shurooq’s key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the Emirate, evaluate tourism and investment related infrastructure projects, and lay down the necessary plans to complete such projects.

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Shurooq NewsShurooq Unveils Details of Al Montazah

The Sharjah Investment and Development Authority (Shurooq) have unveiled the details of Al Montazah, previously known as Al Jazeera Park, which will include the first of its kind of water themed park in the Emirate, an amusement park, as well as a park designated for picnics, walking, and other activities. The project covers an area of over 126,000 square metres, and is set for a soft opening during the first quarter of this year.

The project’s details were unveiled during a press conference organised by Authority (Shurooq) at the site of the Al Montazah project in the presence of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sharjah Investment and Development Authority (Shurooq), H.E. Marwan bin Jassim Al Sarkal, CEO of Shurooq, Duarte Marques, founder of Amusement WhiteWater – a partner in and construction contractor of Al Montazah, as well as a number of prominent figures and media representatives.

Addressing a press conference, Sheikha Bodour bint Sultan Al Qasimi said Shurooq works in line with the directives of His Highness Sheikh Dr Sultan bin Mohammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to develop and improve the Emirate’s economic, social, and tourist assets, as well as to contribute to pushing the drivers of development to the highest possible levels.

“Shurooq has been keen to ensure that the design and re-development of Al Montazah adheres the highest standards so as to meet the emirate’s needs in leisure and tourist attractions. Upon completion, Al Montazah Park will become a new regional competitive tourist destination in terms of quality, design, state-of-the-art amenities, and high quality services that will richly add to Sharjah’s and the UAE’s cap of tourist landmarks and enhance the country’s presence on the local and regional tourist map,” Sheikha Bodour said. She pointed out that Shurooq is currently embarking on a range of new projects to further develop tourist attractions in the Emirate.

“We seek, through the development of new destinations, to provide a modern lifestyle that embodies the growth witnessed by Sharjah and the evolution of life in the Emirate. Shurooq’s aim, through destinations previously developed as well as those currently underway, is to meet the demands of the Emirate’s citizens and residents by providing a range of facilities, as well as exceptional tourist and leisure services, throughout the year.” Sheikha Bodour added.

For his part Marwan bin Jassim Al Sarkal, said, “Al Montazah, which covers an area of 126,000 square meters and is situated on an island within Khalid Lagoon, will help stimulate the tourism sector in Sharjah, and is expected to draw more than one million visitors during the first year after inauguration.”

He emphasized that the project’s full readiness to receive this number of visitors and meet their needs, provide parking slots and transportation necessary to ensure smooth and easy access to Al Montazah. “Al Montazah has the capacity to receive around 3 million visitors a year and we expect the number of visitors will increase considerably over the next few years,” Al Sarkal emphasized.

Duarte Marques, founder of Amusement WhiteWater (AWW), thanked Sheikha Bodour and Shurooq for putting their trust

in AWW as well as for their continued support, saying “The purpose of this joint venture is to create an Amusement and Water Park providing world class facilities that caters for the people of Sharjah. The brief from Shurooq was that we should maintain green areas consider the history of the old Jazzera Park as well as respect the culture and heritage of Sharjah while providing a place where families from Sharjah can enjoy themselves in a safe and friendly environment.”

“Although we faced numerous challenges during construction due to the fact that we had to take an existing park on an island and turn it into a world-class family destination, we managed to overcome all obstacles with the help of Shurooq. This is just a start and we understand that we will have to make various changes to improve our guests experience in Al Montazah once the park is open.” Durate added.

Al Montazah boasts three main sections, the first of which is the Water Park covering an area of 26,000 square metres, offering a wide range of aquatic amusement games that suit all ages. The Water Park is characterized by its modern design and includes wide green spaces for holiday makers to enjoy and relax. It will also boast restaurants and other facilities where safety services will be provided with safety and rescue staff permanently on hand.

The second section involves the construction of a Green Park for picnics and events, spreading over an area of 50,000 square metres. It will include wide green spaces and venues dedicated to hosting entertainment and social events, as well as a number of world-class restaurants, cafes, a lake for boating, and a mosque.

The third section is a leisure park that also covers an area of 50,000 square metres, offering a variety of electronic games for all ages. The leisure park will also include kart racing (Karting) for children and young people, two mini football playgrounds, special areas for sports and a venue for celebrations.

