management report october 2011 - october 2012
TRANSCRIPT
C
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MANAGEMENTREPORT
October 2011 - October 2012
Five-Leaf System - Management Report - October 2011-October 2012
THE LEVELS
Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com
easyHotel Edinburgh
Level 1 Management's awareness that an eco-friendly approach is part of their respect for the environment
Hotel El Torogoz
Level 2 Concern at a basic level - Separation of waste - Advice to guests about energy saving - Awareness of the food miles - The carbon footprint concept - Indication of concern for green issues - Towel and linen policy
São Félix Hotel
Level 3 Pro-active stance towards the environment - Measurement of electricity consumption - Waste separation consciously pursued - Recycled paper for stationery - Policy on food miles - Small hotel with a garden for vegetables, fruit and herbs - Management aware of such concepts as sustainability, embodied energy and fuel miles - Satisfaction survey for guests include questions on hotel's approach to the environment.
Buena Vista Surf Club
Level 4 Member of staff in charge of environmental matters - Page on the hotel's website where improvements were detailed and comments analysed - Environmental charter giving the main principles guiding management policy - Rainwater harvesting scheme - Close cooperation with local authorities - Pro-active stance in terms of the population and schools - Hotel vehicle fleet would be consciously chosen for its eco-friendly characteristics - Drivers aware of good environmental driving techniques
Napa Mermaid Hotel & Suites
Level 5 Certification or awards to show that environmental concerns are an intrinsic part of management policy - Detailed policies (available to guests on request) regarding energy saving (in rooms, kitchens, public spaces and in external facilities such as lighting and parking) - Annual sustainability report published on the hotel website, along with the hotel environment charter - New hotels must be constructed in the spirit of innovative buildings aiming to be carbon neutral and to sequester carbon emissions
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 1
MANAGEMENT REPORT 2011/2012
TABLE OF CONTENTS
1.0 MESSAGE FROM THE DIRECTORS 3
2.0 MANAGEMENT STRUCTURE 4
3.0 REPORT ON THE YEAR OCTOBER 2011- OCTOBER 2012 5
3.1 Introduction 5
3.2 From Lisbon to the world 8
3.3 Analytic figures for the site 13
Results from social networks 14
3.4 Running costs 16
3.5 Key events 16
BTL 17
Buildings Zero Balance: Into the Void Impact Construction and Rehabilitation of Cities Conference 17
Abreu World Travel Fair 17
FIA- International Handicraft Exhibition 18
Alimentaria & Horexpo 18
Urban Mobility and Tourism | European Mobility Week 18
WTM ExCeL 18
Annual Conference Hotel Energy Solutions 18
ECO Build 18
Landscape Show 19
Travel Trade Forum 19
FITUR 19
FITUR Green 19
Salon Mondial du Tourisme 19
ITB Berlin 20
IMIC Athens 20
4.0 SPONSORS 21
5.0 FUTURE DEVELOPMENTS 21
APPENDIX 22
Members as at end October 2012 22
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 2
FIGURES
Figure 1 – The team 4
Figure 2 – Logo of the Crédito Agrícola 7
Figure 3 – Stakeholder structure 7
Figure 4 – Membership benefits 8
Figure 5 – The Five-Leaf System in the World 9
Figure 6 – Visits to the site from around the world 13
Figure 7 – Gains from membership 21
CHARTS
Chart 1 – Five-Leaf System by Continents 9
Chart 2 – Accommodation in the hospitality industry 10
Chart 3 – Suppliers 12
Chart 3 – Suppliers 12
Chart 4 – Visitors to the site – Final quarter 2011 13
Chart 5 – Visitors to the site in 2012 – up to October 14
Chart 6 – Facebook Likes Oct-Dec 2011 15
Chart 7 – Facebook Likes Jan-Oct 2012 15
Chart 8 – Annual Costs 16
TABLES
Table 1 – Tour operators 10
Table 2 – Travel agents 11
Table 3 – Tourist guides 11
Table 4 – Adventure holidays 12
Table 5 – Trade Fairs visited – 2011/2012 20
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 3
1.0 MESSAGE FROM THE DIRECTORS
We would like to thank everybody who has helped to lay the foundations for and start
building the Five-Leaf System during its first phase, not only through their work, but also
through their advice, encouragement and enthusiasm. A special word is due for those at the
“computer-face” over the first pilot stage (Pedro Alberto and Vitalino Silva, assisted by Joana
Flor) and then during the first full year of global reach (Daniel Neves, Sue Swain, Avgi Vallera
and Carlos Ferreira, assisted by Raquel Silva). The project has only reached its current size
and scope through the unfailing efforts of those with hands-on work involving the site and
those who have offered their time and skills on a voluntary basis. The fundamental idea
behind the project is a simple one, but transforming theory into practice has been a complex
multidisciplinary effort. What has come through the trials and tribulations of the first full
year is a fully-fledged site with exciting prospects. Our thanks to everyone involved since the
start.
