managing and publishing local content yp listing management powered by yext
TRANSCRIPT
Consumers are Looking for Lots of Information
It’s not just about knowing where a location is. It’s also about discovering the details to lower friction and drive people into the location.
Type of Info SoughtRestauran
t/Dining
Automotive
RetailProf.
ServicesFinancial Services
Listings 41% 32% 35% 15% 24%
Hours of Operation 46% 26% 38% 8% 16%
Map, Distance or Directions
47% 25% 35% 10% 16%
Address 40% 28% 33% 12% 20%
Phone Number 34% 28% 26% 15% 21%
Website 36% 27% 36% 13% 27%
Prices 38% 28% 32% 10% 12%
Promotions-Discounts 28% 16% 28% 5% 8%
Consumer Ratings, Reviews
33% 19% 15% 10% 10%
Product Availability 14% 15% 28% 5% 9%
Other Information 5% 3% 3% 1% 5%Note: Percentages = # who checked type of information sought/# who searched for business in the category
LOCAL SEARCH – Information Sought by Consumers
Source: immr Local Search study, 2012
Top Reason
40%+
30%+
Top Reason
40%+
30%+
And mobile…65% of smart
phone users make purchases after
searching on their phone
And mobile…65% of smart
phone users make purchases after
searching on their phone
But They Look in Many Places
Major search portals like Google and Yahoo are important, but tons of searches are done on smaller sites too.
Source(s) Used when searching for…
Restaurant/Dining
Automotive
RetailProf.
ServicesFinancial Services
Search Engine 75% 62% 76% 25% 50%
All Others (net) 67% 42% 44% 25% 33%
Local search site 24% 17% 19% 9% 11%
Portal search site 12% 11% 12% 7% 9%
Review site 24% 11% 9% 7% 9%
Other source 6% 3% 4% 2% 4%
Note: Percentages = # who checked source/# who searched for business in the category
LOCAL SEARCH – Sources Used
Source: immr Local Search study, 2012
Example: PowerListings+ Adds Rich ContentAdding the What, When & Who of your Business
From Where
To Why
WHO
WHEN
WHAT
WHAT
STAFF BIOS
EVENTS PRODUCTS/SERVICES
MENUS
Product Lists Show In-Store InventoryCustomize list name on listing
Use to promote weekly deals
Tailored sections to divide the catalogue
Detailed details like photos and videos
Yext Approach: Bringing Together Info Across Teams
DA
TA
& S
OU
RC
ES
YEX
TPLA
TFO
RM
DIS
TR
IBU
TIO
NPO
INTS
40% off shoes!1 Main StreetBuy 1, Get 1 Free6am – 12am
OPEN
MOBILEAPP
WEBSITESSTORELOCATOR
GOOGLE ANDFACEBOOK
OFFLINE
OPEN HOURS, PHONE(Store Ops, Franchises)
PRODUCTS, CALENDARS, MENUS,
BIOS(Sales)
PHOTOS, VIDEOS(Marketing)
COUPONS, OFFERS(Marketing –
Promos)
CONTACT INFORMATION(Location)
Software to Enable Richer Content, Data Control
Manage location information centrally
Smart Import up to 100,000 locations
Easily structure and organize your information by location Multi-Location
Management, including amending without changing existing data.
Export to Sites, Store Locator, and Ads
Add deep, engaging information to local search
Photos and Videos to drive engagement
Detailed Business description to improve searchability
Introducing PowerListings+
Menus, Staff Bios, Event Calendars, and Products/Services Lists
Customized field titles
Protect the brand with enterprise-level permissioning
Access control and permissioning
Grouping folders to divide and manage locations
Consistently track performance, reviews
Review monitoring across external sites
Search and traffic reporting to complement existing metrics
Upload file, match column to fields, formatting error resolution,duplicate listing resolution, address matching.
Structure Data: Multi-Location Management
Add Rich Data: Photos, Special Offers, Products
Consistent, high quality content drives traffic and better rank across the local ecosystem
Photos, videos, and business descriptions highlight and distinguish your profile
Use The Information Your Way: Smart Export
Export your location data to distribute to Google+ and others
Patent-pending DualSync™ connections
with each publisher guarantees your listings
will appear in each partner’s index
How Our Network Works
POWERLISTINGS NETWORKPOWERLISTINGS NETWORK: Getting the Word Out: Getting the Word Out
150M+ users • 45+ sites150M+ users • 45+ sites
Review Monitoring to Track Across Sites
See what customers are saying about you with full Review Monitoring.
Anytime you get a review on your PowerListings, it appears in Yext.
View summary of reviews for all locations.
Share reviews.