Why Location-Based Experience is the New Frontier of Mobile Search

Yext by the Numbers

Yext is the world’s #1 Location Management Platform

650k+ Locations Managed

425+ Enterprise

Clients

500+Employee

s

6Offices

Worldwide

100+ Global

Publisher Partners

115+Member

Technology

Team

$115MFunding

2014 + 2015Forbes most promising

companies list60+

MemberServices

Team

What We See

Sources: Think With Google, 2015; comScore, 2014; U.S. Census Bureau, 2015

Smartphones have fundamentally changed how consumers interact with the world.

4 in 5local mobile

searches resultin a purchase

34xIncrease in“Near Me”

searches since 2011

93%of sales still

occurin person

Location Services

The best apps on your phone use location services to help you Go Places.

Brands needs to be connected to all theseapps and services in order for mobile consumers

to easily find, visit and transact with their locations.

The Rise of Near-Me Searches

The Rise of Near-Me Searches

Mobile search behavior is anchored in local

Queries with “near me,” “closest,” and “nearby” have increased rapidly over the past few years, nearly doubling from 2014 to 2015

Source: Google, I-Want-to-Go Micro Moments: From Search to Store, 2015

The Rise of Near-Me Searches

Google Now Assumes You Want Local Information

“Near me” searches have increased so much that Google automatically displays local results for highly general searches, such as “cable” or “dentist”

The Rise of Near-Me Searches

Mobile Empowered Consumer Expectations• Mobile consumers expect this information wherever and whenever they’re searching.

Store Visits

In-Store Purchases

On-The-Go Searches50%

of smartphone users who conduct

a search for a business convert that same day

18% of smartphone

searches for a local business lead to a

same-day purchase

50%of consumers who aren’t sure where

to eat don’t search until within an hour

of going

Micro-Moments: Location-Based ExperienceGoogle defines these in-the-go searches as “micro-moments”• Consumer journey is fractured into

hundreds of real-time, intent-driven micro moments where customer interacts with a brand

• Each one is a critical opportunity for brands to shape our decisions and preferences

• These decisions and preferences drive experiences, which are shaped by location

• All the latest apps are focused on creating local experiences for consumers

Micro-Moments: Location-Based Experience

Example: Snapchat’s GeoFilters

Snapchat

Micro-Moments: Location-Based Experience

Example: Starbucks Geo-Location Technology

Starbucks

Micro-Moments: Location-Based Experience

Example: Starbucks Geo-Location Technology

Starbucks Spotify

+

Translation?

Reach customers wherever they search via integration-based partnerships with Google, Facebook, Apple, and 100+ other third-party apps, maps, and directories.

How do you make each one of these endpoints the best they can be?

1. You Need to Be Everywhere

2. Need to Enhance Listings with Rich Content

When it comes to online business information, less isn’t more. Rich listings with images, descriptions, reviews, contact information and directions drive engagement.

Patented Clickable Featured Message

Local URL

Merchant Verified

Menu

Rich Description

2. Need to Enhance Listings with Rich Content

• Yext’s Comparative Listings Study showed that across the board, additional listing fields (beyond NAP) showed a positive impact on engagement

• Listing fields include:• Hours• URL• Menu• Logo• Photos• Videos• Calendar

Yext’s Comparative Listings Study, 2015

• Emails• Product List• Facebook URL• Twitter Handle• Descriptions• Payment Options• Foursquare Offer

Yext: #1 Global Location Data Management Platform

#1 Location Management Platform & Ecosystem

Pages

Drive foot traffic from your online properties to your physical locations with optimized local pages, locators, and mobile screens in your own website and app.

Xone

Engage customers via their smartphones during in-person visits, and after they have left.

Thank You

@yext@timamiller