Silvia and John Pelham
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 4
2.0 MANAGEMENT STRUCTURE
Figure 1 – The team
HEAD OFFICE LISBON
Silvia and John Pelham
Directors
Daniel Neves
Project Assistant
Carlos Ferreira
Web Programmer
Branca Neves
Sales & Public Relations
Ricardo Mendes
Mobile Software Engineer
Ana Raquel Silva
Planning & Management Control
OFFICES ABROAD
Sue Swain Marketing (UK & Ireland)
Avgi Vallera
Marketing (Greece & Cyprus)
Jessica Pelham CCO & International Fund Raising
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 5
3.0 REPORT ON THE YEAR OCTOBER 2011- OCTOBER 2012
3.1 Introduction
The Five Leaf system was launched globally in October 2011 after a year of intense creative
work on the structure and contents of the site. The idea behind the system is summed up in
our original mission statement:
Our aim is to help holiday makers and people travelling on business to find those involved in
the hospitality industry that value eco-performance.
The mission has not changed in essence but has broadened as we found increasing interest
in the aims of the site. Other elements have come into the picture since a trial survey of the
Portuguese hospitality industry in the spring of 2011 had shown sufficient interest to warrant
an international launch and it now includes:
- The management of hotels and other lodgings;
- Tour Operators, Travel Agents and tourist guides;
- Suppliers of materials, equipment and services;
- Organisers of various kinds of holidays (adventure, hiking, etc).
The Five-Leaf System is unique in that it brings all this information together on one site.
As the director of the one of our first Five-Leaf hotels wrote:
“We believe that it is essential, and extremely beneficial for our business, if we can play our
part (at our level) in raising awareness for the environment among our stakeholders.
We recognize that we are just taking the first steps, but our aim is simple: to do our best!
Nuno Ferreira, Director of the São Félix Hotel, May 1, 2011.
A director in a hotel which has had green practices for 20 years also wrote to us to say:
“The Jardim Atlântico hotel praises your initiative, which paves the way for the construction
of sustainable tourism”.
Maurício Vieira, Director of the Jardim Atlântico Hotel, May 10, 2011
The main principles underpinning the site were set out in the first half of 2011: registration
for hotels would be free; any form of lodging (from the very small to international groups)
would be welcome as long as the environment was high on their list of priorities; the rating
given by the Five-Leaf System would be based on self-assessment, backed by our detailed
assessment of the site and with user-generated content through our blog as an additional
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 6
check; and there would be a simple process for improving performance, so that any
management team in the system with clear-cut objectives could gain more leaves with
enhanced performance.
The site is available in English, French, Portuguese and Spanish, the aim being to provide
ease of understanding across the world. As the site grows, other languages will be added,
with the architecture of the site allowing for a wide range of major world languages.
The launch in October 2011 targeted hotels, guest houses and other forms of
accommodation (one of the first members was a houseboat) and as we broadened the
contacts, more countries came in from all round the world. One important feature of the
system needs to be highlighted: this is not merely a scheme for the top eco-hotels in the
world to showcase their performance; it is just as much for those which are smaller and have
fewer resources but wish to show their concern for the environment. We now have hotels
with one leaf (having expressed interest in the scheme and a desire to improve their
environmental performance) to five leaves (clearly demonstrating a fully-fledged policy and
whole-hearted commitment to the aims of all those who value the green agenda and what it
means to the planet).
After three months of information channelled to hotels and other lodgings across the world,
there were over 100 hotels and other types of accommodation on the site. They came from
more than 50 countries, and visits to the site came also from places which were not
specifically targeted by our campaign. The number rose steadily to 350 at the end of
September 2012, practically at the rate of one new entry per day.
In the early days, as the site became better known, there were other agents in the hospitality
industry that expressed a wish to be included – if hotels could show their green credentials,
why not travel agents and tour operators on the basis of their environmental policy, and
tourist guides on the basis of their carbon footprint? Types of holiday then followed –
trekking, safaris, cycling, adventure – all assessed as to environmental awareness.
What has transpired is an all-inclusive, international, awareness-raising, dynamic site.
With the expansion (see the graphics), there came a perceived need for another side of the
site – suppliers with green policies and/or green products and services. Such products range
across the spectrum of environmental needs (detailed on the site under eco-concerns for
hotels) and the services cover sustainable practices, reflecting the push towards a more
environmentally friendly view of the world. These include transport, rainfall harvesting and
the concept of greening the supplier.
Our first year also brought in one sponsor – the Portuguese co-operative bank Crédito
Agrícola.
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 7
Figure 2 – Logo of the Crédito Agrícola
We are looking for more to help keep us going since the site has been built on personal
funds, and our limited resources have constrained our ambitions. We do not intend to let
this curb our enthusiasm, dedication and belief in the value of the site. We shall continue as
long possible since we see our site as a win-win concept.
We are now looking forward to a second year to expand and consolidate, increasing the
numbers joining the scheme and playing a small part in enhancing the prospects for a more
sustainable future.
Figure 3 – Stakeholder structure
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 8
Figure 4 – Membership benefits
3.2 From Lisbon to the world
Our expansion is reflected all around the world, with Five-Leaf stakeholders from 5
continents.
Our members have green policies, and this brings them in line with the Five-Leaf System and
its concern for the future of the world. It is important that people think green when they
travel.