Al Sarkal noted that all service-related facilities will be available for visitors, including ATM’s, parking lots, a medical clinic and highly qualified rescue teams and skilled paramedics. He urged investors, who will benefit from the expected tourism growth in Sharjah, to participate in the project by leasing spaces and areas dedicated to restaurants, cafes, and kiosks.Shurooq also unveiled Al Montazah’s mascots - cartoon

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characters inspired by the world of animals in order to attract children and entertain and bring fun to all visitors. The project’s mascots include Shahad (bee), Meymun (Monkey), Mahir (frog), and Liblib (Parrot). These cartoon characters will be used in marketing campaigns and products bearing the logo of Al Montazah, and will be present along with other seasonal characters throughout the year.

Al Montazah will be open to the public from 10:00 am to 11:00 pm, from Saturday to Wednesday, and from 10:00 am to 1:00 am after midnight on Thursday and Friday. The Water Park will be open from 10:00 am to 6:00 pm. Entry to Al Montazah and its facilities, including the Water Park, is available to all, individuals and families.

(Shurooq) Commences trial operations of Al Montazah,The Sharjah Investment and Development Authority (Shurooq) has announced the commencement of the trial operations of Al Montazah, previously known as Al Jazeera Park, in the run up to the grand opening on 13 March.

Spreading over 126,000 m2, Al Montazah provides a wide range of world-class services and leisure facilities, including a Water Park, Green Park for events, and a Leisure Park.

Shurooq Starts Trail Operation of the ParkThe trial operation opening of Al Montazah aimed at ensuring safety and security standards are in place, especially in the Water Park and the electronic games, so as to ensure the quality of services and that visitors will enjoy Al Montazah-based services and facilities safely throughout the week.

On the occasion, HE Marwan bin Jassim Al Sarkal, CEO of Sharjah Investment and Development Authority (Shurooq), said: “The opening of Al Montazah is a new addition to the tourism in Sharjah and the UAE, a move that will contribute to raising the flow of tourists into the Emirate, particularly family tourism. Sharjah has firmly established itself as the regional of family tourism, due to its excellent attractions and tourist landmarks offering diverse options for visitors, to share and enjoy precious time with family, friends, and loved ones in a safe and beautiful atmosphere.”

“In addition, Sharjah is home to heritage and historical landmarks, combined with its beautiful and charming natural features, and organizes large-scale events and activities throughout the year, alongside providing hotels, shopping malls, parks, public places, and much more.” He explained. “The Management of Al Montazah has begun the trial operation of the project, which will be open to the public within two weeks.” He pointed out that Al Montazah will receive a limited number of visitors during the trial operation, so as to allow the project’s management to monitor the efficiency and quality of facilities and services, as well as to listen to visitors’ comments, before the official opening on 13th of March” Concluded Al Sarkal.

HE Khalid Jasim Al Midfa, Director General, Sharjah Commerce and Tourism Development Authority (SCTDA), has welcomed the initiation of several new tourism projects in Sharjah including the Al Montazah Park developed by Shurooq at a cost of Dh 100 million, describing the world-class water-themed amusement park as a proud addition to Sharjah’s tourism and leisure experience.

He said that Shurooq is sparing no effort to promote the tourism sector in the Emirate and boost Sharjah’s profile on the world tourism map, including inviting a number of tourism industry representatives, leaders of hospitality sector and tour and travel operators and tourist guides to visit Al Montazah Park and attend its soft opening to experience first-hand the various attractions offered by the first of its kind water themed park in the Emirate.

Pointing out to the strategic location of Al Montazah Park in the heart of Sharjah on the edge of the Khalid Lagoon extending over an area of 126,000 m2 and with a capacity to receive around three million visitors a year, SCTDA Director General expressed confidence that the latest addition to Sharjah’s skyline will help attract more visitors to the Emirate from across the UAE and the region.

Al Montazah boasts three main sections, a 26,000 m2 Water Park, a Green Park for events covering 50,000 m2 and a leisure park covering 50,000 m2, which offers a variety of electronic gamesThe Water Park, the first of its kind in Sharjah, will provide world-class facilities and water rides for all ages along with green areas. In addition to its modern design, the water park offers safety and protection services, along with lifeguards available to give assistance when necessary.

The Green Park will include wide green spaces and venues dedicated to hosting entertainment and social events, as well as a number of world-class restaurants, cafes, a lake for boating, and a mosque.