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 9
Figure 5 – The Five-Leaf System in the World
As we can see from the world map above, there are large parts of the world that have Five-
Leaf System members (coloured green). To date, there are 79 countries, and members can
be divided into 6 categories: hotels; travel agencies; tour operators; tourist guides;
adventure holiday organisers; and suppliers.
In the distribution of the Five-Leaf System by continents, the Chart below shows that 41.8%
of members are from Europe, 20% from America (including Latin America and islands such as
Guyana and Saint Lucia), 18.2% are from Asia (including the Maldives), 14.5% are from Africa
and Asia and 5.5% from Oceania (including the Micronesia zone).
Chart 1 – Five-Leaf System by Continents
The results, after just one year, show the success that has been achieved.
Europe 41.8%
Africa 14.5%
3%
Oceania 5.5%
Asia 18.2%
America 20%
Represented in the system
Not represented in the system
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 10
As for the number of hotels in the Five-Leaf System the tally is as follows: in October 2011,
with the global launch of the project, there were 10 members (from the pilot scheme run in
Portugal); in April 2012, this had increased to 150; and a year on, there are over 370 lodging
places (hotels, guest houses and other accommodation).
Chart 2 – Accommodation in the hospitality industry
As for tour operators, the biggest influx was up to April 2012, with 19 members, and
between April and October 2012 there were 3 more.
Table 1 – Tour operators
Countries 1 Oct 2011 1 Apr 2012 1 Oct 2012
Armenia 0 2 0
Bhutan 0 8 0
Colombia 0 0 2
Costa Rica 0 1 0
Egypt 0 0 0
El Salvador 0 1 0
Ghana 0 1 0
Ireland 0 1 0
Israel 0 3 0
Lebanon 0 1 0
Tanzania 0 1 0
UK 0 1 0
USA 0 1 1
Total 0 19 3
Members (Half yearly figures)
0 25 50 75
100 125 150 175 200 225 250 275 300 325 350 375 400
1 Oct 2011 1 Apr 2012 1 Oct 2012
Nu
mb
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of
Me
mb
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Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 11
In terms of travel agents, the biggest number of registrations was between October 2011
and April 2012, when there were 12. In the following six months, up to October 2012, there
were 2 more registrations.
Table 2 – Travel agents
In the tourist guide category, the pattern is the same: the biggest influx came in the first
quarter of 2012, up to April, when the number of registered members was 24, but only 1
more registration was received up to October 2012.
Table 3 – Tourist guides
Countries 1 Oct 2011 1 Apr 2012 1 Oct 2012
Bolivia 0 3 0
France 0 10 0
Germany 0 2 0
Ghana 0 1 0
Italy 0 2 0
Portugal 0 0 1
Spain 0 2 0
UK 0 2 0
USA 0 2 0
Total 0 24 1
Countries 1 Oct 2011 1 Apr 2012 1 Oct 2012
Albania 0 1 0
Brazil 0 1 0
Bhutan 0 3 0
Costa Rica 0 1 0
Egypt 0 0 2
France 0 2 0
Portugal 0 1 0
Turkey 0 3 0
UK 0 1 0
USA 0 1 0
Total 0 12 2
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 12
The adventure members of the Five-leaf System are the newest category. They appear only
in 2012, and in October there were 13 members registered, from 9 different countries.
Table 4 – Adventure holidays
Countries Oct 2012
Australia 1
Canada 1
Greece 2
Peru 1
Portugal 3
South Africa 1
Switzerland 1
Trinidad&Tobago 1
USA 2
Total 13
The suppliers of the Five-Leaf System, as we can see in the figure below, numbered
approximately 20 members in April 2011, coming from 8 countries: Belize, Netherlands,
Portugal, Spain, Switzerland, Taiwan, UK and USA. By October 2012, there were over 40, with
5 new countries (Greece, India, Ireland, Israel and Italy). The biggest rises were in Portugal,
UK and USA.
Chart 4 – Suppliers
0
5
10
15
20
25
30
35
40
45
Be
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Ind
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US
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Suppliers
1 Oct 2012
Supplier Members
1 Apr 2012
Supplier Members
Chart 3 – Suppliers
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 13
3.3 Analytic figures for the site
During the year up to October 2012, the Five-Leaf System site was visited by approximately
6,700 people from 113 countries.
Figure 6 – Visits to the site from around the world
Between October 2011 and January 2012, the site had approximately 870 visitors, 50.5%
being returning visitors and 49.5% new visitors.
Chart 5 – Visitors to the site – Final quarter 2011
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 14
The picture changed slightly between January 2012 and October 2012, when the site had
approximately 3,800 visitors: 48.4% were returning visitors and 51.6% were new visitors.
Analysing the results of the Five-Leaf System site, we see that it showed a growing number of
visitors and people interested in the site with approximately 3,800 visitors.
Chart 6 – Visitors to the site in 2012 – up to October
Results from social networks
These days, social networks are important tools for any project of the scale and scope of
Five-Leaf system. They complement the site itself, providing information about the members
and other stakeholders and giving users the chance to express opinions. The Five-Leaf
System page in Facebook provides extra visibility to the project, helping to connect with
members and to gain new ones. During the trial period, from 5th October to 1st December
2011, the number of Likes was 185. The overall results by gender were 52.9% male and
45.5% female.
The results by age show us that men from 18-24 years old represent 22.5% of the Likes and
women between 25-34 years old represent 12.8% of the overall figure. The ages with
smallest representation on Five-Leaf System Likes are from 13-17 and over 65 years old, with
Likes from girls (13-17) at 1.6% and boys with none. In the oldest group for Likes (over 65)
women represent 0.5% and men 1.6%.
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 15
Chart 7 – Facebook Likes Oct-Dec 2011
In 2012 the results are different. Between January and October, the number of Likes comes
in at 1,609 – 53.9% are female and 45.5% are male. These results by gender show that the
number of men that have put a Like for the project page is lower than the year before and
the number of women is higher. Over the period, 52.9% of Likes were from men and 45.5%
were women.
The age group from 18-24 years represents 12.5% in terms of the men giving Likes, 10% less
than the 2011 period, women from 35-44 years old still represent 15.4% and both genders in
the 55-64 age group have grown this year: women by 3.8 % and men by 2.9%. The over-65
age group clicking on Like, has grown too but in a different way between men and women:
younger women Likes (13-17) are 0.8% (0.8% lower than the year before) and men are 0.7%.
In the oldest group clicking on Like (over-65) men are at 1.3% (0.3% lower than the year
before) and women are 1.5% (1% higher than the year before).
Chart 8 – Facebook Likes Jan-Oct 2012
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 16
3.4 Running costs
In the Five-Leaf System project, initial costs were an important issue. Investment was from
own funds and came in at approximately 60,000 EUR for start-up costs and for the first year
up to 1st October 2012 the amount invested was approximately 26,000 EUR. The only income
was from sponsorship, offsetting the costs by a relatively small amount.
The chart below details these costs.
Chart 9 – Annual Costs
0 €
10,000 €
20,000 €
30,000 €
40,000 €
50,000 €
60,000 €
70,000 €
80,000 €
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Expenses
2012
2011
3.5 Key events
During 2011 and 2012, the Five-Leaf Team participated in key events for development of the
project. There was a year of participation in exhibitions, conferences and workshops across
Europe – Athens, Berlin, Birmingham (UK), Lisbon, London, Madrid and Paris.
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 17
Figure 5 – Cities and Events 2011/2012
LISBON
BTL
BTL in Lisbon is now in its 24th year and continues to be place of choice for tourism
professionals. It serves as an excellent market barometer.
Buildings Zero Balance: Into the Void Impact Construction and Rehabilitation
of Cities Conference
The conference Buildings Zero Balance: Towards Impact Null Construction and Rehabilitation
in Cities meets the ambitious challenges outlined by the European Commission Directive
2010/31/EU: by 31 December 2020, all new buildings, and in the future, also existing ones,
must be nearly zero energy balance buildings.
Abreu World Travel Fair
The Abreu World Travel Fair, which in 2012 celebrates its tenth year in a row, is an annual
event that traditionally offers discounts up to 60% for advance sales on special flights, auto
rentals, cruises, tours, long-haul flights, theme parks, and many other travel programmes.
ATHENS
-IMIC
LONDON
-WTM
-Landscape
-ECOBUILD
-HES Conference
MADRID
-FITUR
-FITUR Green
LISBON
-BTL
-ABREU
-ALM&Horexpo
-UMT2012
-BZB
BERLIN
-ITB
BIRMINGHAM
-TTF
PARIS
-SMT
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 18
FIA- International Handicraft Exhibition
During the 24 years of its existence, FIA – Lisboa has come to represent a perfect symbiosis
between lands, traditions and the products originating from them, making it a vehicle par
excellence for disseminating culture – among the areas of interest being regional handicrafts,
cuisine and culture itself.
Alimentaria & Horexpo
Alimentaria & Horexpo Lisbon is the latest trade fair to be launched by Alimentaria
Exhibitions. The aim of this project is to act as the largest business platform in Portugal for
the food and beverage, distribution, and hotel and catering industries.
Urban Mobility and Tourism | European Mobility Week
The City of Lisbon Council for Mobility has planned a diversity of events to be included in the
city’s European Week of Mobility. The organization of the international Workshop deals
with a cross sectorial approach to Mobility and Tourism in the complex urban context of
Lisbon and furthers the important role of developing these sectors.
LONDON
WTM ExCeL
WTM is the leading global event for the travel industry to meet, network, negotiate and
conduct business. All sectors of the travel industry are represented including Tourist Boards,
Airlines, Cruises, Hotels, Luxury and Responsible Tourism and Travel Technology.
Annual Conference Hotel Energy Solutions
To help encourage the European hotel sector to access and utilise energy efficiency and
renewable energies, UNWTO has developed a specific initiative in partnership with a number
of leading international tourism and energy agencies, co-funded by the European Agency for
Competitiveness and Innovation. Hotel Energy Solutions* will deliver practical tools and
training to assist the accommodation sector, focusing on Small and Medium Enterprises
(SMEs), to prioritise suitable energy efficiency and renewable energy investments.