The Leisure Park will entertain video game lovers with a variety of electronic games for all ages, along with a kart-racing track for adults and children, and two mini football pitches.

Shurooq is currently undertaking the development and management of a number of world-class tourist, leisure and family entertaining facilities in Sharjah, most notably Al Qasba, Al Majaz Waterfront and the Flag Island. It is currently embarking on a range of new projects, including the Heart of Sharjah, Al Jabal Resort, The Chedi Khorfakkan and the Kalba Ecotourism Project.

21

Shurooq News

UENSCO Registers Heart of Sharjah in the Tentative List of World Heritage Sites

The Sharjah Investment and Development Authority (Shurooq) and the Department of Culture and Information in Sharjah have announced that the Heart of Sharjah has been registered in the tentative list of World Heritage Sites by the United Nations Educational, Scientific and Cultural Organization (UNESCO).

The new achievement reflects the significance of archaeological and historical heritage in the UAE and comes in line with Sharjah Islamic Cultural Capital 2014 celebrations.

Under the directives of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sharjah Investment and Development Authority (Shurooq), has formed a task force to nominate the Heart of Sharjah to be included on the List of World Heritage Sites.

The file will be evaluated by the UNESCO’s bodies, which will conduct a number of visits and assessments over a period of 2 years before recommending whether to inscribe the Heart of Sharjah on the World Heritage List.

According to the selection criteria, the nominated site must be a place of outstanding natural importance such as a forest, mountain, island or manmade structures of cultural significance such as buildings or a city.

Once listed as the UNESCO World Heritage Site, the international organization will protect the site and help with maintenance when needed.Sheikha Bodour Al Qasimi was pleased with the achievement, which occurred prior to the launch of the official celebrations of Sharjah Islamic Cultural Capital 2014.

She extended thanks and gratitude to His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, for his continuous support to the Heart of Sharjah’s bid for a place on the list and for His Highness’ directives aimed at highlighting the human and cultural heritage in Sharjah and the UAE.

Sheikha Bodour Al Qasimi added, “The Heart of Sharjah has a multitude of historical and heritage sites which have outstanding historical value, as Sharjah served as a point of convergence of civilizations, a transit road for trade caravans on sea and land, and a meeting point

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between people and tribes. We will work to add this area of rich heritage to the list of World Heritage Sites to introduce the significant value of the UAE’s history to the world”.

H. E. Abdullah Mohammed Al Owais, Board Member of the National Council of Tourism and Antiquities, said that listing the Heart of Sharjah’s as a UNESCO World Heritage Site is a success that demonstrates the historical value of the UAE and will help boost tourism in the country, particularly cultural and heritage tourism. It will also show that the UAE’s glorious present is based on a deep-rooted history.Al Owais praised the role played by all government corporations as well as cultural and heritage stakeholders. He extended thanks to the National Council of Tourism and Antiquities for their outstanding efforts and caring for the nomination file which served as a moral support, as well as for their support of the heritage conservation, restoration and exploration practices across the country. He affirmed their intention to continue collaboration with the UNESCO to register more sites on the list.

Al Owais praised the role played by all government corporations as well as cultural and heritage stakeholders. He extended thanks to the National Council of Tourism and Antiquities for their outstanding efforts and the care they took with the nomination file which provided invaluable moral support, as well as for their support of heritage conservation, restoration and exploration practices across the country. He affirmed their intention to continue collaboration with UNESCO to register more sites on the list.

The Heart of Sharjah is located in the old part of the Emirate of Sharjah.

According to historical sources, this location contributed to the development of trade. Al Edrissy – an 11th century geographer – stated that there was a port in the existing location of Sharjah.

Sharjah contains two components that have often characterized the existence of settlements in the Arabian Gulf. First, it is located in protected entrance of the sea, locally called ‘Al Khor’.

Second, fresh water exists at relatively shallow depth.

Historical sources show that as early as 1756 AD there were three locations on the coast between Al Katif (Qutif in Saudi Arabia) and Sir (Ras Al Khaima), which are Al Ajir, Qatar and Sharjah.

These locations contained few residences from which the Basrah dates and rice were brought to the Arabs of the desert by the pearl divers.

From time of the early trading with the east to the settlement of the mighty Qawasim sea-faring family and into the first half of the 19th century, Sharjah was the most important port on the lower Arabian Gulf.

Sharjah was completely devastated by the British in 1820 AD, but it revived more rapidly than other ports in the Emirates area. It was then an important air-station connecting the West with India. It should also be pointed out that the Heart of Sharjah contains large and small architectural buildings and religious structures like mosques and markets that bear witness to city’s development and evolution through time.

Shurooq is developing the Heart of Sharjah, in what is considered as the first and largest ever heritage development in the region. Seeking to reflect what Sharjah was like over half a century ago, the project will restore and revamp the city’s traditional areas to create a tourist and trade destination with contemporary artistic touches, yet retain the feel of the 1950s.

Scheduled for completion in 2025, the first of five phases is already underway, and Shurooq has set up a joint committee – comprising representatives from leading governmental and private bodies – to oversee the implementation of this first phase.The Heart of Sharjah will also be realised in accordance with international standards of sustainable development and environmental principles.

The National Council of Tourism and Antiquities in collaboration with the local supervisory departments has nominated seven Emirati sites for entry on the tentative list of the UNESCO’s World Heritage Site.

The nominated places included three sites from Sharjah (Sir Bu Nair Island, the Cultural Landscape of the Central Region – Mleiha– and Heart of Sharjah), one site from Abu Dhabi (Settlement and Cemetery of Umm an-Nar Island), Khor Dubai, Ed-Dur Site in Umm Al Quwain and Al Bidya Mosque in Fujairah. The addition of new sites to the list contributes to highlighting the rich heritage of the UAE, which dates back to hundreds of years in the past.

In 2011, Al Ain City became the first United Arab Emirates’ site to be listed by UNESCO as World Heritage. In the same year, the organisation approved to study the file of the ancient Sharjah and the emirate’s bid for registration on the tentative list of the World Heritage Sites, an achievement which is realised after two years of dedicated efforts.

ExhibitionsSheikh Abdullah bin Salem Al Qasimi,

Opens the 16th National Career Exhibition

Sheikh Abdullah bin Salem Al Qassimi, Deputy Ruler of Sharjah, recently opened the 16th National Career Exhibition at Expo Centre Sharjah. Sheikh Abdullah bin Salem Al Qassimi valued the patronage of His Highness Dr Sheikh Sultan bin Mohammed Al Qasimi, Member of the UAE Supreme Council and Ruler of Sharjah, and the thoughtfulness and directives of Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler ofSharjah for the Exhibition offering career opportunities to national graduates in some of the country’s nearly 1,900 financial sector establishments, and other public and private sector organisations.

The opening ceremony was attended by Ahmed Mohammed Al Midfa, Chairman, Sharjah Chamber of Commerce and Industry(SCCI), Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah and senior government, SCCI and Expo Centre officials.

“More than just an employment opportunity, the National Career Exhibition has been guiding national graduates towards a rewarding career, and in the process contributing to the nation’s economic and social development,” said Mr. Ahmed Mohammed Al Midfa.

He also laid stress on the role the show is playing in boosting Emiratisation, which has recently been given a greater thrust by the government. According to the UAE National Agenda, Emiratisation in the UAE’s private sector is set to increase tenfold over the next seven years.

“The push for on Emiratisation in the UAE National Agenda comes close on the ‘Year of Emiratisation’ initiative held last year and shows our leaders’ emphasise in building a national human capital pool,” added Ahmed Al Midfa.

Explaining the focus of the exhibition, Saif Mohammed Al Midfa said that though the National Career Exhibition is showcasing jobs and training opportunities in almost all sectors, the focus is on the country’s flourishing financial sector, besides other prominent public and private sector establishments.

This is also in line with expectations of the youth, who, according to a recent survey by an online portal, see roles within accounting/banking/finance as one of the fastest growing in the country, particularly in the wake of the winning bid to host the World Expo 2020. Conservative estimates put the number of jobs likely to be generated by the expo alone to be at around 270,000.

“This is the first time the UAE Armed Forces has come forward to support the National Career Exhibition. Though the Armed Forces has been taking part in the show for quite some time, this year it assumes greater significance in the wake of the Cabinet decision to introduce mandatory military service for all Emirati men,” said Midfa.

The UAE Armed Forces, which was the Platinum Sponsor of the National Career Exhibition, have one of the biggest stalls at the show, represented all its wings.