ECO Build
This is the biggest event in the world for sustainable design, construction and the built
environment. Combining a huge product showcase – more than 1,500 suppliers of
sustainable and innovative construction products – with an information programme
comprising more than 150 conference and seminar sessions, delivered by 750 expert
speakers, plus dozens of interactive and educational attractions, Ecobuild is a compelling
proposition for exhibitors and visitors alike.
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 19
Landscape Show
LANDSCAPE is the UK’s leading trade event dedicated to products, services and innovation
for the design, building and management of exterior and interior landscape projects. It is the
essential trade event for discerning landscape designers, architects, contractors, facilities
managers and interior designers involved in some of the most important, prestigious and
valuable projects in the UK and beyond.
BIRMINGHAM
Travel Trade Forum
Best of Britain & Ireland is designed to put buyers in face-to-face contact with industry
suppliers in a concentrated 48 hour period - incorporating individual one-on-one
appointments, excellent networking opportunities and an informative seminar programme.
In short, it is THE place to meet industry peers, increase your knowledge of the market and
most importantly, do business and maximise sales. It also invests in a VIP Buyers Programme
which this year will bring up to 150 domestic buyers and 75 international buyers from key
overseas markets, in addition to the thousands of visitors who attend this free to enter show
each year.
MADRID
FITUR
FITUR is a global meeting point for tourism professionals and the leading trade fair for
inbound and outbound Ibero American markets. Moreover, among the participation figures
of note was the presence of 6,313 journalists from 54 countries, a turnout that demonstrates
the importance of FITUR on the international circuit of tourism sector events.
FITUR Green
The Hotel Technology Institute (ITH), in collaboration with the Tourism Council of Madrid and
FITUR, launches the 3rd edition of FITUR GREEN, following the success of previous events.
This year again includes a series of lectures on energy management for hotels and an
exhibition area for vendors of these technologies.
PARIS
Salon Mondial du Tourisme
The International Tourism Show will be welcoming approximately 100,000 visitors in Paris at
Porte de Versailles. This is the place for all the destinations in France but also all around the
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 20
world. The uncontested leader - the World Tourism Hall - stands out as the room for all
destinations.
BERLIN
ITB Berlin
ITB Berlin is THE B2B-Platform for trade visitors – an excellent opportunity to meet business
partners and to do business. For all other visitors, ITB Berlin is a wonderful possibility to
discover the whole world within a few hours. The whole variety of travelling is present at ITB
Berlin: Destinations, tour operators, booking systems, carriers, hotels and all other suppliers
who want to embellish their customers’ most beautiful weeks of the year. ITB Berlin
brightens your business.
ATHENS
IMIC Athens
The 8th annual IMIC addressed an important issue by drawing together a group of experts in
order to develop a better understanding of the role, development and future of gastronomy
and culinary heritage in tourism. At the same time, presenters and participants explored
ways to better package travel products so as to showcase, front and centre, a destination’s
wide array of food offerings and excellence in gastronomy.
Table 5 – Trade Fairs visited – 2011/2012
Year Jan Feb Mar Apr Jun Sep Nov
2011*
HES Conf.
FITUR
FITUR Green
BTL
Alm & Horexpo
TTF ABREU WTM
BZB
2012**
FITUR
FITUR Green
IMIC
ITB Berlin.
ECOBuild
SMT
ABREU
Alm & Horexpo
FIA UMT
* 9 trade fairs
** 10 trade fairs
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 21
4.0 SPONSORS
From October 2011, one of the aims was to find sponsors who would recognise the value of
the site. The times are not propitious but the Portuguese bank Crédito Agrícola helped to
provide financial cover for the registration of the trademark and copyright of the Five-Leaf
System project worldwide.
5.0 FUTURE DEVELOPMENTS
The system has proved itself to be a dynamic organic structure, reaching out from its starting
point (hotel classification) to a wide range of activities in the hospitality industry.
Beyond this, the system could even be applied to other areas – schools, business premises
and central, regional or local authority buildings to mention just a few.
Where schools are concerned, there is a section of the site under construction called Horace
the Hotel, aimed at school children around the world. The purpose of this is not only to
provide environment-related games, but also to give environment teachers and others, ideas
for projects relating to their own school, to holiday resorts and to children’s attitudes to
environmental issues.