“Banks have made Emiratisation central to their growth strategy and have drawn up plans to train young Emiratis since there are not enough experienced and trained national hands to meet the current needs of the banking and finance industry. With the government setting new Emiratisation targets, the National Career Exhibition becomes a boon for banks to spot the right talent, train and retain them,” said Saif Mohammed Al Midfa.

He concluded that more than 100 establishments from the banking & financial industry, insurance, money exchanges, free zones, financial consultants, telecoms, oil & gas, and government bodies participated in the show, showcased jobs and training opportunities.

For his part Jamal Al Jasmi, General Manager of the Emirates Institute for Banking and Financial Studies emphasized that the banking & financial sector is the best in Emiratisation as 13 banks have achieved 40-52% Emiratisation in employment opportunities.

Al Jasmi said that the exhibition at its first day witnessed the honouring ceremony of 35 Nationals working at the banking & financial sector which was organised by the Emirates Institute for Banking and Financial Studies in appreciation to their efforts and contributions in boosting the financial and banking sector in the UAE.

He emphasied the role of women in the Banking and Financial sector as they in general comprise 38.2% ( 13000 female employees) of the total working force in sector, while 8452 National Women working in the sector are comprising 72.45% of the total National working force in the same sector.

At the 16th National Career Exhibition, Sheikh Abdullah bin Salem Al Qassimi, Deputy Ruler of Sharjah also honoured the Department of Human Resources Sharjah which was selected for the Award of Emiratisation and National employments.

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Exhibitions

SteelFab Exhibition Opened with Strong Overseas Presence

The tenth session of SteelFab Exhibition, The Middle East trade show for the metal working, metal manufacturing and steel fabrication, was opened by H.E. Sheikh Salem bin Abdul Rahman Al Qasimi, Chairman of Sharjah Ruler’s Office, which was organized by Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI).

The exhibition witnessed impressive presence of more than 300 foreign exhibitors, which is been attributed to the increasing global attention on the country and an economy that is growing at a faster pace than forecast.

The opening ceremony was attended by HE Mohammed Sultan bin Huwaiden, First Vice Chairman of SCCI, Saeed Obaid Al Jarwan, Second Vice Chairman of SCCI, Saif Mohammed al Midfa, CEO of Expo Centre Sharjah, Hussain Al Mahmoudi, Director General of SCCI, several members of diplomatic missions, senior officials of governmental departments , businessmen and steel and iron product traders.

H.E. Sheikh Salem bin Abdul Rahman Al Qasimi, toured the fair and acquainted himself with latest products and technologies in steel fabrication industry.

HE Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah said: “The growth in the core sector that propels the regional fabrication industry has resulted in SteelFab expanding fast, with the show this time occupying 50 per cent more exhibition space at 24,000 square metres than the previous edition in 2013. The number of exhibitors too has increased by 25 per cent to 300.”

Al Midfa emphasized that SteelFab has achieved new benchmarks with every edition of the show, starting with 48 exhibitors in 2004 which reached 242 direct participants representing 600 brands for the previous show. Actual floor space has increased from 1,200 square metres in 2004 to 16,000 square metres in 2013.

He explained that SteelFab 2014 features three new segments – steel-tech, fabricators pavilion and steel showcase. This is apart from regular focus areas like welding and cutting, material handling, machine tools and pipe and tube machinery, as well as a special section on used and re-conditioned machinery.

“The addition of three new segments to SteelFab and improvements to the existing special sections has resulted in SteelFab achieving such high growth rates. With such an extensive line-up of exhibitors, brands and live display, we believe the regional industry has the most comprehensive sourcing point in SteelFab,” Al Midfa concluded.

The three new segments at SteelFab 2014 are Steel-Tech, Fabricators Pavilion and Steel Showcase, while the regular special focus areas include Welding & Cutting, Material Handling, Machine Tools and Pipe & Tube Machinery, as well as a section on Used & Re-Conditioned Machinery.Exhibitors from the following countries participated in the SteelFab 2014:

Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, China, Czech Republic, Croatia, Denmark, Finland, France, Germany, Greek, Holland, Hong Kong, India, Iran, Italy, Japan, Jordan, Korea, Malaysia, Oman, Portugal, Poland, Russia, South Africa, Spain ,Switzerland, Turkey, Taiwan, UAE, United Kingdom and United States.

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Exhibitions

The International Education Show Opened in Sharjah

H.E. Marwan Al Sawaleh, Undersecretary of the UAE Ministry of Education, and Saeed Musabah Al Kaabi, Chairman of Sharjah Education Council jointly opened the 10th session of International Education Show.

The show which lasted for two days was recently held at Expo Centre Sharjah and showcased more than 170 leading institutions from across the world including the United Arab Emirates , USA, United Kingdom, Australia, Malaysia, Canada, Bahrain, KSA, Lebanon, Jordan, India, Egypt, Switzerland, Turkey, Qatar, Holland and other countries.

Al Sawaleh said that the show provides an ideal platform for students of public secondary schools to get insight into study options available in local universities. Parents, he added, can also share and consult with their children in regards to specializations that fit them most and other alternatives.

He pointed out that the idea of the fair and its objectives are within the goals of the Ministry of Education and its keenness to provide recognized guidance services. He emphasized that the Ministry of Education are paying its best efforts to assist students and guide them to explore the right of their higher education opportunities through guidance progrmme for students which is regarded the first of its kind in the region.

Al Sawaleh assured that this fair edition has continued success by hosting a number of well known universities and institutes, a matter that opens the door open for the student. He said that the Ministry at its pavilion has showcased several educational guidance services to help student in their selection of the institutions which are suitable to each of them through the assistance of qualified social and professional educational guides.

HE Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah said: “ the new session of the International Education Show is now, growing with each edition and become a catalyst to the country’s ambitious higher education campaign to prepare its youth to achieve high in their life and contribute in boosting the educational position of the UAE in the region. More than 170 local and international institution are participating in the fair, offering a wide range of programmes of academic and higher studies and training certificates as well as symposiums to be held on the side line of the show to show case their offers.”

The Hamdan Bin Rashid Al Maktoum Award for distinguished academic performance participated in fair. The pavilion of the Award showcased several products including the award manual, award categories, methods of participating to the award and various pamphlets about management of nurturing the gifted.

The pavilion of the Award, which is participating for its sixth time, was a great attraction to the visitors who acquainted themselves with the UNESCO-Hamdan Bin Rashid Al Maktoum Award for Outstanding Practice and Performance in Enhancing the Effectiveness of Teachers, the international category of the Award. It also recognized by its design which attracted school and university students to know better the criteria of Award.

The International Education Show featured higher education institutions from all over the world, covering universities, colleges, polytechnics, high schools, business schools, technical institutes, management training centres, medical schools, tertiary institutions, professional management bodies, distance learning institutes, career guidance centres, immigration consultants and banks.

For his part Mohammed Ahmed Al Ghouj, Director of the International Education Show said that the fair which lasted for four days has attracted 21 thousand students and parents.

He affirmed that the show is one of the most important exhibitions that cope with aspirations and objectives of the students whether being National or Residents, saying that the show is the right place where they can find under one roof a wide range of educational institutions including renowned universities, colleges and institutes. They showcased their programmes, certificates and services that are provided to the students, helping them to draw their careers for a better future.

Mohammed Al Ghouj

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Exhibitions

SME Products Exhibition Launched at Khorfakkan Expo

The second edition of SME Products Exhibition was recently held at the Expo Khorfakkan Centre.

The four-day exhibition was aiming at showcasing products of some very successful SME projects where owners shared their knowledge and experiences and briefed the audiences with information about establishing a SME projects through informative sessions held during the exhibition. Ruwad Establishment –the Sharjah Establishment for Funding Small and Medium Size Enterprises (SMEs), Khalifa Fund for Enterprise Development, Ajman Businesswomen Council and large number of SMEs participated in the Exhibition.

H.E. Sheikh Saeed bin Saqr Al Qasimi, Deputy Chairman of His Highness the Ruler’s Office in Khorfakkan and H.E. Ahmed Mohammed Al Midfa, Chairman of Sharjah Chamber of Commerce and Industry (SCCI) have attended the inaugural ceremony of the event. They toured the Exhibition and acquainted themselves with the future visions of the participants about the SMEProjects.

The event was also attended by HE Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, khalil Mohammed Al Mansouri, Director of Expo Centre Khorfakkan, top officials, businessmen and university and college students.

H.E. Ahmed Mohammed Al Midfa, explained that the event came in realisation of the directives of His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah to support the owners of the SME Projects which is considered the right vehicle to development process in the most of the world countries. The Technical progress and chang