Figure 7 – Gains from membership
Five-Leaf System – Management Report – October 2011-October 2012
Sponsor Head Office - Portugal: [email protected] | web: www.fiveleafsystem.com 22
APPENDIX
Members as at end October 2012
A ALBANIA Hotels Hotel Iliria Travel Agents Elite Travel Agency
ALGERIA Hotels Hotel El Djazair
ANGOLA Hotels Hospedaria Grijoca
ARGENTINA Hotels Don Enrique Lodge Estancia Peuma Hue
ARMENIA Tour Operators Armenia Holidays SacVoyage Travel
AUSTRALIA Hotels Bells at Killcare Callitris Lodge Cow Bay Homestay Eco Queenslander Holiday Home Greenwood Lodge Mawson Lodge North Bundaleer Adventure Bundeena Kayaks Arkaroola Sanctuary Bay Charters
AUSTRIA Hotels Urbanresort Hotel
AZERBAIJAN Hotels Ramada Plaza Gence
B
BELGIUM Hotels A room with a view Eco-hotel Fevery
In Motion Eco Bed & Breakfast BELIZE Hotels Black Orchid Resort Portofino Resort Royal Palm Island Suppliers Belize Agro Enterprise Ltd
BHUTAN Tour Operators A Way to Bhutan Tours & Travel Bhutan Destination Adventures Bhutan Free Spirit Bhutan Home Adventure Bhutan Namdruk Adventure Bhutan Nature View Tours & Treks Om Mani Tours and Travel Sacred Himalaya Travel Travel Agents 7 Brothers Tours and Travels Bhutan Creative Tours Bhutan Swallowtail Tours and Travels Tourist Guides Driver Guide Tours Sonam Choden Tshering Thinley Wangchuk
BOLIVIA Hotels Casa Grande Suites
BOSNIA AND HERZEGOVINA Hotels Motel Deny PanoramA Zacarani Dvori
BRAZIL Hotels Cristalino Jungle Lodge Travel Agents CentroTour
BULGARIA Hotels Adjev Han Amon Ra
Dzhogolanova kashta EasyHotel Sofia Maxim Boutique Hotel Mountain Romance Rahoff
C CANADA Tour Operators Niagara Segway Adventure Ride the Glide
CAPE VERDE Hotels Blu Marine Hotel Morabeza
CHILE Hotels Hacienda Tres Lagos
COLOMBIA Tour Operators Amaterra Travel Aviatur S.A.
COSTA RICA Hotels Flutterby House Tour Operators MTA Travel Solutions Travel Agents Il Viaggio Travel
CROATIA Hotels Hotel Omorika Hotel Zlatni Lav Pansion Tamaris
CYPRUS Hotels Napa Mermaid Hotel & Suites
E ECUADOR Hotels Kapawi Ecolodge & Reserve Rio Muchacho Organic Farm Tour Operators Ecoandes Travel
EGYPT Hotels Adrere Amellal Travel Agents Khaset Expeditions Osoris Travel & Holidays
EL SALVADOR Hotels Arbol de Fuego Eco-Hotel Hotel El Torogoz Hotel La Casa de Mamapán Hoteles Villa Serena Tour Operators Turismo El Salvador
F FINLAND Hotels Grännäs Hotel Stallbacken
FRANCE Hotels Aire du temps B&B hotels Avranches Best Western Le Jardin de Cluny EcH2Ologia Hotel Jean Moët Hôtel Restaurant & Spa Hôtellerie La Petite Couronne Plaisir*** Ferme de Candeloup L'Angelerie La Cloue La Fontaine d'Argence La Grange du Haut La Maison Joulin La Source Le Petit Château Argoumbat Le Peu Breton Les Cygnes Les Hautes-Pyrénées Le Relais de Saint Preuil Maison d´hôtes la Chouanniere Noù 4 Perché dans le Perche Sur un arbre perché Vigoratum Travel Agents Cognac Tasting Tour Naturabox
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Tourist Guides Art & Visites Béatrice Hignard Claude le Merdy Florence Lamousse Guide French Riviera Michel Rodrigues Oxana Ermolova Sandrine Engel Solange Rousteau Tashi Wangmo Suppliers Bio Footwear Company
G GERMANY Hotels Bavarian Forest Holidays Scandic Berlin Potsdamer Platz Scandic Hamburg Emporio Tour Operators The Home Tours Tourist Guides Andrei Trichine Burkhard Heyl Dra. Patricia Huber
GHANA Tour Operators The Home Tours Tourist Guides Sam W. Nii Baddoo
GREECE Hotels Aeolian Gaea Hotel Alexander Villas Allahou Guesthouse Amalia Hotel Athens Anagennisis Antonios Village Aphrodite Beach Hotel Apollonia Hotel Apartments Aquila Hotels & Resorts Arhontiko Arhanes Astarte Suites Astro Palace Atrium hotel Bali Paradise Beach Bill & Coo Suites and Lounge Camping Dionissotis Coralli Hotel Corfu Cretan Malia Park Diktynna Luxury Villas Esperos Palace & Spa Faedra Beach Homers Inn
Hotel Althea Hotel Boutique La Maison Des Couleurs Hotel Kallisto Hotel Omiros Iberostar Odysseus Ios Palace Hotel & Spa Karda Beach Krinos Suites Hotel Manthos Hotel Mare Boutique Hotel Micra Anglia Boutique Hotel Monopatia Mountain Resort & Restaurant Mykonos Ammos Hotel Mykonos Palace Beach Hotel Pietra e Mare Pliadon Gi Mountain Resort & Spa Politia Poseidon of Paros Resort & Spa Savoy Hotel Sivota Diamond Spa Resort Taleton Eco Boutique Thalatta Seaside Hotel The Merchant's House Adventure Olympic Yachting Wildside Greece Suppliers Odyssey Sailing
GUATEMALA Hotels Casa del Bosque Hotel Hotel Ajau Hotel El Chaparral Hotel Playa Linda Hotel Posada del Angel Hotel Jaguar Inn Tikal Hotel Utz Jay Isla Verde Laguna Lodge Eco-Resort Posada de los Leones Villas B´Alam Ya Tour Operators Servicios Turisticos Centro America S.A.
GUYANA Hotels Surama Eco-lodge
H HUNGARY Hotels Hullam Villa B&B
I INDIA Hotels Dwarka Eco Beach Resort Elephant Valley Hiliya Resort Olaulim Backyards Khem Villas Richmond Retreat The Dune Eco village and Spa The Golkonda Hotel Tour Operators Rajasthan Routes Trails Pvt Ltd Sanyog Gupta Voyages Tourist Guides Dayli Tours
INDONESIA Hotels Maya Ubud Resort & Spa Sarinbuana Eco Lodge
IRELAND Hotels Creevy Cottages Self Catering Decoy Country Cottages Glenribbeen Eco Lodge Loughbrickland Courtyard Tour Operators Wings Abroad Holidays Suppliers Facade Systems
ISRAEL Hotels Galilee Bedouin Camp lodge Negev Camel Ranch The Safed Inn Tour Operators Zel Lederman
ITALY Hotels Albergo Auralba Casale Il Sughero Colle Regnano Hotel La Mandorla L'Ariana La Locanda del Postino Locanda della Valle Nuova Tourist Guides Guida per Firenze - Patrizia Marion Guidetruria Suppliers Attivissimo srl
Nethnic Sistem Air Tecnoplus S.r.l.
J
JAPAN Hotels Hakuba Yamano Hotel
K
KENYA Hotels Campi ya Kanzi Offbeat Mara Camp Sasaab Lodge - Samburu
L
LAOS Hotels Kingfisher Ecolodge
LEBANON Tour Operators Concord Travel
M
MALDIVES Hotels Reethi Beach Resort
MAURITUS Hotels Mon Choix 1st Mauritius Ecolodge
MEXICO Hotels Ecotel Quinta Regia El Jardin B & B Eco Retreat Hacienda Tres Rios Prana del Mar Retreat & Wellness Center Villa del Faro
MICRONESIA Hotels Dive Resort Kosrae Village Ecolodge &
MONACO Hotels Le Meridien Beach Plaza
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MOROCCO Hotels Auberge Tinit Casa Taos Couleurs Berberes Ecolodge Atlas Kasbah Gite El Khorbat Le Méridien N 'fis Ryad Mabrouka Riad Aladdin
MOZAMBIQUE Hotels Nkwichi Lodge
N
NEPAL Tour Operators
Himalayan Dreams NETHERLANDS Hotels Ms Lector Suppliers Unique Lights Led professionals
NEW ZELAND Hotels Asure Palm Court Motor Inn Moselle BnB Sport of Kinas Te Waonui Forest Retreat
NICARAGUA Hotels Buena Vista Surf Club Hotel con Corazon
NORWAY Hotels Energihotellet
P
PARAGUAY Hotels La Mision Hotel Boutique
PERU Adventure Segway Tours Lima
PORTUGAL Hotels A Casa do Ouvidor A. Montesinho Albatroz Beach & Yacht Club Almáa Sintra Hostel
Aparthotel Imperatriz Baía da Barca Basic Braga by Axis Camélia Hotel & Homes Casa Azenha Branca Casa da Azenha Casa da Ti Lucinda Casa do Plátano Casais do Termo Casal da Eira Branca Casal de Tralhariz Casal do Vale da Pedra Casa do Vale Hotel Casa Fundevila Colina Flora Convento do Espinheiro Dominio Vale do Mondego Estalagem de Monsaraz Estalagem do Vale Glampelo Horta de Torrejais Hotel Mira D ´Aire Hotel-Rural Estalagem A Quinta Hotel do Caracol Hotel Orca Praia Hotel Soleil Peniche Hotel Torre Mar Hotel Vila Park Hillside & Nature Jardim Atlântico Longevity Wellness Resort Meliã Madeira Mare Melo Alvim Moinhos da Tia Antoninha Monchique São Félix Hotel Monte Prado Hotel & Spa Mira Villas Aparthotel Neya Lisboa Hotel Noiva do Mar Resort PraiaGolfe Hotel Quinta da Dourada Quinta da Meia Eira Quinta das Vinhas Quinta de Santana Quinta de São Thiago Quinta de Sta Comba Quinta do Arco Quinta dos Bons Cheiros Quinta dos Poetas Quinta Monte S. Sebastião Quinta Verde Sintra Residencial Vera Cruz Retiro da Avó Lídia Robinson Club Quinta da Ria Rocha Hotel Apartamento Sheraton Lisboa Hotel & Spa Termas da Azenha The Charm of Cascais The Yeatman
VIP Grand Lisboa Hotel & SPA Vila Galé Albacora Yurt Holiday Portugal Travel Agents Mr. Travel Portugal Tourist Guides Órvil de Aragão Russo Adventure BelémBike GoCar Tours Lisbon By Segway Suppliers ACL Internacional Biofilia Castro Pinto & Costa Colunex Portuguesa SA Concept4Hotels Courela da Saúde Digital Tecnica Lda Grupo Portucel Soporcel Hotel Guest Supplies Jardincentro Online Oficina 8.3 Arquitectura, Lda Phil Mendrix Quinta do Montalto Raith Renova Tábua Rasa Traçaléguas Tricana, SA Universidade de Aveiro
R REUNION Hotels Hotel Le Boucan Canot
ROMANIA Hotels Ambient Villa BinderBubi Medias Bio Boutique Hotel Club-Austria Casa Freya Complex Turistic Mila 35 Holiday GPM Hostel Vila Doina Hotel Ambient Hotel Transilvania Lux Garden Hotel Pensiune Ambient Rubin Hotel Residence Ambient Septimia Resort – Hotel
RUSSIA Hotels Hotel Shelfort
S SAINT LUCIA Hotels Fond Doux Holiday Plantation
SERBIA Hotels Queen's Astoria Design Hotel
SLOVENIA Hotels Garni Hotel Vila Bojana Penzion Mlino
SOUTH AFRICA Hotels Bushmans Kloof Wilderness Reserve & Wellness Retreat Quarry Lake Inn Teniqua Treetops The Oyster Box The Twelve Apostles Hotel and Spa Adventure White Shark Diving Co
SPAIN Hotels Apartamentos rurales Casa da Bastida Casal Santa Eulàlia Cloud House Farm Fuegoblanco Hostal San Lorenzo Finca Son Jorbo Gallery Hotel La Joya Del Lanzarote Retreats Maset de les Talaveres Palm Beach Valle de Ricote Villas la Marina Tourist Guides Mario del Real Suppliers Home Hotel Energy Interface Solaris
SRI LANKA Hotels Polwaththa Eco Lodges
SWAZILAND Hotels Mountain Inn Hotel
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SWEDEN Hotels Hotel J Hotel Stureplan Kapellskars STF Hostel
SWITZERLAND Hotels Hotel Ucliva Youth Hostel St. Moritz Adventure Mobileo GmbH Suppliers World Tourism Forum Lucerne
T
TAIWAN Suppliers Chimei Group Nexgen Mediatech Inc. Pacific Hardwood Company
TANZANIA Hotels Chem Chem Safari Lodges MamboViewPoint Saadani Safari Lodge Tour Operators Zara Tanzania Adventures
THAILAND Hotels Gecko Resort Gecko Villa Golden Buddha Beach Green Seven
TRINIDAD & TOBAGO Adventure Segway of Trinidad and Tobago
TURKEY Hotels Dalya Life Ephesia Hotel Ephesia Holiday Beach Club Goldenday Wings Hotel Marbel Hotel Melissa Aparts Pine Club Hotel Travel Agents Erten Turizm Peninsula Tours TravelShop Tours
U UNITED KINGDOM Hotels Allt y Golau Farmhouse Aveland House Babbacombe Bella Luce Hotel Best Western Dover Marina Carswell Cottages Central Guest House Dolish Farmhouse B&B Dowfold House B&B Dunstanburgh Castle Hotel easyHotel Edinburgh Harbour Lodge Hedgehog Hill Higher Faugan Parc Holiday Inn Holiday Inn Express Canterbury Kidwelly B&B Langdale Hotel & Spa Little Red Rooster Rest Lolfa Cynin Losehill House Hotel & Spa Mazzard Farm Holiday Cottages Meldrum House Hotel New Thatch B&B North Wales Buffalo B&B Piries Hotel
Glenotter B&B Railholiday Ramada Dover Ramada Hatfield Hotel Rosia Cottage Rhedyn Guest House The Granary Holiday Cottage The Grange Country House The Haven The Haven at Mason's Barn The Mount Pleasant Inn The Mortal Man The Railway Cottage The Stables The Vanner Torrs Warren Country House Hotel Winford Manor Hotel - Bristol Airport Y Goeden Eirin Tour Operators Geodyssey Lumle Holidays Ltd. Travel Agents Genua Madrigal Ltd Tourist Guides National Park Society International Guide Academy, Inc. Suppliers Bath Empire Lawn UK Renewable Energy Consultants Sulis Projects Twyford Bathrooms University College Birmingham Willow and White
UNITED STATES Hotels Ada's Place Ash Grove Mountain Cabins and Camping
Big Sur Getaway Carlyle Suites Hotel Cedar House Inn and Yurts Habitat Suites Hotel Hawaii Island Retreat La Plaza Del Sol Motel Napa Old World Inn Pine Butte Guest Ranch Savoy Suites Hotel Sleeping Lady Mountain Resort The ecoNEST Tour Operators Nomadic Expeditions Segway of Hawaii Travel Agents Global Eco Travel, LLC Tourist Guides International Guide Academy, Inc. Kent Taylor Adventure GreenCar Hawaii Segway of Hawaii Suppliers Horizons Incorporated
URUGUAY Hotels Una Noche Más B&B
V VANUATU Hotels Ratua Private Island VIETNAM Hotels Eternity Hotel Hanoi Hanoi Liberty Hotel Hanoi Posh Hanoi View2 Hotel Thien Thao Saigon Hotel